SEO MOVES Frequently Asked Questions

Some Strapline Here

To see what kind of starting point we are at, we start all new SEO campaigns off with a quick SEO analysis, which is a bit like a health check for your site. It doesn't really matter if you have never done any or have done some other things in the past. SEO is now a highly complex field so we will work with whatever you already have. In reality, to get the most out of Search Engine Optimisation you need to be actively and regularly working in the industry day in day out. No longer can you do 'one off boosts' given the sheer amount of algorithm updates Google push out per day. 

Yes! Here at SEO Moves we are always careful to work within the guidelines of search engines and always follow best practice. We do not employ any ‘black hat’ techniques, as we know these are likely to be counterproductive in the long run and are more likely to land you with a penalty from the search engines.

Paid advertising campaigns are not always necessary. Some clients find that a short term PPC campaign can give them a boost, especially when launching a new product for example. On the whole, we try to avoid paid adverts as they are not an effective long-term strategy with Google AdWords.

We have staff Google Certified in paid search (Google Ads) in house who are experts at creating effective campaigns. We look at a range of things, such as the competitiveness of your market to set the right budget. We optimise the campaign to make sure the budget is being used effectively and making a good return on investment.

Of course! It is widely thought that social media can be a helpful tool for SEO, as social signals are considered as a ranking factor. We can help you get your social media accounts in order if needed, and help you to use the sponsored social media tools to your best advantage.

If you have spoken to any other agencies like ours, you will probably be aware that there are all sorts of ways to perform SEO!  Some methods work better than others, and here at SEO Moves we always work ethically (avoiding any dubious black hat techniques!) and in line with Google webmaster guidelines. We work to make improvements through a range of different aspects of your website, from the backlink profile through to onsite SEO elements.

A fabulous place to start with us here at SEO Moves is with a Free SEO Analysis.  Here, we can get our teeth into your website, providing a really useful overview of how your website is currently performing from an SEO point of view.  We take into account many of the known ranking factors search engines use to rank sites, as well as looking at your site from a customer perspective.  We detail all our findings in a pdf report which is sent over to you along with a full quote for SEO work.

Of course! It is thought that social media can be a helpful tool for SEO, as social signals are a ranking factor. We can help you get your social media accounts in order, and help you to use the sponsored social media tools to your best advantage.

We can help you with all aspects of social media, from initial set up through to planning appropriate posts, handling user engagement and sponsored postings.  Have a chat with our team today to find out more.

To see what kind of starting point we are at, we start all new SEO campaigns off with a quick SEO analysis, which is a bit like a health check for your site. It doesn’t really matter if you have never done any SEO, or have done some other things in the past. SEO is now a highly complex field so we will work with whatever you already have.

Paid advertising campaigns are not always necessary. Some clients find that a short term PPC campaign can give them a boost, especially when launching a new product for example. On the whole, we try to avoid paid adverts as they are not an effective long-term strategy with Google AdWords.

We start all new SEO campaigns off with a quick SEO analysis, which is a bit like a health check for your site. This is only part of the broad picture when it comes to our [tag keyword] service. We look at several areas, including the domain strength, the backlink profile and the onsite SEO elements. We grade each area so you can clearly see how your site is currently performing. We also include our suggestions for improvements, along with a full quote for SEO work.

SEO for short, is a process in which a webmaster, typically a digital expert positively effects the visibility of a web page or domain within a search engine, such as Bing, Google or Yahoo. As Google holds over 95% of the search market within the UK, this is the obvious choice for many businesses to market themselves on. When you initiate a search on Google, you are querying a large database of domains. These domains are positioned within the search engines results pages in numerical order (1 being 1st position, 10 being bottom of first page) of which Google ascertains to be most pertinent and relevant to a user’s search term.


This is where our Leicester SEO Agency team can assist and determine ranking factors that Google considers when ranking your website. Once you’ve started to hit those webmaster quality guidelines that we assist and help over 70+ clients throughout the UK, your web traffic, more customers and rankings from searches start to increase.

No one knows Google’s search algorithm as well as we do. True, no one knows the exact ins and outs of Google’s algorithm and how it fully operates, because if they did, you’d be wealthy very quickly. Search Engine Optimisation has been categorised into two main blocks;


On-site SEO: This includes writing content that is relevant to your business. For example, the content that you read throughout this homepage is specifically orientated around ‘Leicester SEO Specialists’. Heading tags including h1 to h6 are important to help define what your page is talking about. The title tag is the most important on-site element, of which Google assigns relevancy points and ranking benefits depending on how relevant it believes you are specific to a search phrase.


Off-Site SEO: This is formed of link building. No longer can you use directories to build links. Think outside the box via viral campaigns and content marketing to build natural, white hat links to seed content, or by spreading the word.

Amalgamate these two factors together and you end up with insight into the technical level of how Google operates. These form part of Google’s algorithm also known as ‘updates’ which are formed into a range of systematic areas (some of which, you may have heard of);

  • Penguin
  • Hummingbird
  • Panda
  • Pigeon
  • Payday
  • Pirate
  • Exact Match Domain
  • Top Heavy

To name a few. These aren’t all of them and Google has confirmed that their algorithm(s) are continuously rolling out and updating day in day out. Our search engine optimisation team has helped businesses in Leicester dissect and provide them with the tools and improvements needed to see healthy gains online. Best to get in contact with us to see how we can assist with your rankings.

In short, yes. Though content, as great as it can be for teaching and gaining knowledge from others, needs to be implemented in a manner of which Google believes to be relevant and unique. We carry out Latent Semantic Indexing analysis, which determines keywords that are relevant and related to a specific topic, or so, in Google’s eyes. For example, if you take ‘Leicester SEO Agency’ as a topic, you’d be making good progress if you included sub-permutations such as ‘Digital Marketing Agency Leicester’ or ‘Search Engine Optimisation Leicester’ as two examples within your content to improve Google’s belief of how relevant you are to the main search phrase.

Keyword density is another metric which you may have heard of. Keyword stuffing! These are outdated and useless SEO tactics. Content flows naturally and density really isn’t a metric you should be focusing on, but instead, quality content that answers and provides a solution to a queries search. For example, do you find yourself not writing about how much your service costs? You’re actively going against what Google are trying to devote to each and every search on their algorithm. Sure, in some industries it’s difficult to come up with a price instantaneously but you can at-least provide examples. This quite nicely goes onto how much does SEO cost?

We have our own digital competition, probably one of the most competitive industries online, bar from IT, PPI and London based searches, which see higher search competition online. It boils down to your budget and realistically what can be achieved via an SEO programme. If you’re looking to invest £150-£200p/m, your industry must be niche. Whilst £1,000+ p/m, expect national coverage, in competitive online industries. As good as we are when it comes to delivering impressive rankings, this sort of budget is too low if you’re looking to rank nationally. However local based SEO, this could be achievable and you’ll be well on your way to achieving fantastic results.

Achieving Google SEO rankings for ‘SEO Agency Leicester’ does take time. At-least 6 months, if not longer depending on the state of affairs and domain quality that you currently have. If you’re looking for the ultimate partner, then look at who ranks within the local area for ‘SEO + Location’ and make an informed decision there. If they’re bidding on Google AdWords, then the quality of their work says it all. If that agency can’t even rank their own website organically for that search phrase, what can they do for yours?

Here’s a list of warning signs and factors to avoid when deciding;

  • Has the Leicester SEO agency shown you any project profiles and proven, factual results? If they haven’t, why? Do they have any?
  • Do they rank nationally for a broad range of phrases, or just their local area such as Leicester?
  • Do they charge less than £100? If so, why are their services so cheap? Do they outsource their link building?
  • They rank well for the specific local area, such as ‘SEO Agency Leicester’ or ‘SEO Company Leicester’
  • They have shown you proven results, how they operate as an agency and have provided their best explanation to how Google operates from an algorithmic point of view (their assumption).
  • They have lots of truthful and honest reviews.

Whichever the case, we service clients via search engine optimisation and digital marketing within Leicester and surrounding areas. Make the right decision and get in touch with a member of the team today.

This is an internet marketing question that we are asked all of the time here at SEO Moves. Search Engine Optimisation takes a considerable amount of time to get right, whether that’s looking at the keywords we’ve chosen for you at the start of the process or determining which search engine is best suited for your audience (most of the time Google), once you’re on board with us, we will ensure that all of the necessary long tail phrases and content marketing processes we have in place are done on time to ultimately improve traffic to the website.

You may have heard that it takes between 3-6 months to rank well for a broad range of phrases. It ultimately depends on the industry and competitiveness within your market place. Our case studies will give you a good example of how we rank for a broad range of industries. Search engines are clever systems and they are continuously updated each and every day to ensure a web site is playing by webmaster guidelines and rules set out by the likes of Google, Bing and Yahoo.

Link building is just one area which occurs on a regular, on-going and monthly basis. As an SEO agency in Leicester, we need to ensure that your website remains on top form and in the top first 5 positions of Google, for a broad range of phrases that are pertinent to your business. As Google operates a vote based linking algorithm, we ensure that links that are built to your website are of white-hat origins and are quality, related to your specific industry and business. Given that link anchor text diversity is an area which many search engine robots are continuing to focus in on, we provide all of the safety barriers and nets to ensure that your website has very little risk of your website being penalised.

Unfortunately, it truly depends on about 40+ current ranking factors. These includes the likes of;

  • How competitive is your marketplace?
  • How well established your website is on Google?
  • What is the current state of affair of your website?
  • What’s the history of your website? (Past Penalty?
  • How well is your on-site optimisation?

And many more. Typically it takes a number of months to see substantial increases in both sales and visitors. Organic search engine optimisation is a lengthy process, so be prepared to be in it for the long run. Fortunately, the benefits outweigh the investment and we have seen businesses quadruple in size and become market leaders, purely on ranking number 1 on one keyword alone.

On the other hand, appropriate on-site optimisation can significantly improve your website ranking and it incorporates both our Leicester Web Development and Web Design services.

Each industry is different, but typically on average in the UK, advertisers spend between £750 – £1500 p/m on Google AdWords. You want to gain enough data to be able to tweak your adverts and landing pages to lower cost per click (CPC) and increase quality score.

Google AdWords can bring out results immediately. There’s not right or wrong answer, but a full assessment of your marketplace, level of authority on Google (organic search) and budget would need to be carried out before making an answer. Our team of Leicester PPC Service experts can help you reduce cost per sale whilst increasing conversions.

If their’s grass on the field, play ball.

There are over 200 ranking factors that Google looks at. Their algorithm takes these factors into account and decides where to rank your website. The system is continuously updated each day and Google tends to keep webmasters on their toes in aid of delivering

Search Engine Optimisers like SEO Moves understand the way that algorithm’s work and can begin working to ensure that your website has the best possible chance in ranking above your competitors.

We can. However, it is important to note that ranking for a particular keyword is not something that occurs in a blink of an eye, but instead, a prolonged and concentrated effort to aid in increasing rankings in search engines.

SEO Moves adopts a scientific approach to the algorithm and by doing so, we are able to monitor results of key individual website alterations. Due to daily Google algorithm updates, it’s our job to continually adapt and cater for your visitors whilst growing your rankings in the search engine alongside Google’s guidelines.

Typically, detailed analysis and recommended on-site optimisation processes and missed out by many search engine optimisers. The belief that little ranking change will result by altering heading tags <heading>, checking keyword densities or implementing schema is a common occurrence.

To put things into perspective; would you consider the foundations a crucial element to ensure a house stands up? The same applies to a website. If a search engine crawler bot can’t effectively scan and read your website’s content in an effective manner, then you’re losing out on further increased ranking opportunity.

Pay Per Click advertising, otherwise known on the short hand as PPC, is a type of online advertising used on many search engines and website networks across the world wide web where an advertiser is charged only when their ad is clicked on. The purpose of PPC is to aid in driving quality and targeted traffic to a website in a cost-effective manner.

However, unfortunately if the right mechanisms and pathways aren’t adopted in the beginning planning stages, then this form of advertising can be a costly experience and should be managed by a PPC certified specialist.

Pay Per Click ad positions, particularly on Google are located in the top bar (underneath the search field) and in the sidebar. These business owners are actively paying Google each time their advert is clicked.

On the other hand, search engine optimisation (SEO) is the process of gaining ‘organic’ (natural) positions in the rest of Google’s search engine result page. Search Engine optimisation techniques are used to help improve these organic rankings such as improving the quality of a websites content, natural link building and many more.

Google AdWords and Bing Ad Centre both provide a detailed level of raw statistics available to web masters. These include the likes of ‘quality score’, which is one of Google’s PPC algorithms measuring the quality of a destination URL after the ad has been clicked (along with many other factors). Cost per sale, per conversion and per visit are also shown and calculated.

However, the know how to process these vital statistics is where the material benefit is gained for website owners. Are you asking yourself why I you are paying so much (CPC) per keyword? Well it could be due to a low quality score.

Have an SEO Moves PPC Consultant analyse your PPC Campaign today.

Remarketing is the process of showing a bespoke set of ads to people who have already visited your website. When visitors leave your website without buying anything, remarketing allows you to reconnect with them by showing relevant and targeted ‘hook ads’ as they browse the web or as they search online.

Dynamic remarketing is the next level up, which shows dynamic ads to past visitors with products and services they have recently viewed on your website, as they browse Display Network websites.

Having a specialist PPC management consultant review your AdWords / Bing Ads campaign is a step in the right direction. If you’re lost in the lingo or simply aren’t able to supply enough time to develop and optimise your campaign, then it is highly recommended you consult a Pay Per Click Management firm to help deliver better return on investment.

In short: Yes!

Our team of expert programmers and developers can even customise ‘off-the-shelf’ PHP programs and tailor these to your individual business needs.

We mainly carry these types of tasks out for small businesses, who don’t necessarily have the resource to truly be able to cope with the chasing up of invoices. We can create a step by step program that can identify if the invoice has been paid (or not), which can then lead onto a process of email send-outs which can then evolve into legal action (depending on the way you run your accounting departments).

Our team of programmers are charged at at £50.00 p/h support and basic rate. For large more complex and defined jobs, this charge may vary depending on the complexity of the task.

Basic WordPress works typically see this charge lowered, whilst multi-site eCommerce Magento developments will typically see a higher price solely based on the time required to deliver well written code.

All of our websites that we design and program are responsive. Following a recent Google Algorithm update, which saw a large scale change in the SERPS (Search Engine Result Page) specifically focused around mobile, we seriously recommend to all of our clients that they either ensure that they are equipped with a responsive website or have one custom codded.

If you are unsure whether your not your website is responsive or mobile optimised, then please contact us today for a Free SEO Analysis.

Using social media as a way to help your business link up with your customers is one of the most effective ways of getting your business out there and heard by the masses. The main benefit, then, is that you can get answers from real people – and answer their questions – without having to and visit them directly, pick up the phone, or release an expensive marketing campaign. It’s like a 24/7 line of contact to your business, making sure you always have a response for any customer or potential new client that messages you.

Yes, most definitely – Twitter is one of the largest social media organizations and allows you to easily connect with people from all across the world. Finding people who are interested in what you are selling or providing is incredibly easy, and you can easily amass a large following of people who had never heard of you before just by getting yourself out there and engaging with the masses. Tweet links to interesting content, share cool videos and facts get involved with your followers and try to offer some insight regularly to really see Twitter’s true potential.

If you want to use Facebook as your main form of social media advertising, then you definitely should. It’s vital to give off the right impression on as many sources as possible, and a business page has far more control in terms of marketing power in comparison to a normal Facebook profile. You can represent yourself far easier if you are using Facebook as a business tool, so you should definitely have one if you want to reach as many people as possible.

Yes, very much so. YouTube gives you access to an incredible amount of potential – roughly 1 billion unique users – so you can find that your videos on YouTube have the potential to hit an unbelievably high marketplace. It does not matter what you are offering or what you provide, you will find that it is possible to make an interesting and exciting video about it. look around for inspiration and advice about how to create something that is specific and engaged within the industry that you work in, and you should notice a significant growth in your views and view count across YouTube, helping your brand grow.

The most effective thing that you can do when using social media is to vigorously share information and advice with your readers. Sharing content that is insightful and passionate is an absolute must if you want to see things taking off in a positive arc; if you aren’t sharing interesting links and information with your users you will struggle to grow. Avoid becoming a sales page, too, as you don’t want to make it obvious that the main idea for social media is to help build revenue and get you even more sales.

Given the way that content marketing ties in with search engine and social media marketing, you can create a very strong connection between all of your marketing methods just by using content as the main buffer. You’ll be able to target keywords more specifically, give your users something back in terms of value, and also make sure they know exactly what you are talking about in terms of where your business stands.

On-site blogs can be the most effective way to keep people coming back for more; so long as you are providing interesting and unique information you can find that content marketing is easy, without being too challenging.

You could, but there are limitations that come with using a hosted blog on a free website. Your content is going to be at the whims and control of a company you have no association with, so it can become a problem if your blogs get taken down or their own servers crash.

Likewise, you will have a lot less control over the overall functionality of how the blog operates. If you use a blog on your own website and host it yourself, though, you can get total control.

The same limitations apply if you host it on something like Facebook or Google+, so it’s always recommended to go elsewhere and host it on your own. You’ll also miss out on some of the potential ranking benefits due to the fact that the content is hosted on a website entirely separate from your own. This can make it quite hard to get the right level of clients and readers visiting your website.

We recommend actually taking on both; if you use your website as the primary hosting source so that you always have total control, you can have related content posted elsewhere on social media and other directories and blogging platforms. Guest blogging and YouTube videos, for example, are some of the most powerful methods to create interest in what you have to offer outside of your own website. Make sure that you always link back to your original website and blog, though, and that you create unique content for every resource you use.

Instead of just sticking to a rigid content writing doctrine, try and split your message across as many related topic as possible. Let’s say you sell glass ornaments of comic book characters; you could easily promote to people who like comic books, as well as people who collect interesting and unique glass ornaments – branching out is the key.

To answer this question, it’s first important to understand the purpose of a website. It isn’t necessarily to sell your products, though that may be what you use it for. Your website is to communicate a message; a message which you or your business almost certainly has. Your message may be, for example, “buy what I’m selling, it’s incredible!” This would be the basis of any eCommerce site you visit.

But you may have a different message. You may wish to communicate something different entirely. That’s ok. You may wish to say for example, “we’re a very reliable company with skills that can really be of benefit you.” You may even want to say, “I believe in this idea, and here’s why I think you should too…”

Given that the internet is your best chance to communicate this message to your audience, then yes, it is beneficial for you to have a website. Of course, it does all depend on how much you have the desire to achieve an outcome or communicate something. Seeing as you’re reading this though, we’ll assume that desire is fairly strong.

Well, to answer this question, it’s important to refer back to question one. Remember: website, message — yeah, that’s the one.

Your website doesn’t have to be an award-winning piece of art to be successful, but it does need to be functional. It needs to be functional because, firstly, if it’s hard to use, people won’t receive your message and they if they don’t receive it, they can’t take action on it.

The quality of your website is part of the message you’re sending out. People will judge your expertise by the way you present yourself. Of course, if your website is badly designed, that will affect your credibility. If it’s old fashioned, it may make you and your business seem just a tad out of touch.

If you’ve decided a website is for you, that’s great. You may now be wondering where to begin. Do you have to buy a book on code and learn what confusing terms like “domain registration” and “hosting servers” mean? No, not really, not unless you want to. The process of creating a webpage is surprisingly simple. It’s probably why there are so many around.

First, you have to decide what you’ll use it for. Is it for selling products, collecting information on clients or passing on information? Once you’ve decided, you can begin choosing a name. Your website name (also known as your domain name) will be the address to your site. It will be what users type in to their address bar in order to visit your site. You can buy a domain name for yourself at one of the many retailers online. Alternatively, you can get your designer to buy it for you.

Now, you need to create a diagram of how you want your site to look. Make sure it’s both simple and focused. Keep the main points clear, and keep it targeted and on point.

Finally, before you can upload it to the net, you need to get somebody to build this site for you; you need to get someone to bring it to life. This should only take a few days, perhaps a week or two if it’s complex. You’ll then have your own site and be part of the massive club we like to call the internet.

The actual cost of running your site will probably be quite low. Of course, the bigger it is, the more space you may need to rent. For the most part, a small site can run on just a few pounds per month.

You’ll need to buy a domain name, but these rarely cost more than £10 unless you buy one that’s highly sought after. Along with your domain name, you’ll need to purchase hosting. Again, unless you need a large amount of space, this often costs less than a meal at McDonalds.

The largest fee you’ll probably need to pay is for design. That’s because this is a highly technical speciality which can take many years to master. A designer will make sure you have a great site to look at, as well as one that’s functional and gets results. They’ll be educated on the latest trends both appearance-wise and code-based, and will really ensure you have a site you’re proud of. You may consider designing your page yourself, but this should only be done if you feel really confident in doing so. A site needs to be coded perfectly and made suitable for a wide range of devices.

Your site will cost a different amount depending on what it is you need done. Just as more sophisticated cars cost more money, the same is true with websites. A rough ballpark figure for a good designer is between £600 – £1200 for a relatively simple site.

Yes, it can. It’s very easy to do this and will ensure that you can sell and manage products through your website. You will need to make sure that you get the right kind of protection and security for your website, though. For more help with this, it’s best to speak with the support team for the web hosting package that you decide to go with. If you use a web designer who is hosting the site for you, it would be best to discuss the e-commerce process, to see how they operate.

An SEO Package is a monthly subscription whereby a company or individual pays a specialist search engine optimisation company to improve their Google Organic rankings via the process of website optimisation tactics in both an onsite and offsite fashion.

We offer three main SEO packages to help provide that ultimate flexibility depending on the type of business you run. For example, a small local electrician would benefit greatly off of using the Bronze SEO Package whilst a nationwide retailer or a business that wants to appear nationwide in the SERP’s would be best suited with Gold / Silver package.

Yes – we’re proud to offer full reporting for all of our clients no matter what package you are specifically on. This allows the SEO company to provide you with a fully transparent field of view of how well your Google rankings are progressing.

We are able to offer custom SEO packages via our Free Analysis web form, which will allow us to take a far greater look at your website and determine exactly what is required to see Google Rankings improve. A custom SEO Package allows us to specifically pinpoint and define key areas of work that are required to see a high level of return from this digital service.

At SEO Moves we work with a broad range of websites including eCommerce when it comes to ranking highly on Google. We work with clients in the construction industry, digital industry, manufacturing, cars and many many more. In-fact over 50 industries throughout the UK.

Yes – All of our SEO Packages come with an account manager who’ll introduce themselves as your main point of contact. If you require any help/assistance or perhaps to run through your SEO report, our account managers are here to help you.

SEO or formerly known as Search Engine Optimisation is the practice of implementing work to ensure a website can be found on a search engine (Google, Bing, Yahoo) when potential customers try and find you using keywords that are related.

The end result of ranking highly on search engines is increased visibility in the form of visitors to your website. 

The average costs of an SEO programme can vary depending on how quickly you're looking to achieve results. Cheap SEO starts from £50 per month, medium level SEO is around £500 - £1,500 and top tier SEO which is bespoke is priced at £5,000+ per project. We prefer to price our services based on a Free SEO Analysis and specifically determine the level of activities that we need to do for your website (onsite, HTML, heading tags, title tags and content improvements). Pricing on a bespoke basis has been proven to be the best approach to businesses looking to engage with an SEO programme.

Search engine optimisation services are offered by digital agencies who assist companies online by making technical changes to a website to improve a clients visibility online. With the help and assistance of an expert, businesses can look to improve their visibility in search engines such as Google and Bing. 

Many agencies have their own way to deploy their SEO services. We adopt the KISS principle in ensuring the end result (conversions and sales) are maximised. However our programmes go:

  1. Free Website Analysis
  2. Competitor Visibility Analysis
  3. On-Page Optimisation (HTML)
  4. Technical Improvements (Heading Tags)
  5. Additional Landing Pages
  6. Content Optimisation (TF-IDF Analysis)
  7. Image Alt Tag Optimisation
  8. Link Equity and Backlink Creation
  9. Improvements in Conversions and CTR
  10. Increased Visibility Online

 

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Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.