Award Winning Data Driven Technical SEO Agency

What is Technical SEO?

Technical SEO refers to the optimisation of a website's technical elements to improve its visibility and performance on search engines. It focuses on the backend aspects of a website, ensuring that search engines can effectively crawl, index, and understand the content. Here are some key aspects of technical SEO:

  • Website architecture
  • Mobile-friendliness
  • Website speed
  • Indexing
  • XML sitemap
  • Structured data markup
  • HTTPS and security
  • Canonicalisation
  • Internal linking
  • Schema markup
  • User experience (UX)

Why is Technical SEO Important?

Technical SEO is important for several reasons. Firstly, it ensures that search engine crawlers can easily access and navigate your website. By implementing technical SEO best practices, you create a clear pathway for search engines to discover and index your content effectively. This improved crawlability helps in achieving better visibility in search results. Secondly, technical SEO addresses issues such as duplicate content, canonicalisation, and URL structure, which are essential for proper indexing by search engines. When the correct pages are indexed and the most relevant content is understood, it significantly increases the chances of your website ranking higher in search results. Thirdly, technical SEO plays a crucial role in enhancing the user experience. Optimisations such as improving site speed, mobile-friendliness, and site architecture contribute to a positive user experience, leading to increased engagement, longer visit durations, and lower bounce rates. Moreover, technical SEO gives you a competitive advantage. By investing in optimising the technical aspects of your website, you can outperform competitors who may overlook these crucial factors, attracting more organic traffic and establishing a stronger online presence. Overall, technical SEO is a cornerstone of effective search engine optimisation, enabling your website to achieve better rankings, increased visibility, and improved user experience.

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Businesses Love Our Technical SEO

As a leading technical SEO agency, we are dedicated to delivering effective and results-driven SEO and internet marketing services tailored to small to medium sized businesses. Our team works tirelessly to break down the principles of technical SEO and help our clients understand the significance of partnering with a specialised search engine optimization company in today's fast-paced digital landscape. By choosing us as your technical SEO agency, we become an extension of your marketing team, going above and beyond to invest in continuous development activities that push the boundaries of what is possible for your online presence. Consider us your strategic partner for technical SEO, as our business model is centered around our clients' online success. With our expertise and dedication, we aim to rank your website higher and drive targeted traffic through comprehensive technical SEO strategies.


List of Technical SEO Services

Website Architecture

Designing a clear and organized website structure to facilitate easy navigation and logical hierarchy.


Optimising the website for mobile devices, ensuring responsive design and user-friendly experience across different screen sizes.

Website speed

Enhancing page loading speed through techniques like caching, optimising image sizes, and minimising code.


Ensuring all relevant pages are indexed by search engines by resolving issues like duplicate content, canonicalization, and implementing proper URL structures.

XML sitemap

Creating and submitting an XML sitemap to help search engines discover and understand the website's content structure.


Creating and optimizing the robots.txt file to guide search engine crawlers and control which pages should be indexed.

Structured data markup

Implementing structured data using markup to provide context and enhance visibility in search results.

HTTPS and security

Enabling secure connections with HTTPS and ensuring the website is protected from security threats like malware and hacking.


Setting up canonical tags to avoid duplicate content issues and establish the preferred version of a webpage.

Internal linking

Optimising internal linking to guide search engine crawlers and distribute link equity throughout the website.

Schema markup

Implementing schema markup to provide additional context to search engines and improve the probability of rich snippets in search results.

User experience (UX)

Enhancing user experience (UX) to improve website engagement and usability, which indirectly impacts SEO performance. This includes factors such as intuitive navigation, clear and readable content, and fast-loading pages.

Case Studies

Key Results Delivered by SEO Moves


View Case Study


Keywords in
Google Top 5


Organic Visitors
(Per Month)


Year on Year
Visitor Improvement

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase. When we first began the campaign, the average ranking of the most important 17 phrases the client asked us to look at was position 59.


View Case Study


Local Enquiry
Increase (P/M)


Keywords in
Position 1 (Google)


Organic Visitors

Eden Tree Specialists came to us spending close to £2,000 per month on Google AdWords. The quality of leads and enquiries was very questionable and they believed that they were wasting money.


View Case Study




Bounce Rate


Enquiries Increase
(Forms Filled In)

Moving Costs Calculator started as a brand new domain and client to SEO Moves back in 2017. We built the website from scratch on our Zeus based content management zeus, a PHP / Laravel system.




An overview to some of the SEO Packages available.

SEO Prices & Costs

Starting from as little as £329.99 P/M for small local businesses looking to make an impact.

Bronze Package

Recommended for
Sole Traders

£329.99 per month

  • Free Setup
  • up to 10 Keywords
  • Perfect for Small Business SEO
  • 2 Hours SEO Optimisation P/M
  • Basic Monthly Report
  • Keyword Research
  • Onsite Optimisation
  • Local / National SEO
  • Technical SEO (Robots, XML, HTML)
  • DA20+ Link Building
  • Monthly Call & Update
  • No Contract

Gold Package

Small / Medium
Sized Business

£1449.99 per month

  • Free Setup
  • up to 100 Keywords
  • All Benefits of Gold & Silver
  • 10 Hours SEO Optimisation P/M
  • Nationwide Ranking Focus
  • Dedicated Account Manager
  • Priority Task Completion
  • Full Suite SEO
  • Continuous 24/7 Monitoring
  • Cross Linking
  • Elite Content Creation
  • DA40+ Link Building
  • High Quality Directory Links
  • Content Auditing & EEAT Guidelines
  • Monitor up to 1000 Keywords
  • Highest Success to Rank Position 1
  • No Contract

Silver Package

Sole Traders and
Small Businesses

£649.99 per month

  • Free Setup
  • up to 40 Keywords
  • All Benefits of Silver
  • 6 Hours SEO Optimisation P/M
  • Local / County Ranking Focus
  • Advanced SEO Monthly Report
  • Full Onsite Improvements
  • Technical SEO (Robots, XML)
  • DA30+ Link Building
  • Regular Reviews & Catchups
  • Monitor up to 250 Keywords
  • Dedicated Account Manager
  • No Contract

What do our clients say?

Customer Reviews

Some of the positive reviews we've received over the years:


ABC Service

Had a wonderful initial experience with this company. I have only taken out the preliminary insights and keyword research which is a complimentary service (available on their website at the time of writing this review). They hit the nail on the head with what I am trying to achieve and with the feedback they have supplied me. I do a lot of the work in-house myself so will implement the fixes noted BUT when I am ready to deepen my SEO efforts and improve my ranking a lot more online I know the company who I am coming too!


Andrea Ursini

The guys at SEO Moves provided us with an in-depth analysis of our SEO, demonstrating deep industry knowledge. They were really responsive and keen to answer detailed technical questions throughout the pitching process. Thank you!


Rick Farrell

When it comes to marketing and design I have experienced the Good, the Bad and the Ugly over the Years. They've all promised the Earth but all they can really deliver is a monthly invoice and excuses for not being able to do what they said they could do. SEO Moves couldn't be any different from any company we have dealt with since 2012. They are EXCELLENT! I can say hand on heart that they are the only people who not only deliver on what they have promised, they actually exceed it. I couldn't be happier.


Jon Arch

We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!



We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.

Technical SEO FAQs


What is Technical SEO?

Technical SEO refers to the optimization of a website's technical elements to improve its visibility and performance on search engines. It focuses on the backend aspects of a website, ensuring that search engines can effectively crawl, index, and understand the content. This includes factors such as website architecture, mobile-friendliness, website speed, indexing, XML sitemap, robots.txt, structured data markup, HTTPS and security, canonicalization, internal linking, and schema markup. By addressing these technical aspects, businesses can enhance their website's crawlability, indexation, rankings, user experience, and gain a competitive advantage in the digital landscape. Technical SEO is a crucial component of a successful SEO strategy, optimizing the technical foundation to ensure search engines can easily discover and rank your website.

How much does Technical SEO cost?

The cost of technical SEO is typically determined as part of an overall SEO campaign, and it can vary depending on factors such as the chosen agency and the specific package or services you select. To get a better understanding of the costs and pricing associated with technical SEO in the UK, we recommend referring to our comprehensive guide on SEO costs and pricing on our SEO packages page. This resource will provide you with detailed information, allowing you to make informed decisions about your SEO investment.

What's the difference between technical SEO and content SEO?

Technical SEO and content SEO are two fundamental components of search engine optimization that serve different purposes. Technical SEO deals with the technical aspects of a website, ensuring that it is optimized for search engine crawlers. This includes elements like website architecture, mobile- friendliness, page speed, URL structure, and structured data markup. The main objective of technical SEO is to establish a solid technical foundation that enables search engines to crawl, index, and understand the website effectively. On the other hand, content SEO focuses on optimizing the actual content of the website to make it relevant and appealing to users and search engines. This involves keyword research, creating high-quality and valuable content, optimizing meta tags, and ensuring proper internal linking. The goal of content SEO is to provide valuable information to users and signal to search engines the relevance of the content for specific search queries. Both technical SEO and content SEO are essential for a comprehensive optimization strategy, as they work hand in hand to improve a website's visibility, rankings, and overall search performance.

Is technical SEO difficult?

Technical SEO can be challenging, especially for those with limited technical knowledge or experience. It requires a thorough understanding of website development, server configurations, HTML, CSS, JavaScript, and other technical aspects. Implementing technical SEO best practices often involves making changes to the backend of a website, which can be complex and require attention to detail.

Working with an experienced SEO professional or agency can alleviate the difficulties associated with technical SEO. These specialists can assess your website, identify areas for improvement, and implement the necessary optimizations on your behalf. Outsourcing technical SEO to experts can save time and ensure that your website is properly optimized to meet search engine guidelines.

Is technical SEO important for eCommerce websites?

Yes, technical SEO is of utmost importance for eCommerce websites. The technical aspects play a critical role in ensuring that your eCommerce site is visible, accessible, and optimized for search engines. By implementing technical SEO best practices, you can improve the crawlability and indexation of your product pages, ensuring that search engines can discover and display them in relevant search results. This, in turn, increases the chances of attracting organic traffic and potential customers to your eCommerce site. Technical SEO optimizations like improving page speed, mobile-friendliness, and structured data markup also contribute to an enhanced user experience, leading to increased user engagement and higher conversion rates. Additionally, a well-structured site architecture and optimization of URL structure aid both users and search engines in navigating your eCommerce site efficiently. Taking care of technical SEO for your eCommerce website is essential to gain a competitive edge, increase search visibility, and drive more organic traffic and sales.

What is technical SEO for WordPress?

Technical SEO for WordPress involves optimizing the technical aspects of a WordPress website to enhance its visibility and performance in search engines. It includes tasks such as optimizing WordPress settings, improving website speed and performance, implementing proper URL structures, enhancing mobile-friendliness and responsiveness, configuring XML sitemaps, optimizing robots.txt files, managing canonicalization, ensuring proper use of heading tags, and optimizing meta tags and structured data. Additionally, technical SEO for WordPress may include optimizing website security, setting up proper redirects, and managing 404 error pages. By addressing these technical elements, WordPress website owners can create a strong foundation that enables search engines to crawl, index, and understand their sites more effectively, leading to improved search engine rankings and organic traffic.

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Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.

Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.