Case Study - Hawes Group

Case Study


Service: Link Building

Client: Hawes Group

Industry: Skip Hire and Waste Management

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Hawes Group

With our help, Hawes Group managed to achieve significant improvements in their search engine rankings and organic traffic. They currently rank number one for their main target phrase, "Skip Hire Oxford," and have seen 55+ new keywords rank in the Google Top 5 organic positions. They now receive over 4,000+ organic visitors per month, which is a remarkable increase from the 500 visitors they had when they first started. Furthermore, they are experiencing a 105% year-on-year visitor improvement.

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Case Study

Hawes Group

Being a Search Engine Company we have worked very closely with the Hawes Group team to enhance their online presence and boost their search engine rankings within the local operating area. Our efforts have resulted in Hawes Group securing the top spot for their main target phrase, "Skip Hire Oxford," which receives over 500 searches per month on Google in the UK. This has helped their business grow and expand by bringing in brand new customers that weren't aware of the Hawes Group.

SEO and Link Building

Given our close working relationship with the Hawes Group over the past 2 years, our continued and firm approach to SEO has seen some ultimately terrific results, with website visitors increasing to over 4,000 per month, which has seen a significant growth from the initial 500 visitors at the start of the SEO campaign. This growth is a direct result of our focus on continuing to build user-first generated high-quality content and effective link building strategies that carry weight.

The Results

We are extremely proud that along with primary target phrase we managed to obtain position 1 ranking for, the success from all of the other keywords (over 200) have greatly led up to surpassing initial client expectations and thus, Hawes Group continues to use SEO Moves for their SEO & Web Markeitng growth programmes. This clearly demonstrates how effective our SEO strategies and local SEO is, utilising proven methods that rank highly on Google.


At SEO Moves we take pride in these remarkable achievements and are committed to sustaining, implementing and tweaking our SEO services, efforts and practices, to work on improving all of our clients online presence. Specifically for Hawes Group, we now service their Skip Hire arm of the business and also their Tools group section as well, both of which are leading to terrific and outstanding results online, securing many keywords on the first page of Google.

Case Studies

SEO Statistics

Hawes Group

Hawes Group is a skip hire company based in Oxford, providing skip rental and waste disposal services. We were struggling to achieve growth and stabilize our visitor counts before partnering with our SEO specialist.

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Year-on-Year Visitor Improvement

Summary of Results from Hawes Group

After partnering with our SEO Moves, we achieved a number one ranking for our main target phrase "Skip Hire Oxford". We now receive over 4,000 organic visitors per month, up from just 500 visitors when we first started. Moreover, we have seen significant growth with over 55 new keywords ranking in the top 5 organic positions in Google.


New Enquiries (Per month)


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What do our clients say?

Customer Reviews

Some of the positive reviews we've received over the years:


ABC Service

Had a wonderful initial experience with this company. I have only taken out the preliminary insights and keyword research which is a complimentary service (available on their website at the time of writing this review). They hit the nail on the head with what I am trying to achieve and with the feedback they have supplied me. I do a lot of the work in-house myself so will implement the fixes noted BUT when I am ready to deepen my SEO efforts and improve my ranking a lot more online I know the company who I am coming too!


Andrea Ursini

The guys at SEO Moves provided us with an in-depth analysis of our SEO, demonstrating deep industry knowledge. They were really responsive and keen to answer detailed technical questions throughout the pitching process. Thank you!


Rick Farrell

When it comes to marketing and design I have experienced the Good, the Bad and the Ugly over the Years. They've all promised the Earth but all they can really deliver is a monthly invoice and excuses for not being able to do what they said they could do. SEO Moves couldn't be any different from any company we have dealt with since 2012. They are EXCELLENT! I can say hand on heart that they are the only people who not only deliver on what they have promised, they actually exceed it. I couldn't be happier.


Jon Arch

We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!



We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.

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Google Accredited & Qualified

Our team at SEO Moves is dedicated to helping you achieve a strong online presence. We are proud to be fully accredited by Google, which means we are up-to-date with the latest digital marketing and SEO trends. By following Google's guidelines, we ensure that our clients receive the best possible results.

Our expertise and commitment to excellence have earned us recognition as an award-winning digital agency. With our help, your website can reach new heights with improved rankings and a consistent flow of new clients. Don't miss out on this incredible opportunity to join our list of satisfied customers.

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Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.