SEO Moves is proud to present this in-depth case study of our work with Finesse Windows, a reputable windows installation and sales company based in Birmingham, UK. Over the course of our collaboration, Finesse Windows has experienced remarkable growth, with a fourfold increase in turnover from £2 million to £8 million. Additionally, the company now ranks in the top 5 for 380 keywords on Google and enjoys 4,000 organic visitors per month. This has enabled them to fill their diary with bookings for eight months in advance, expand their installation teams, and establish a dedicated sales department. In this case study, we will explore the technical factors behind these impressive results, and how our top-to-bottom SEO approach contributed to Finesse Windows' success.Read Case Study Contact Us
The below information and content breaks down in detail the various SEO techniques and strategies we have used on Finesse Windows.
Keyword Research and Optimisation
To achieve fantastic results for Finesse Windows, our team at SEO Moves followed a meticulous keyword research process. We began by identifying the core services and products offered by Finesse Windows, such as window installation, window replacement, and window design. Next, we utilised industry-leading keyword research tools, like Google Keyword Planner and SEMrush, to find high-traffic, low-competition search terms relevant to Finesse Windows' offerings.
Our analysis included an assessment of competitor keyword strategies and a focus on long-tail keywords to target more specific customer queries. Once we had compiled a comprehensive list of targeted keywords, we strategically incorporated them into Finesse Windows' website content, such as service pages, blog posts, and meta information, ensuring that the keyword density was natural and effective in boosting their search engine rankings.
In order to optimise on-page SEO for Finesse Windows, our team carried out an in-depth audit of their website. This involved the following key steps:
Local SEO and Locations Module
To bolster Finesse Windows' local SEO performance, we carried out the following initiatives:
Our proprietary Locations Module played a vital role in Finesse Windows' local SEO success. This module enabled the company to create location-specific landing pages that targeted relevant keywords and provided valuable information to potential customers within the 40-mile radius around Birmingham. This targeted approach allowed Finesse Windows to rank highly in local search results, attracting more customers and significantly increasing their market share in the region.
To further enhance Finesse Windows' online presence, our team at SEO Moves implemented a robust link-building strategy. This involved a combination of techniques designed to generate high-quality backlinks from authoritative sources, which in turn would improve Finesse Windows' domain authority and search engine rankings. Our link-building efforts included:
SEO Moves' comprehensive and data-driven approach has been instrumental in achieving exceptional results for Finesse Windows. Our top-to-bottom SEO strategies, which included meticulous keyword research, on-page optimisation, local SEO implementation, content marketing, and robust link-building efforts, have resulted in significant improvements in Finesse Windows' online visibility and search engine rankings. These efforts have directly contributed to the following achievements:
As a top-to-bottom SEO agency, SEO Moves takes pride in delivering tangible results for our clients. We are honoured to have played a part in Finesse Windows' success, and we look forward to continuing our partnership as they further expand their market presence and reach new heights in the windows installation and sales industry.Case Studies
Finesse Windows is a premier window installation company based in Birmingham, UK, specialising in high-quality, bespoke window solutions. With a strong focus on customer satisfaction and craftsmanship, Finesse Windows offers a comprehensive range of services, including window design, installation, and replacement.
Summary of Results
Over the course of our collaboration, Finesse Windows has experienced remarkable growth, with a fourfold increase in turnover from £2 million to £8 million. Additionally, the company now ranks in the top 5 for 380 keywords on Google and enjoys 4,000 organic visitors per month. This has enabled them to fill their diary with bookings for eight months in advance, expand their installation teams, and establish a dedicated sales department.
Keywords in Google Top 5
Organic Visitors P/M
What do our clients say?
Some of the positive reviews we've received over the years:
We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!
I have been working with SEO Moves now for over a year and can happily and genuinely attest to the skill and knowledge that the team possess. They are my go-to agency for backlink building, content creation and many other SEO/digital services. All work is to the highest quality and at the forefront of developments in the world of SEO. Can say with confidence that I will continue to use SEO Moves services for a long time to come!
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After many years of worrying and disappointing use of SEO agencies finding SEO Moves has been a whole new experience. Treated as an individual and not just another account, the team at SEO Moves have been continuingly providing an excellent service for over 12 months for us. Month after month of excellent results and account management is why we continue to trust our business with this agency. Highly recommended for SEO services.
SEO Moves are the real deal, I have worked with many SEO Agencies over the years and I can honestly say these guys are on another level. Their reporting is incredible and the team are fantastic to work with, the websites I have been working on with SEO moves have gone from strength to strength in search engine positioning due to the teams efforts. I highly recommend getting in touch with them if you're already on the fence.
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Prepare to elevate your online presence to unprecedented heights! At SEO Moves, our team of dedicated specialists boasts over 40 years of combined industry experience and top-notch accreditations directly from the industry leader - Google. As Google Partners, we maintain a competitive edge by keeping abreast of the latest developments in digital marketing and SEO, including technical SEO and international SEO for large websites.
Our unwavering commitment to adhering to Google's Webmaster Guidelines, along with our exceptional proficiency and dedication to delivering outstanding results, has earned us the distinction of being an award-winning digital agency. With the support of our team of skilled experts, witness your website reach new heights through improved rankings and a consistent influx of new clients. Don't miss this extraordinary opportunity to join the ranks of our gratified customers and experience the expertise of SEO Moves.Managed SEO Contact Us