Web Marketing Specialisms
Broad spectrum marketing services
Our broad spectrum of available online marketing services nationwide allows us to provide a cost-effective one-stop-shop approach to all of our clients, meaning that you know exactly what’s going on with your online strategies target whether that be a new website, PPC campaign variation or new product launch page, you’ll have easy communication every step of the way.
Here are some of our sub-specialisms:
SEO for short, is a process in which a webmaster, typically a digital expert positively effects the visibility of a web page or domain within a search engine, such as Bing, Google or Yahoo. As Google holds over 95% of the search market within the UK, this is the obvious choice for many businesses to market themselves on. When you initiate a search on Google, you are querying a large database of domains. These domains are positioned within the search engines results pages in numerical order (1 being 1st position, 10 being bottom of first page) of which Google ascertains to be most pertinent and relevant to a user’s search term.
This is where our Leicester SEO Agency team can assist and determine ranking factors that Google considers when ranking your website. Once you’ve started to hit those webmaster quality guidelines that we assist and help over 70+ clients throughout the UK, your web traffic, more customers and rankings from searches start to increase.
No one knows Google’s search algorithm as well as we do. True, no one knows the exact ins and outs of Google’s algorithm and how it fully operates, because if they did, you’d be wealthy very quickly. Search Engine Optimisation has been categorised into two main blocks;
On-site SEO: This includes writing content that is relevant to your business. For example, the content that you read throughout this homepage is specifically orientated around ‘Leicester SEO Specialists’. Heading tags including h1 to h6 are important to help define what your page is talking about. The title tag is the most important on-site element, of which Google assigns relevancy points and ranking benefits depending on how relevant it believes you are specific to a search phrase.
Off-Site SEO: This is formed of link building. No longer can you use directories to build links. Think outside the box via viral campaigns and content marketing to build natural, white hat links to seed content, or by spreading the word.
Amalgamate these two factors together and you end up with insight into the technical level of how Google operates. These form part of Google’s algorithm also known as ‘updates’ which are formed into a range of systematic areas (some of which, you may have heard of);
To name a few. These aren’t all of them and Google has confirmed that their algorithm(s) are continuously rolling out and updating day in day out. Our search engine optimisation team has helped businesses in Leicester dissect and provide them with the tools and improvements needed to see healthy gains online. Best to get in contact with us to see how we can assist with your rankings.
In short, yes. Though content, as great as it can be for teaching and gaining knowledge from others, needs to be implemented in a manner of which Google believes to be relevant and unique. We carry out Latent Semantic Indexing analysis, which determines keywords that are relevant and related to a specific topic, or so, in Google’s eyes. For example, if you take ‘Leicester SEO Agency’ as a topic, you’d be making good progress if you included sub-permutations such as ‘Digital Marketing Agency Leicester’ or ‘Search Engine Optimisation Leicester’ as two examples within your content to improve Google’s belief of how relevant you are to the main search phrase.
Keyword density is another metric which you may have heard of. Keyword stuffing! These are outdated and useless SEO tactics. Content flows naturally and density really isn’t a metric you should be focusing on, but instead, quality content that answers and provides a solution to a queries search. For example, do you find yourself not writing about how much your service costs? You’re actively going against what Google are trying to devote to each and every search on their algorithm. Sure, in some industries it’s difficult to come up with a price instantaneously but you can at-least provide examples. This quite nicely goes onto how much does SEO cost?
When we carry out the technical SEO analysis for your [adj business] in [tag city], we also look at your competitors and determine how much of the algorithmic on-site and off-site metrics they currently have in place to determine a monthly, on-going budget to deliver the results that you seek. We rank on the 1st page nationwide for ‘SEO Packages’ throughout the UK which has taken time and activity to achieve this. A good indication and outline of anticipated SEO costs is with our packages:
Our packages range from £229p/m to £1,400+p/m depending on the industry and level of competition in [tag county] area. This budget is split down into three main sections;
Without these 3 core fundamental areas, we wouldn’t be able to provide the excellent results that we're renowned for.
This is an internet marketing question that we are asked all of the time here at SEO Moves. Search Engine Optimisation takes a considerable amount of time to get right, whether that’s looking at the keywords we’ve chosen for you at the start of the process or determining which search engine is best suited for your audience (most of the time Google), once you’re on board with us, we will ensure that all of the necessary long tail phrases and content marketing processes we have in place are done on time to ultimately improve traffic to the website.
You may have heard that it takes between 3-6 months to rank well for a broad range of phrases. It ultimately depends on the industry and competitiveness within your market place. Our case studies will give you a good example of how we rank for a broad range of industries. Search engines are clever systems and they are continuously updated each and every day to ensure a web site is playing by webmaster guidelines and rules set out by the likes of Google, Bing and Yahoo.
Link building is just one area which occurs on a regular, on-going and monthly basis. As an SEO agency in Leicester, we need to ensure that your website remains on top form and in the top first 5 positions of Google, for a broad range of phrases that are pertinent to your business. As Google operates a vote based linking algorithm, we ensure that links that are built to your website are of white-hat origins and are quality, related to your specific industry and business. Given that link anchor text diversity is an area which many search engine robots are continuing to focus in on, we provide all of the safety barriers and nets to ensure that your website has very little risk of your website being penalised.