The SEO scene has been noticing for the past few weeks a lot of volatility in the rankings of our own, and our client websites. We have noticed our own website dancing around the rankings for our own keywords over the past month or so, and it all comes down to Google making some large and small adjustments to the core search algorithm. In typical Google fashion, they never really say exactly what they are or are not doing, however the past couple of updates have come with some words of advice from Google.One of the key things about the major core update at the end of August is that Google did actually confirm it was a thing – this is very unusual. Usually, the Google team stay quiet and merely state that they are always adjusting the algorithm to give better results for their users.
Google’s Official Statement: End of August
Google released an official statement about the core update at the end of August. Here are the main parts of the statement:
- They confirmed an algorithm update happened
- They confirmed it was a major update
- The change was to improve how Google matches relevant results to search queries
- Sites which lost ranings did not lose rankings due to poor quality
These four points are some of the most useful things Google has said about updates to the algorithm – now we can guess that the big update was a relevancy update, and that websites which appeared to “drop” rankings were not being penalised because they were poorly done, or had bad content, but Google were instead rewarding other sites for being even better.
What to do when an update affects your site
Here at SEO Moves, we have seen our fair share of big and small updates to the search algorithm. We have learnt that one of the best ways to react to these big or small changes is to simply wait. Pause and see if Google’s search results will even themselves out, as they often do. We monitor keywords each month rather than on a daily or weekly basis purely because of these fluctuations. If your pages have seemingly dropped for no apparent reason, we can try to figure out the reason why your specific site may be affected poorly – it could be because the content is not relevant enough for the keywords you with to rank for, it could be that your heading tags are not optimised well enough, or it could even be because you have more than one page trying to rank for the same keyword. There is always a way back to the top of the rankings, it just sometimes takes a bit of investigatory work to establish the reasons your site may have fallen or risen in the ranks.