SEO Leicester – Search Engine Optimisation

No one knows Google’s search algorithm as well as we do. True, no one knows the exact ins and outs of Google’s algorithm and how it fully operates, because if they did, you’d be wealthy very quickly. Search Engine Optimisation has been categorised into two main blocks;

On-site SEO: This includes writing content that is relevant to your business. For example, the content that you read throughout this homepage is specifically orientated around ‘Leicester SEO Specialists’. Heading tags including <h1> to <h6> are important to help define what your page is talking about. The title tag is the most important on-site element, of which Google assigns relevancy points and ranking benefits depending on how relevant it believes you are specific to a search phrase.

Off-Site SEO: This is formed of link building. No longer can you use directories to build links. Think outside the box via viral campaigns and content marketing to build natural, white hat links to seed content, or by spreading the word.

Amalgamate these two factors together and you end up with insight into the technical level of how Google operates. These form part of Google’s algorithm also known as ‘updates’ which are formed into a range of systematic areas (some of which, you may have heard of);

• Penguin
• Hummingbird
• Panda
• Pigeon
• Payday
• Pirate
• Exact Match Domain
• Top Heavy

To name a few. These aren’t all of them and Google has confirmed that their algorithm(s) are continuously rolling out and updating day in day out. Our search engine optimisation team has helped businesses in Leicester dissect and provide them with the tools and improvements needed to see healthy gains online. Best to get in contact with us to see how we can assist with your rankings.

In short, yes. Though content, as great as it can be for teaching and gaining knowledge from others, needs to be implemented in a manner of which Google believes to be relevant and unique. We carry out Latent Semantic Indexing analysis, which determines keywords that are relevant and related to a specific topic, or so, in Google’s eyes. For example, if you take ‘Leicester SEO Agency’ as a topic, you’d be making good progress if you included sub-permutations such as ‘Digital Marketing Agency Leicester’ or ‘Search Engine Optimisation Leicester’ as two examples within your content to improve Google’s belief of how relevant you are to the main search phrase.

Keyword density is another metric which you may have heard of. Keyword stuffing! These are outdated and useless SEO tactics. Content flows naturally and density really isn’t a metric you should be focusing on, but instead, quality content that answers and provides a solution to a queries search. For example, do you find yourself not writing about how much your service costs? You’re actively going against what Google are trying to devote to each and every search on their algorithm. Sure, in some industries it’s difficult to come up with a price instantaneously but you can at-least provide examples. This quite nicely goes onto how much does SEO cost?

Good question indeed. How long is a piece of string? When we carry out analysis for your domain, we also look at your competitors and determine how much of the algorithmic on-site and off-site metrics they currently have in place to determine a monthly, on-going budget to deliver the results that you seek. Sure, we rank on the 1^st page nationwide for ‘SEO Packages’ throughout the UK, but realistically we can’t package SEO and apply it to every situation, hence why it’s always best for us to provide a bespoke quotation.

SEO can cost anywhere from £150p/m to £4,500+ p/m depending on the industry and level of competition that goes on in your marketplace. This budget is split down into three main sections;

• Link Building Activities
• Improvements / Developments and On-Site Work
• Reporting & Analysis

Without these 3 core fundamental areas, we wouldn’t be able to provide the excellent SEO Leicester service that we are renowned for.

We have our own digital competition, probably one of the most competitive industries online, bar from IT, PPI and London based searches, which see higher search competition online. It boils down to your budget and realistically what can be achieved via an SEO programme. If you’re looking to invest £150-£200p/m, your industry must be niche. Whilst £1,000+ p/m, expect national coverage, in competitive online industries. As good as we are when it comes to delivering impressive rankings, this sort of budget is too low if you’re looking to rank nationally. However local based SEO, this could be achievable and you’ll be well on your way to achieving fantastic results.

Achieving Google SEO rankings for ‘SEO Agency Leicester’ does take time. At-least 6 months, if not longer depending on the state of affairs and domain quality that you currently have. If you’re looking for the ultimate partner, then look at who ranks within the local area for ‘SEO + Location’ and make an informed decision there. If they’re bidding on Google AdWords, then the quality of their work says it all. If that agency can’t even rank their own website organically for that search phrase, what can they do for yours?

Here’s a list of warning signs and factors to avoid when deciding;

Whichever the case, we service clients via search engine optimisation and digital marketing within Leicester and surrounding areas. Make the right decision and get in touch with a member of the team today.

This is an internet marketing question that we are asked all of the time here at SEO Moves. Search Engine Optimisation takes a considerable amount of time to get right, whether that’s looking at the keywords we’ve chosen for you at the start of the process or determining which search engine is best suited for your audience (most of the time Google), once you’re on board with us, we will ensure that all of the necessary long tail phrases and content marketing processes we have in place are done on time to ultimately improve traffic to the website.

You may have heard that it takes between 3-6 months to rank well for a broad range of phrases. It ultimately depends on the industry and competitiveness within your market place. Our case studies will give you a good example of how we rank for a broad range of industries. Search engines are clever systems and they are continuously updated each and every day to ensure a web site is playing by webmaster guidelines and rules set out by the likes of Google, Bing and Yahoo.

Link building is just one area which occurs on a regular, on-going and monthly basis. As an SEO agency in Leicester, we need to ensure that your website remains on top form and in the top first 5 positions of Google, for a broad range of phrases that are pertinent to your business. As Google operates a vote based linking algorithm, we ensure that links that are built to your website are of white-hat origins and are quality, related to your specific industry and business. Given that link anchor text diversity is an area which many search engine robots are continuing to focus in on, we provide all of the safety barriers and nets to ensure that your website has very little risk of your website being penalised.