Case Study - Eden Tree Specialists

Case Study


Service: SEO Services

Client: Eden Tree Specialists

Industry: Tree Care & Maintenance

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Eden Tree Specialists

SEO Moves is proud to present our transformative work with Eden Tree Specialists, a top-tier tree care and maintenance company in the UK. Through our collaboration, Eden Tree Specialists have experienced outstanding results, including 88 keywords ranking in position 1 on Google, a reduction in PPC spend from £2,000 to £0, and over 1,000 organic visitors per month. In this case study, we explore the innovative SEO methodologies we applied to unleash Eden Tree Specialists' full online potential and support their growth in the tree care industry.

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Case Study

Strategic and Technical Factors:

The below information and content breaks down in detail the various SEO techniques and strategies we have used on Eden Tree Specialists.

Locations Module

To reach a broader audience, we launched a locations module for Eden Tree Specialists, targeting surrounding local areas. This strategy played a significant role in increasing their online visibility and attracting new customers from different regions.

Google Page Speed Optimization

A key component of our SEO strategy for Eden Tree Specialists involved optimizing website loading speed by adhering to Google best practices. This not only enhances the user experience but also potentially improves search engine rankings and, ultimately, online visibility.

Targeted Keyword Strategy

We performed in-depth keyword research to identify high-traffic, low-competition searches relevant to Eden Tree Specialists' services. These keywords were strategically incorporated into various areas of the website, including product pages, blog posts, and meta information, resulting in top-ranking positions for 88 keywords on Google.

Increased Visitor Traffic and Enquiries

With our comprehensive SEO methodologies, Eden Tree Specialists now enjoy over 1,000 organic visitors per month, leading to 5-6 enquiries per day. These efforts directly contributed to reducing their PPC spend from £2,000 to £0, further increasing their ROI.


SEO Moves' holistic and data-driven approach has significantly impacted Eden Tree Specialists' online growth. Our targeted SEO strategies, including the locations module, Google Page Speed optimization, and a carefully planned keyword strategy, have directly led to the following:

  • 88 keywords in position 1 of Google.
  • Decreased PPC spend from £2,000 to £0.
  • An average of 5-6 enquiries per day.
  • Over 1,000 organic visitors per month.
  • Increased installation teams to support demand.

As a full-service SEO agency, SEO Moves is committed to delivering tangible, transformative results for our clients. We are proud to have played a role in Eden Tree Specialists' success and look forward to supporting their ongoing growth in the tree care industry.

Case Studies

SEO Statistics

Eden Tree Specialists

Eden Tree Specialists is a top-tier tree care and maintenance company in the UK, offering a wide range of solutions to cater to the varying needs of clients. With their dedication to customer satisfaction and excellence, their services include tree pruning, felling, surveys, and more.

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Keywords in Position 1

Summary of Results

Through our collaboration, Eden Tree Specialists achieved impressive results, including 88 keywords ranking in position 1 on Google, a reduction in PPC spend from £2,000 to £0, and over 1,000 organic visitors per month. Additionally, the successful launch of the locations module helped target surrounding local areas and generate 5-6 enquiries per day, allowing the company to increase its installation teams.


Enquiries per Day


Organic Visitors P/M




What do our clients say?

Customer Reviews

Some of the positive reviews we've received over the years:


Pete Gypps

Had my free SEO Review from SEO Moves and i have to say even as an SEO person myself, i was impressed with the thoroughness and clear message this company gives compared to most SEO companies. They literally go over and above. So, 5 stars to a competitor company (eek what am i thinking)...Great work Jason.


Ryan Yates

Having spoke to numerous other companies regarding our needs no others filled me with any confidence and I’d almost given up on the idea until I stumbled across Jason. His professionalism was clear from the outset and he sent an excellent 30min detailed video explaining everything in great detail which made the process a lot easier to understand. I then rang Jason and bombarded him with questions which he was more than happy to answer. Our journey starts here and we look forward to what the future holds. Highly recommend


ABC Service

Had a wonderful initial experience with this company. I have only taken out the preliminary insights and keyword research which is a complimentary service (available on their website at the time of writing this review). They hit the nail on the head with what I am trying to achieve and with the feedback they have supplied me. I do a lot of the work in-house myself so will implement the fixes noted BUT when I am ready to deepen my SEO efforts and improve my ranking a lot more online I know the company who I am coming too!


Andrea Ursini

The guys at SEO Moves provided us with an in-depth analysis of our SEO, demonstrating deep industry knowledge. They were really responsive and keen to answer detailed technical questions throughout the pitching process. Thank you!


Rick Farrell

When it comes to marketing and design I have experienced the Good, the Bad and the Ugly over the Years. They've all promised the Earth but all they can really deliver is a monthly invoice and excuses for not being able to do what they said they could do. SEO Moves couldn't be any different from any company we have dealt with since 2012. They are EXCELLENT! I can say hand on heart that they are the only people who not only deliver on what they have promised, they actually exceed it. I couldn't be happier.

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Google Accredited & Qualified

Elevate your online presence to new heights with Eden Tree Specialists! At SEO Moves, our team of dedicated specialists boasts over 40 years of combined industry experience and top-notch accreditations straight from the industry leader - Google. As Google Partners, we stay ahead of the curve, embracing the latest developments in digital marketing and SEO, including technical SEO and international SEO for large websites.

Our unwavering commitment to adhering to Google's Webmaster Guidelines, outstanding proficiency, and dedication to delivering exceptional results has earned us recognition as an award-winning digital agency. Watch your website scale new heights with improved rankings and a consistent influx of new clients under the guidance of our skilled experts. Don't miss this extraordinary opportunity to join our gratified clientele and experience the expertise of SEO Moves in enhancing Eden Tree Specialists' online presence.

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Speak to a member of our team at a time suited to you.