SEO - Search Engine Optimisation

On-site optimisation is the process of making your website appeal to both search engines and visitors. SEO Moves reviews, improves and implements positively impactful changes to enhance both the public face of your website and the coding / technical set-up which search engines can crawl.

Google’s search engine will evaluate a website differently to that of a human visitor. For example, Google’s bot can’t evaluate how nicely your website is designed or the true value of your product of service. See our Web Development Leicester page for more information.

By carrying out various on-site optimisation techniques such as;

• Adding keywords to URLs, Title Tags, Meta Descriptions
• Ensuring each page has unique and descriptive content
• Improving content to better content on competing websites
• Remove or merge duplicate pages
• And many more

You begin to enhance your website and allow it to communicate more effectively with a search engine crawler bot. However, there are cases of over-optimisation which can lead to an algorithmic penalty. If you think you may be under penalty, have an SEO Moves consultant contact you.

Opposite to on-site optimisation, off-site optimisation is the process of promoting and enhancing your website across the web by building link popularity, social mentions and current referring content. The purpose to do this is to build brand awareness and votes which help in improving rankings in search engines whilst attracting visitors from other sources.

It’s a long slog and results won’t appear overnight. Typically it can take up to 6 or more months to see substantial improvement in rankings due to Google’s sandbox period.

Typically off-site optimisation will include many of the following elements;

• Content Marketing
• Press Releases
• Outreach – Forums / Blogs
• Directories
• Video Marketing

Many websites typically don’t have the link popularity to be appropriately ranked on Google. With our off-site optimisation services we have helped businesses rank in the competitive holiday, photography and furniture markets. Coupled with our expert Leicester social media team our service is industry leading.

These elements of a website are generally overlooked via many agencies with the belief of not being important. With over 7 years of continued research, we have proven countless number of times that meta tags (excluding meta keywords), HTML improvements and structure have played a significant part in a websites ranking.

Google is aiming to deliver fresh, relevant and appropriate websites. If Google’s crawler bot identifies non W3C validated code or identifies no presence of a CSS then it will typically apply a watermark and/or de-rank a website.

If you believe your website isn’t performing to how you’d like it to, then contact an SEO Moves consultant to identify areas for improvement.

Local search engine optimisation is part of the service that clients will receive once they’re on board with the SEO Moves team. Many businesses originally target national level keywords or super-generic phrases like ‘cheap tyres’ or ‘kitchenware’. Phrases like these take a long time to see your website ranking on the first page, especially when there’s website such as John Lewis, Argos, Boots and other major retails with a link popularity 3 times the size of yours. However, that doesn’t mean it can’t be done and we have a number of clients regularly beating these types of competitors.

In light of that, targeting locally can be a good start for many small to medium sized organisations. You’re generally better known in the local area and this can work well for local search phrases. Do you come up on Google maps or Google search results when you type in ‘#town #service/product’?

If not, then it’s time to get in touch. Use one of the links below to find our about SEO Services in your local area (we do offer nationwide SEO):

SEO Corby
Kettering SEO
SEO Coventry
SEO Worcester
SEO Company Kidderminster
SEO Agency London
SEO Bedford
Peterborough SEO

Every SEO campaign must start off with effective and reliably sourced keyword research. Targeting the wrong keywords can be extremely costly, especially if there has been little improvement in sales and visitors.

For example; If you’re a product designer do you target the phrase ‘product design’? – Well actually, you don’t. Period. The language and search behaviour of potential visitors online is very much different to that of what you would expect in the day-to-day world. Product design the keyword is mostly searched by college students who are looking to explore higher education opportunities. If an organisation targeted this phrase then you won’t be exposing your website to the right audience and even though you would expect website visitor’s statistics to increase, so would your bounce rate. In this instance the more suitable keyword to target would be ‘product design consultants’ or ‘product design company’.

Allow us to carry out effective keyword research and begin your SEO journey today with SEO Moves.

One of our ways of improving your websites ranking is to write, update and liaise with our clients on the works that have been completed and planned for the month ahead via our continued development reports. These reports which are sub-categorised into a number of sections include the SEO related works required to be completed on your website. We actively teach our clients the fundamentals on SEO, so when the time comes to adding a new service or product the implementation meets ours and Google search engine standards.

This also helps keep our clients actively engaged with their website, something which many small business owners fail to take a true grasp of either because it hasn’t delivered them any results or they’ve given up on the idea.

If you find yourself in this situation then you should re-invigorate your approach to web marketing with SEO Moves, who will be able to deliver sustainable and continuous results.