Running Facebook for commercial purposes is a difficult and hard to understand arena. It unfortunately isn’t a case of just throwing a few posts up here and there and hoping for the best, the tactic that many organisations employ. It requires hours of hard work, planning and strategic thinking to get the most out of platform.
The overall aim in every post or update to your Facebook community is deliver some valuable and meaningful to your followers. A post to simply promote a new product may not cut it. How about embed that new product into a blog post which talks about the common problem that the product solves? We then begin tapping into the world of soft selling through these social platforms.
To start making your social media work for you, then contact an SEO Moves social media consultant to discuss your plans and ideas.
Like all social media platforms, each one requires due care and attention to ensure that your branding and content marketing strategy is working flawlessly with one another. Pinterest is an interesting kettle of fish when it comes to social media and it truly depends on the type of industry sector your organisation is based in whether or not it’s worth investing a large proportion of time into.
If you’re based in the service industry, then it can sometimes be difficult to show that in a pictorial format without having to use stock images. However if you operate in B2C markets selling giftware, kitchenware and home accessories, then ‘pinterest’ could be a real winner, especially if you sell particularly lucrative and highly desirable items.
Either or, with many of these types of platforms it all about having a balance and spread of workload to maximise the effectiveness of your marketing budget.