Case Study
Strategic and Technical Factors:
The below information and content breaks down in detail the various SEO techniques and strategies we have used on Finesse Windows.
Keyword Research and Optimisation
To achieve fantastic results for Finesse Windows, our team at SEO Moves followed a meticulous keyword research process. We began by identifying the core services and products offered by Finesse Windows, such as window installation, window replacement, and window design. Next, we utilised industry-leading keyword research tools, like Google Keyword Planner and SEMrush, to find high-traffic, low-competition search terms relevant to Finesse Windows' offerings.
Our analysis included an assessment of competitor keyword strategies and a focus on long-tail keywords to target more specific customer queries. Once we had compiled a comprehensive list of targeted keywords, we strategically incorporated them into Finesse Windows' website content, such as service pages, blog posts, and meta information, ensuring that the keyword density was natural and effective in boosting their search engine rankings.
On-page SEO
In order to optimise on-page SEO for Finesse Windows, our team carried out an in-depth audit of their website. This involved the following key steps:
- Meta Titles and Descriptions: We crafted compelling and keyword-optimised meta titles and descriptions for each page on the Finesse Windows website. This helped improve click-through rates and search engine rankings.
- Header Tags: We analysed and restructured header tags (H1, H2, H3, etc.) on each page to create a clear hierarchy and incorporate targeted keywords. This made it easier for search engines to understand the content and context of each page.
- Image Optimisation: We optimised all images on the Finesse Windows website by compressing them to reduce load time, adding descriptive alt tags with relevant keywords, and ensuring that they were mobile-responsive.
- URL Structure: We reviewed and updated the website's URL structure to make it more user-friendly and SEO-friendly, incorporating targeted keywords where appropriate.
- Internal Linking: We assessed and improved the internal linking structure of the Finesse Windows website to help users navigate more easily and to ensure that search engines could effectively crawl and index all pages.
Local SEO and Locations Module
To bolster Finesse Windows' local SEO performance, we carried out the following initiatives:
- Google My Business: We optimised Finesse Windows' Google My Business listing by ensuring that all contact information was accurate and up-to-date, adding high-quality images, and encouraging customers to leave reviews.
- Local Citations: We submitted Finesse Windows' business information to reputable local directories and online business listings, ensuring consistency of their NAP (Name, Address, Phone Number) data across all platforms.
- Localised Content: We created locally-focused content for the Finesse Windows website, such as blog posts and service pages, that specifically addressed the needs of their target audience within the 40-mile radius around Birmingham.
- Schema Markup: We implemented structured data (Schema Markup) on the Finesse Windows website to help search engines better understand their business and services, which in turn improved their local search rankings.
Our proprietary Locations Module played a vital role in Finesse Windows' local SEO success. This module enabled the company to create location-specific landing pages that targeted relevant keywords and provided valuable information to potential customers within the 40-mile radius around Birmingham. This targeted approach allowed Finesse Windows to rank highly in local search results, attracting more customers and significantly increasing their market share in the region.
Link Building
To further enhance Finesse Windows' online presence, our team at SEO Moves implemented a robust link-building strategy. This involved a combination of techniques designed to generate high-quality backlinks from authoritative sources, which in turn would improve Finesse Windows' domain authority and search engine rankings. Our link-building efforts included:
Industry Partnerships
We established relationships with reputable industry partners, such as window manufacturers, construction companies, and home improvement blogs, to secure valuable backlinks to Finesse Windows' website.
Guest Posting
We identified relevant websites and blogs within the home improvement niche that accepted guest posts, and created informative and engaging content on behalf of Finesse Windows. These guest posts not only provided valuable backlinks but also showcased Finesse Windows' expertise in the field.
Local Business Directories
We submitted Finesse Windows' business information to trusted local business directories, such as Yell and Thomson Local, to generate location-specific backlinks and boost their local SEO performance.
Resource Pages
We researched and identified resource pages within the home improvement and construction industries that featured businesses like Finesse Windows. We then reached outto these websites and requested the inclusion of Finesse Windows as a valuable resource, generating additional backlinks in the process.
Conclusion
SEO Moves' comprehensive and data-driven approach has been instrumental in achieving exceptional results for Finesse Windows. Our top-to-bottom SEO strategies, which included meticulous keyword research, on-page optimisation, local SEO implementation, content marketing, and robust link-building efforts, have resulted in significant improvements in Finesse Windows' online visibility and search engine rankings. These efforts have directly contributed to the following achievements:
- A fourfold increase in turnover, from £2 million to £8 million.
- Ranking in the top 5 on Google for 380 targeted keywords.
- Attracting 4,000 organic visitors to their website per month.
- Filling their diary with bookings for eight months in advance.
- Expanding their operations with two brand new installation teams.
- Establishing a dedicated sales department to manage the increased demand for their services.
As a top-to-bottom SEO agency, SEO Moves takes pride in delivering tangible results for our clients. We are honoured to have played a part in Finesse Windows' success, and we look forward to continuing our partnership as they further expand their market presence and reach new heights in the windows installation and sales industry.
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