SEO Moves is an unique SEO Leicester online marketing agency providing services in web design, website programming, SEO (Search Engine Optimisation), pay per click management, social media and content marketing.
Want to find out how to realistically improve your websites ranking, visitors and sales? Then you’ve come to the right place.
Our team of Leicester SEO experts have worked in a wide range of industries from automotive to construction to finance and our breadth and knowledge of the digital mix is vast. We have a unique approach to online marketing, coupled with a well established digital background which has allowed us to become a reputable and well known agency in this field and we continue to put ourselves at the fore front of a ‘one-stop-shop’ for all elements to do with the web.
Contact Us today to get the ball rolling on your digital campaign.
The benefits of being no.1 on Google / Bing / Yahoo for your main service/product keyword can be vast. We have seen organisations become national market leaders in a matter of weeks. Improvements are also seen in;
- Brand Awareness
- Sales & Conversions
- New Opportunities
- Improve Service
- More Free Time
SEO Moves is an online marketing agency based on the outskirts of Leicester. Our team are spread across various aspects of the digital mix, allowing us to become a one-stop shop in SEO Services, Web Design, Content Marketing, Social Media and PPC.
Our 30+ years of combined experience has meant we have all worked for a manner of digital agencies in the past. By bringing together our expertise together, we are able to turn many of the common pitfalls and weaknesses of agencies into real strengths.
We are regularly asked, “what’s the cost to get to the top of Google?”. Well firstly no-one can guarantee to get you to the top and secondly it depends on around 200 factors such as competitiveness, link popularity and many more.
Understandably that’s not the answer you’d like to hear, so here’s our own examples. Local based keyword phrases and competition typically see’s good results on a budget of £350+ p/m whilst UK wide keyword phrases can range from £500+ to £4,000+. Contact Us for an accurate quotation.
Get in touch via our Contact Us page or use the below details.
West End House
08435 571 643
We are open:
Monday – Friday
8 AM – 5 PM
In 2017 we are currently managing approximately 250 websites in virtually all business and market sectors. Unlike many digital agencies in the UK we don’t abandon our clients after a new website has been built, but instead, regularly invest in SEO techniques to truly improve the sales, visitors and leads.
We provide a dedicated support service that involves a team of employed staff in every field of web marketing, making us truly a one stop shop when it comes to your online activities.
By keeping our business compact we have enabled a cost effective and truly high ROI service to small and medium sized businesses which in some cases, wouldn’t be able to afford the going industry price of SEO.
Web Marketing Specialisms
Our broad spectrum of available online marketing services in SEO Leicester and nationwide UK allows us to provide a cost effective one-stop-shop like approach to all of our clients meaning that you know exactly what’s going on with your online efforts whether that be a new website, PPC campaign variation or new product launch page, we’re here every step of the way.
Here are some of our main sub-specialisms and focal points:
What is the process of Search Engine Optimisation?
Search Engine Optimisation, otherwise known as ‘SEO’ for short, can be described in many alternate ways ranging from the ‘super complex’ to something that is quite basic. Our SEO Leicester consultants can help you go forward in your digital marketing plans. You may have heard of on-site, off-site, link building, keyword research and a whole array of other terms bounce around; these are essentially the ‘tactics’ employed by SEO Consultants.
SEO: The Bigger Picture
SEO is the process which involves an SEO Optimiser (that’s us) to use their knowledge and skills in order to help a website communicate with Google and visitors more effectively, thus improving both a websites position on search engines whilst continuously improving conversions (sales) on a website.
It is always a developing field and a website can never be perfect. The utilising the use of heatmaps we are able to understand the behaviour of a visitor on a given website to put together action plans to improve click through rates and contact form submissions.
Beneath that comes a whole array of 200+ tactics that we employ to help achieve the above and that includes the likes of on-site / off-site / link building etc. However these tactics are typically driven, employed and structured around the overall strategy, which in most instances is improve web presence. To find out more, take a look at our dedicated UK SEO Packages available to buy online!
SEO for short, is a process in which a webmaster, typically a digital expert positively effects the visibility of a web page or domain within a search engine, such as Bing, Google or Yahoo. As Google holds over 95% of the search market within the UK, this is the obvious choice for many businesses to market themselves on. When you initiate a search on Google, you are querying a large database of domains. These domains are positioned within the search engines results pages in numerical order (1 being 1st position, 10 being bottom of first page) of which Google ascertains to be most pertinent and relevant to a user’s search term.
This is where our Leicester SEO Agency team can assist and determine ranking factors that Google considers when ranking your website. Once you’ve started to hit those webmaster quality guidelines that we assist and help over 70+ clients throughout the UK, your web traffic, more customers and rankings from searches start to increase.
No one knows Google’s search algorithm as well as we do. True, no one knows the exact ins and outs of Google’s algorithm and how it fully operates, because if they did, you’d be wealthy very quickly. Search Engine Optimisation has been categorised into two main blocks;
On-site SEO: This includes writing content that is relevant to your business. For example, the content that you read throughout this homepage is specifically orientated around ‘Leicester SEO Specialists’. Heading tags including <h1> to <h6> are important to help define what your page is talking about. The title tag is the most important on-site element, of which Google assigns relevancy points and ranking benefits depending on how relevant it believes you are specific to a search phrase.
Off-Site SEO: This is formed of link building. No longer can you use directories to build links. Think outside the box via viral campaigns and content marketing to build natural, white hat links to seed content, or by spreading the word.
Amalgamate these two factors together and you end up with insight into the technical level of how Google operates. These form part of Google’s algorithm also known as ‘updates’ which are formed into a range of systematic areas (some of which, you may have heard of);
- Exact Match Domain
- Top Heavy
To name a few. These aren’t all of them and Google has confirmed that their algorithm(s) are continuously rolling out and updating day in day out. Our search engine optimisation team has helped businesses in Leicester dissect and provide them with the tools and improvements needed to see healthy gains online. Best to get in contact with us to see how we can assist with your rankings.
In short, yes. Though content, as great as it can be for teaching and gaining knowledge from others, needs to be implemented in a manner of which Google believes to be relevant and unique. We carry out Latent Semantic Indexing analysis, which determines keywords that are relevant and related to a specific topic, or so, in Google’s eyes. For example, if you take ‘Leicester SEO Agency’ as a topic, you’d be making good progress if you included sub-permutations such as ‘Digital Marketing Agency Leicester’ or ‘Search Engine Optimisation Leicester’ as two examples within your content to improve Google’s belief of how relevant you are to the main search phrase.
Keyword density is another metric which you may have heard of. Keyword stuffing! These are outdated and useless SEO tactics. Content flows naturally and density really isn’t a metric you should be focusing on, but instead, quality content that answers and provides a solution to a queries search. For example, do you find yourself not writing about how much your service costs? You’re actively going against what Google are trying to devote to each and every search on their algorithm. Sure, in some industries it’s difficult to come up with a price instantaneously but you can at-least provide examples. This quite nicely goes onto how much does SEO cost?
Good question indeed. How long is a piece of string? When we carry out analysis for your domain, we also look at your competitors and determine how much of the algorithmic on-site and off-site metrics they currently have in place to determine a monthly, on-going budget to deliver the results that you seek. Sure, we rank on the 1st page nationwide for ‘SEO Packages’ throughout the UK, but realistically we can’t package SEO and apply it to every situation, hence why it’s always best for us to provide a bespoke quotation.
SEO can cost anywhere from £150p/m to £4,500+ p/m depending on the industry and level of competition that goes on in your marketplace. This budget is split down into three main sections;
- Link Building Activities
- Improvements / Developments and On-Site Work
- Reporting & Analysis
Without these 3 core fundamental areas, we wouldn’t be able to provide the excellent SEO Leicester service that we are renowned for.
We have our own digital competition, probably one of the most competitive industries online, bar from IT, PPI and London based searches, which see higher search competition online. It boils down to your budget and realistically what can be achieved via an SEO programme. If you’re looking to invest £150-£200p/m, your industry must be niche. Whilst £1,000+ p/m, expect national coverage, in competitive online industries. As good as we are when it comes to delivering impressive rankings, this sort of budget is too low if you’re looking to rank nationally. However local based SEO, this could be achievable and you’ll be well on your way to achieving fantastic results.
Achieving Google SEO rankings for ‘SEO Agency Leicester’ does take time. At-least 6 months, if not longer depending on the state of affairs and domain quality that you currently have. If you’re looking for the ultimate partner, then look at who ranks within the local area for ‘SEO + Location’ and make an informed decision there. If they’re bidding on Google AdWords, then the quality of their work says it all. If that agency can’t even rank their own website organically for that search phrase, what can they do for yours?
Here’s a list of warning signs and factors to avoid when deciding;
Whichever the case, we service clients via search engine optimisation and digital marketing within Leicester and surrounding areas. Make the right decision and get in touch with a member of the team today.
This is an internet marketing question that we are asked all of the time here at SEO Moves. Search Engine Optimisation takes a considerable amount of time to get right, whether that’s looking at the keywords we’ve chosen for you at the start of the process or determining which search engine is best suited for your audience (most of the time Google), once you’re on board with us, we will ensure that all of the necessary long tail phrases and content marketing processes we have in place are done on time to ultimately improve traffic to the website.
You may have heard that it takes between 3-6 months to rank well for a broad range of phrases. It ultimately depends on the industry and competitiveness within your market place. Our case studies will give you a good example of how we rank for a broad range of industries. Search engines are clever systems and they are continuously updated each and every day to ensure a web site is playing by webmaster guidelines and rules set out by the likes of Google, Bing and Yahoo.
Link building is just one area which occurs on a regular, on-going and monthly basis. As an SEO agency in Leicester, we need to ensure that your website remains on top form and in the top first 5 positions of Google, for a broad range of phrases that are pertinent to your business. As Google operates a vote based linking algorithm, we ensure that links that are built to your website are of white-hat origins and are quality, related to your specific industry and business. Given that link anchor text diversity is an area which many search engine robots are continuing to focus in on, we provide all of the safety barriers and nets to ensure that your website has very little risk of your website being penalised.
Search Engine Optimisation Services
Finding a SEO Leicester & Digital Marketing agency throughout the UK with proven results who provide a meaningful benefit to your business can be difficult task, especially when the industry we operate in is unfortunately saturated with people promising 999% increase in position 1 on Google for every keyword.
In reality, no-one can promise position 1 rankings on any search engine. No-one, even Google themselves > Google penalised one of their own websites due to the sheer amount of inbound links the sub-domain saw in a short period of time. Therefore we can’t promise top 1 rankings, but check out our success page which talks about the fantastic results we have achieved for our clients. From reducing cost of sales to boost website visitor stats in less than 3 weeks.
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on entering the online world, then we’re just a phonecall
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