Case Study - Finesse Windows

Case Study

finesse-windows-logo-1

Service: Link Building

Client: Finesse Windows

Industry: Double Glazing, Doors, Conservatories

Visit Website

CASE STUDY

Finesse Windows

SEO Moves is proud to present this in-depth case study of our work with Finesse Windows, a reputable windows installation and sales company based in Birmingham, UK. Over the course of our collaboration, Finesse Windows has experienced remarkable growth, with a fourfold increase in turnover from £2 million to £8 million. Additionally, the company now ranks in the top 5 for 380 keywords on Google and enjoys 4,000 organic visitors per month. This has enabled them to fill their diary with bookings for eight months in advance, expand their installation teams, and establish a dedicated sales department. In this case study, we will explore the technical factors behind these impressive results, and how our top-to-bottom SEO approach contributed to Finesse Windows' success.

Read Case Study Contact Us

Case Study

Strategic and Technical Factors:

The below information and content breaks down in detail the various SEO techniques and strategies we have used on Finesse Windows.

Keyword Research and Optimisation

To achieve fantastic results for Finesse Windows, our team at SEO Moves followed a meticulous keyword research process. We began by identifying the core services and products offered by Finesse Windows, such as window installation, window replacement, and window design. Next, we utilised industry-leading keyword research tools, like Google Keyword Planner and SEMrush, to find high-traffic, low-competition search terms relevant to Finesse Windows' offerings.


Our analysis included an assessment of competitor keyword strategies and a focus on long-tail keywords to target more specific customer queries. Once we had compiled a comprehensive list of targeted keywords, we strategically incorporated them into Finesse Windows' website content, such as service pages, blog posts, and meta information, ensuring that the keyword density was natural and effective in boosting their search engine rankings.

On-page SEO

In order to optimise on-page SEO for Finesse Windows, our team carried out an in-depth audit of their website. This involved the following key steps:

  • Meta Titles and Descriptions: We crafted compelling and keyword-optimised meta titles and descriptions for each page on the Finesse Windows website. This helped improve click-through rates and search engine rankings.
  • Header Tags: We analysed and restructured header tags (H1, H2, H3, etc.) on each page to create a clear hierarchy and incorporate targeted keywords. This made it easier for search engines to understand the content and context of each page.
  • Image Optimisation: We optimised all images on the Finesse Windows website by compressing them to reduce load time, adding descriptive alt tags with relevant keywords, and ensuring that they were mobile-responsive.
  • URL Structure: We reviewed and updated the website's URL structure to make it more user-friendly and SEO-friendly, incorporating targeted keywords where appropriate.
  • Internal Linking: We assessed and improved the internal linking structure of the Finesse Windows website to help users navigate more easily and to ensure that search engines could effectively crawl and index all pages.

Local SEO and Locations Module

To bolster Finesse Windows' local SEO performance, we carried out the following initiatives:

  • Google My Business: We optimised Finesse Windows' Google My Business listing by ensuring that all contact information was accurate and up-to-date, adding high-quality images, and encouraging customers to leave reviews.
  • Local Citations: We submitted Finesse Windows' business information to reputable local directories and online business listings, ensuring consistency of their NAP (Name, Address, Phone Number) data across all platforms.
  • Localised Content: We created locally-focused content for the Finesse Windows website, such as blog posts and service pages, that specifically addressed the needs of their target audience within the 40-mile radius around Birmingham.
  • Schema Markup: We implemented structured data (Schema Markup) on the Finesse Windows website to help search engines better understand their business and services, which in turn improved their local search rankings.

Our proprietary Locations Module played a vital role in Finesse Windows' local SEO success. This module enabled the company to create location-specific landing pages that targeted relevant keywords and provided valuable information to potential customers within the 40-mile radius around Birmingham. This targeted approach allowed Finesse Windows to rank highly in local search results, attracting more customers and significantly increasing their market share in the region.

Link Building

To further enhance Finesse Windows' online presence, our team at SEO Moves implemented a robust link-building strategy. This involved a combination of techniques designed to generate high-quality backlinks from authoritative sources, which in turn would improve Finesse Windows' domain authority and search engine rankings. Our link-building efforts included:

Conclusion

SEO Moves' comprehensive and data-driven approach has been instrumental in achieving exceptional results for Finesse Windows. Our top-to-bottom SEO strategies, which included meticulous keyword research, on-page optimisation, local SEO implementation, content marketing, and robust link-building efforts, have resulted in significant improvements in Finesse Windows' online visibility and search engine rankings. These efforts have directly contributed to the following achievements:

  • A fourfold increase in turnover, from £2 million to £8 million.
  • Ranking in the top 5 on Google for 380 targeted keywords.
  • Attracting 4,000 organic visitors to their website per month.
  • Filling their diary with bookings for eight months in advance.
  • Expanding their operations with two brand new installation teams.
  • Establishing a dedicated sales department to manage the increased demand for their services.

As a top-to-bottom SEO agency, SEO Moves takes pride in delivering tangible results for our clients. We are honoured to have played a part in Finesse Windows' success, and we look forward to continuing our partnership as they further expand their market presence and reach new heights in the windows installation and sales industry.

Case Studies

SEO Statistics

Finesse Windows

Finesse Windows is a premier window installation company based in Birmingham, UK, specialising in high-quality, bespoke window solutions. With a strong focus on customer satisfaction and craftsmanship, Finesse Windows offers a comprehensive range of services, including window design, installation, and replacement.

moving-costs-graph-short
Dots vector

115%+

Visitor Increase

Summary of Results

Over the course of our collaboration, Finesse Windows has experienced remarkable growth, with a fourfold increase in turnover from £2 million to £8 million. Additionally, the company now ranks in the top 5 for 380 keywords on Google and enjoys 4,000 organic visitors per month. This has enabled them to fill their diary with bookings for eight months in advance, expand their installation teams, and establish a dedicated sales department.

380+

Keywords in Google Top 5

4,000

Organic Visitors P/M

seomoves-logo-white-green

FREE SEO ANALYSIS

REQUEST A WEBSITE AUDIT

What do our clients say?

Customer Reviews

Some of the positive reviews we've received over the years:

google-profile-image

ABC Service

Had a wonderful initial experience with this company. I have only taken out the preliminary insights and keyword research which is a complimentary service (available on their website at the time of writing this review). They hit the nail on the head with what I am trying to achieve and with the feedback they have supplied me. I do a lot of the work in-house myself so will implement the fixes noted BUT when I am ready to deepen my SEO efforts and improve my ranking a lot more online I know the company who I am coming too!

google-profile-image

Andrea Ursini

The guys at SEO Moves provided us with an in-depth analysis of our SEO, demonstrating deep industry knowledge. They were really responsive and keen to answer detailed technical questions throughout the pitching process. Thank you!

google-profile-image

Rick Farrell

When it comes to marketing and design I have experienced the Good, the Bad and the Ugly over the Years. They've all promised the Earth but all they can really deliver is a monthly invoice and excuses for not being able to do what they said they could do. SEO Moves couldn't be any different from any company we have dealt with since 2012. They are EXCELLENT! I can say hand on heart that they are the only people who not only deliver on what they have promised, they actually exceed it. I couldn't be happier.

google-profile-image

Jon Arch

We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!

google-profile-image

Adventa

We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.

Dots vector google-3-certs Dots vector

Google Accredited & Qualified

Prepare to elevate your online presence to unprecedented heights! At SEO Moves, our team of dedicated specialists boasts over 40 years of combined industry experience and top-notch accreditations directly from the industry leader - Google. As Google Partners, we maintain a competitive edge by keeping abreast of the latest developments in digital marketing and SEO, including technical SEO and international SEO for large websites.

Our unwavering commitment to adhering to Google's Webmaster Guidelines, along with our exceptional proficiency and dedication to delivering outstanding results, has earned us the distinction of being an award-winning digital agency. With the support of our team of skilled experts, witness your website reach new heights through improved rankings and a consistent influx of new clients. Don't miss this extraordinary opportunity to join the ranks of our gratified customers and experience the expertise of SEO Moves.

Managed SEO Contact Us

Request A Call

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.

Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.