INCREASE THE ORGANIC TRAFFIC TO YOUR WEBSITE!
We offer our SEO services to any business that we think will achieve a good return on investment. Whether you are looking for online exposure or growing an online store, SEO is the place to start for an increase in traffic. We offer our SEO services to all kinds of businesses, ranging from online retailers to travel sites. Boost your Google rankings with our SEO services!
Search Engine Optimisation Services
Search Engine Optimisation is a complex service and a constantly changing arena. It has proven time and time again to be one of the most effective (in ROI %) marketing techniques used in the digital age in improving bottom line figures. An SEO (Search Engine Optimiser) helps improve a websites visibility on search engines like Google, Bing and Yahoo for a given number of target keywords normally related to the products and services you offer.
An individual could easily boost your websites ranking preformance a few years ago, but the workload to see websites rank highly on Google has increased substantially. Our team of experts have been operating in this field from early 2005 and, since then, the scope, tactics and methodologies to achieve improved rankings of a website have changed.
Gone are the days where stuffing meta keywords saw significant increases on a websites ranking or building thousands of spammy backlinks. Our SEO services include a number of key elements that form the foundations of what SEO is today. These include linking strategies, content optimisation, on-site HTML improvements and more. We continuously monitor and work to Google’s guidelines, making sure the websites we build are founded on what we know to generate success online by optimising them in a way to rank on Google’s first result page.
EXPERIENCED AND PROFESSIONAL SEO
Our SEO service spans across a variety of industries, marketplaces and business types including, travel SEO, business SEO, photography, accountancy, restaurant and many more. Whether you're a hairdresser, plumber, builder, national blue chip company or looking to break into the international markets, our decades of experience interlinks between industry verticals and horizontals so we can provide you the support of improving your search results whatever the situation.
You may even be a digital marketing agency? If so, we offer a tailored and bespoke level solution under our White Label SEO.
If you feel like your website isn’t performing, or require advice on entering the online world, then we’re just a phonecall or an email away. Our specialists can provide you with an overview of recommended steps / actions to improve your online awareness. Don't forget to request a free seo analysis which will provide you with an excellent starting point.
The effect of a dedicated SEO campaign can vary dramatically - However, in all of our clients we service, we have seen substantial improvements in their online rankings which has had a direct effect on their sales / enquiry levels.
No digital marketing agency can guarantee your specific website reaching number 1 via Organic search, not even Google themselves, due to the algorithmic nature of the search engine. Understandably, that’s not the answer you’d like to hear, so here’s our own examples based on the SEO strategy our SEO company uses. Local based keyword phrases and competition typically see’s good results on their goal with a budget of £350+ p/m whilst UK wide keyword phrases can range from £500+ to £4,000+. Contact Us for an accurate quotation.
Specialised SEO Services
Finding an SEO agency with proven results and who provide a meaningful benefit to your business can be difficult task, especially when the industry is saturated with organisations promising Google Top 1 rankings and early retirement for you.
In reality, no-one can promise position 1 rankings on any search engine, not even the SEO experts. Therefore we can’t promise top 1 rankings, but check out our success page which talks about the fantastic results we have achieved for our clients. We have turned small local retailers into national competing organisations. Our SEO strategies have continously beaten larger, more well known brands in the industry (such as Amazon / Ebay / Wickes / B&Q) With improved conversion rates and an increase in visitors, we have truly given business owners the time to make their next move.
Keyword stuffing was a viable SEO tactic 12 years ago. Now-a-days it can end you up in a sticky situation with Google with the potential of receiving a manual action penalty that could de-index your website from Google. Content should be quality, written by experts and make logical sense. Content is king and context is queen (as the saying goes).
Unoptimised Title / H1 Tags
Your title tag and h1 tag are the most important on-site SEO elements. These two tags help define exactly what the page is talking about and is typically what Google’s robot reads first before crawling the page. If these aren’t optimised to your service / product, or you’re including multiple titles or h1’s in your source code, then your website isn’t search engine friendly.
Duplicate content can cause a real problem for website owners, especially if you’re already paying a large sum in SEO services and not getting anywhere on the search engine rankings. There are two main issues with duplicate content;
1) Google doesn’t like it. Depending on the severity, it could lead to a manual action penalty.
2) Most web owners forget to spot it. Filters / categories are the worst offenders, potentially offering up 1,000’s of duplicated content pages.
Some argue that a Robots.txt file isn’t required (this file gives implicit instructions to Google on pages to ignore / crawl on a website). A Robot’s.txt file IS required and is clearly stated by Google themselves. Even if you setup no instructions within the text file, you still need to give Google the go-ahead to index a website using the /allow command.
If you notice on your URL’s that they include ?’s or ! or even a random set of numbers for a product, service or any other type of page on a website, then your URL’s are SEO unfriendly. A hierarchical structure and a clean path to a product within a URL is one of Google’s algorithmic factors. This doesn’t apply to websites that are as strong (PageRank wise), such as the likes of Amazon, because they are super authoritative in Google’s search algorithm.
More links the better
A common misconception with SEO is the belief by many, so called, experts that the more links your website has pointing to it, the better you’ll perform in the search engines. Whilst links are still a major part of Google’s algorithm, it has certainly lost the a proportion of it’s weighting over the years as relevancy and content algorithms have moved in place. We expect this trend to continue as many webmasters continue to adopt black-hat techniques.
As a small business owner, you know the importance of nurturing a strong online presence in todays very competitive landscape. Every day, countless potential customers are searching for products and services just like yours. It's time to make sure they find you and not the competition. Let our expert team at SEO Moves help you climb the search engine rankings and connect with your audience.
What Are The Benefits Of Search Engine Optimisation
There are a number of benefits of being at the top of a search engine. In our own experience, our clients have grown from small local regional distributors to nationally recognised brands for obtaining 1st page rankings for only a select few keywords. This doesn’t come easy however, and the path to success isn’t always as easy as you may think due to the time frame it now takes to obtain results from organic means.
EXPERIENCED AND PROFESSIONAL SEO
Why Organic SEO?
If carried out in an effective manner, search engine optimisation understanding can significantly increase the traffic Google will send to your website and grow your business by way of successful high search engine rankings or alternative techniques that bring on good returns (ROI). SEO Moves will analyse a website, liaise with clients to understand the history (if any) and put forward a plan of action on how we can best optimise your website. This may use a number of specific methods to analyse such as link building, content marketing, social media or pay per click. Normally this takes a few weeks for us to fully understand your business and marketplace. But by doing this, we automatically put ourselves light years ahead of our field as we fully immerse ourselves into your industry.
The SEO Moves search engines optimisers team has over 11+ years combined experience and have been working in this marketplace since Google’s algorithm began, meaning we have a direct understanding of how the system has developed over time and where we believe Google's goal will be to continue to take their plans in the future. This is crucial to ensure that your website and business performance stays ahead of the game and continues to follow Google’s guidelines outlined in their webmasters section.
As a result, we have seen our clients start off small, but ending up as national leaders in their sectors solely down to their visibility on Google and by the work that SEO Moves have carried out for them over the years. Our business grows once your business grows, so we adopt a strategic touch and long term partnership with our clientele. Our UK SEO Packages are a great way to boost your websites ranking from the off.
THE KEY AREAS OF SEO
Finer SEO Details
On-site optimisation is the process of making your website appeal to both search engines and visitors. SEO Moves reviews, improves and implements positive, impactful, changes to enhance both the public face of your website and the coding / technical set-up which search engines can crawl providing more market conversions, user data and a campaigns audit.
Google’s search engine will evaluate a website differently to that of a human visitor. For example, Google’s bot can’t evaluate how nicely your website is designed or the true value of your product of service. See our Web Development page for more information.
By carrying out various on-site optimisation techniques such as;
You begin to enhance your website and allow it to communicate more effectively with a search engine crawler bot. However, there are cases of over-optimisation which can lead to an algorithmic penalty. If you think you may be under penalty, have an SEO Moves consultant contact you.
Opposite to on-site optimisation, off-site optimisation is the process of promoting and enhancing your website across the web by building link popularity, social mentions and current referring content. The purpose to do this is to build brand awareness and votes which help in improving rankings in search engines whilst attracting visitors from other sources.
It’s a long slog and results won’t appear overnight. Typically it can take up to 6 or more months to see substantial improvement in rankings due to Google’s sandbox period.
Typically off-site optimisation will include many of the following elements;
Many websites typically don’t have the link popularity to be appropriately ranked on Google. With our off-site optimisation services we have helped businesses rank in the competitive holiday, photography and furniture markets. Coupled with our expert social media team our service is industry leading.
These elements of a website are generally overlooked via many so called seo experts and web design agencies with the belief of not being important. With over 7 years of continued research, we have proven countless number of times that meta tags (excluding meta keywords), HTML improvements and structure have played a significant part in a websites ranking. There are aspects of social media marketing that can be helped with the tags in your website.
Google is aiming to deliver fresh, relevant and appropriate websites. If Google’s crawler bot identifies non W3C validated code or identifies no presence of a CSS then it will typically apply a watermark and/or de-rank a website.
If you believe your website isn’t performing to how you’d like it to, then contact an SEO Moves consultant to identify areas for improvement.
Local search engine optimisation is part of the service that clients will receive once they’re on board with the SEO Moves team. Many businesses originally target national level keywords or super-generic phrases like ‘cheap tyres’ or ‘kitchenware’. Phrases like these take a long time to see your website ranking on the first page, especially when there’s website such as John Lewis, Argos, Boots and other major retails with a link popularity 3 times the size of yours. However, that doesn’t mean it can’t be done and we have a number of clients regularly beating these types of competitors.
In light of that, targeting locally can be a good start for many small to medium sized organisations. You’re generally better known in the local area and this can work well for local search phrases. Do you come up on Google maps or Google search results when you type in ‘#town #service/product’?
If not, then it’s time to get in touch. Use one of the links below to find our about SEO Services in your local area (we do offer nationwide SEO):
Every SEO campaign must start off with effective and reliably sourced keyword research. Targeting the wrong keywords can be extremely costly, especially if there has been little improvement in sales and visitors.
For example; If you’re a product designer do you target the phrase ‘product design’? – Well actually, you don’t. Period. The language and search behaviour of potential visitors online is very much different to that of what you would expect in the day-to-day world. Product design the keyword is mostly searched by college students who are looking to explore higher education opportunities. If an organisation targeted this phrase then you won’t be exposing your website to the right audience and even though you would expect website visitor’s statistics to increase, so would your bounce rate. In this instance the more suitable keyword to target would be ‘product design consultants’ or ‘product design company’.
Allow us to carry out effective keyword research and begin your SEO journey today with SEO Moves.
One of our ways of improving your websites ranking is to write, update and liaise with our clients on the works that have been completed and planned for the month ahead via our continued development reports. These reports which are sub-categorised into a number of sections include the SEO related works required to be completed on your website. We actively teach our clients the fundamentals on SEO, so when the time comes to adding a new service or product the implementation meets ours and Google search engine standards.
This also helps keep our clients actively engaged with their website, something which many small business owners fail to take a true grasp of either because it hasn’t delivered them any results or they’ve given up on the idea.
Allow us to carry out effective keyword research and begin your SEO journey today with SEO Moves.