Enterprise SEO

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ENTERPRISE SEO

As the number of Google searches rises and the availability of organic keywords shrinks, firms must adapt their marketing techniques in order to maintain their rankings. Despite the fact that this is a method we've been aware of for some time, did you know that 89 percent of marketers believe SEO is effective? Because more than 50% of all website traffic comes from organic search and 93 percent of all online interactions begin with a search engine, it's not particularly surprising.

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Why is enterprise SEO important?

Enterprise SEO is critical because the techniques that work for tiny businesses will not necessarily work for large enterprises. The most significant distinctions between the two is that small companies generally don't seek after highly competitive, short-tail keywords, whereas larger business organizations do.

Furthermore, larger businesses require a specialized SEO team to maintain organic rankings. Smaller companies frequently have the same person in charge of SEO as the content marketer and, in some cases, social media.

What distinguishes enterprise SEO from other types of internet marketing?

Scalable Solutions vs Unique & Local SEO

The primary distinction between small business/mid-market SEO and enterprise SEO techniques is that the methods for large enterprises must be scalable to thousands of online pages.

Target Competitive Keywords

Beneficial for Large Businesses

Maintain Brand Presence

Large corporations have thousands of web pages on their website, while a small business or mid-market firm might simply have a few. And it's logical that the methods that work for a small number of pages may not necessarily work for larger sites.

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Target Competitive Keywords

When you're targeting more competitive keywords and have hundreds of pages on your site, you'll need a specialized team working on your SEO rather than a jack-of-all-trades that's spread too thin. If you've ever worked for a business and felt like SEO wasn't doing the trick, it's because you didn't have a specialist team on hand when your company needed it.

Beneficial for Large Businesses

Enterprise SEO will be more beneficial to large businesses since their SEO problems will be more complex owing to the site's numerous web pages, the amount of backlinks already acquired, domain authority already attained, and so on.

Maintain Brand Presence

As a larger website, large corporations typically have a lot of brand authority. However, you can't just delete or redirect pages with backlinks and high page authority if you want to erode your authority. You must also keep this information up to date and new. And as you might guess, the bigger the company is, the more difficult it is. In the end, corporate SEO must be more intelligent, scalable, and advanced.

How to Do Enterprise SEO: Top 10 Enterprise SEO Tips

Let's look at the most effective methods for marketing your business using SEO, while also examining some of the more complicated tactics you'll need to apply as a larger corporation.

1. Maintain a high page speed

Maintaining page speed is a more challenging technical SEO element as sites get bigger.

2. The main domain's content is shared in all subdomains

Another approach to increase the visibility of your organization's content is to split it up into subdomains.

3. Update outdated content while preserving domain authority and backlinks

Keeping content up to date, precise, and fresh for current industry requirements is one of the difficulties faced by business SEO teams.

4. Content creators that can make content at scale

Of course, one of the most essential aspects of your website is high-quality content production.

5. Strategic keyword selection

As we've said, keyword selection gets more difficult as you go deeper into a subject.

6. Automation.

Using automation is one of the greatest ways for an SEO team to scale up its procedures.

7. Remember to focus on technical SEO as well

There are many more technical SEO elements that your company's SEO team will need to manage in addition to page speed.

8. Link Building.

Link development is yet another key component of SEO.

9. The content of the external pillar/cluster is linked

Internal pillar and cluster content linking, which is a type of internal link building, will require an SEO effort at scale.

10. Create templates for your site's pages

When you're developing new web pages for your company, SEO has a lot to do with it.

2. Group content in subdomains.

Another approach to increase the visibility of your organization's content is to split it up into subdomains. A subdomain is a form of website hierarchy under a root directory, although rather than using folders to arrange material on the web, it creates its own website. A subdomain is a unique name that has been created for a website and associated with the root directory. It will generally have its own content management system, template, analytics tools, and other components.

This is advantageous for company SEO because subdomains can contain a lot of material that would be difficult to manage on a single website. According to some SEO experts, Google's crawlers could conflate a subdomain with an entirely different website from the main domain. Others argue that Google's crawlers can distinguish subdomains as extensions of parent domains.

Subdomains, in essence, provide for a more user-friendly experience that can lead to increased interaction rates and thus improved SEO. Finally, you'll have to pick the best solution for your company and get your enterprise SEO team together to talk about what would be ideal. .

3. Refresh old content, but protect domain authority and backlinks

Keeping content up to date, precise, and fresh for current industry requirements is one of the difficulties faced by business SEO teams. However, you don't want to remove content with a high page authority and backlinks. Instead, you should update your material while maintaining the balance of adding new content without removing secondary keywords that content is currently ranking for.

Refreshing content for an organization is a critical procedure. However, it must be scalable so that your SEO team can discover which pages need to be updated and what would make them more competitive. The entire aim of corporate SEO is to establish a method that may be expanded.

4. Quality content creation at scale

Of course, one of the most essential aspects of your website is high-quality content production. On an enterprise level, this needs to be scalable so that your SEO team can find new keywords to rank for and hand off to a content creation team.

Your company's SEO team, on the other hand, will typically pick target keywords and give writers instructions on how to make the piece competitive, such as secondary keywords, image alt-text recommendations, snippets inclusion guidelines. To create content instructions and perform large-scale keyword research, you'll need a group that's committed to working on this full time.

6. Automation

So we've gone over "at scale" a few times. But how can you do it? Using automation is one of the greatest ways for an SEO team to scale up its procedures. Automating SEO activities like keyword research, identifying problem areas on your website, monitoring the quality of backlinks, evaluating title tags and meta descriptions, and more can assist with SEO. You can also use workflows to streamline project management.

With a bigger company, you may have many offices with distinct websites and SEO demands. This implies that your SEO teams should be using the same processes so that they may be scaled as needed.

7. Don't forget about technical SEO

There are many more technical SEO elements that your company's SEO team will need to manage in addition to page speed.

If you want to retain your company's brand, keep search engine traffic and bounce rate as low as possible, which is a good thing since it will most likely be indexed faster. This implies that your SEO team will need a scalable approach for utilizing 301 redirects, resolving crawlability issues, and so on.

8. Link building

Link development is yet another key component of SEO. Link building, on a business level, becomes more challenging (as does everything else). The more backlinks a website has, the more organic traffic it receives from Google. Unlinked mentions may be found through outreach strategies, and you can request that they be converted into backlinks.

Finally, if you discover articles where your site naturally fits, you may always conduct cold outreach. As a larger firm, you'll have the benefit of brand authority and recognition.

The Future of Enterprise SEO

For large enterprises, enterprise SEO is the future. To secure current domain authority and backlinks while keeping content fresh and up-to-date on thousands of webpages, you'll need a specialized, experienced crew of professionals.

SEO Results

Technical SEO

Professional Results

As a result, an SEO company will focus on strategy and content development, as well as comarketing, obtaining backlinks, and keeping them. Maintaining your SEO gets more difficult with each additional page on your site.

Link Building

Content Creation

Summary of Results

When we first began the campaign, the average ranking of the most important 17 phrases the client asked us to look at was position 59 (page 6 on Google). The average ranking of these 17 phrases 1 year later is 2 (page 1). This means that the average ranking of these 17 key search phrases has improved from page 6 to page 1.

55+

Keywords in Google Top 5

4,500+

Organic Visitors (Per Month)

Hawes Skip Hire

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase.

SEO Results

105%

Year on Year Visitor Improvement

House of Flags

House of Flags provide custom made flags, banners and outdoor promotional stands throughout the UK. Upon joining SEO Moves, their visitor rates had stabilised and growth had slowed for the business.

SEO Results

115%+

Visitor Increase

Summary of Results

Only 3 months into the campaign saw position 1 rankings for ‘Custom Flags’ and organic visitors doubling compared to statistics last year, taking a website that was receiving 4,000 organic visitors a month to well over 8,500.

60+

New Enquiries (Per month)

36%

Bounce Rate