Google’s Official Statement: End of AugustGoogle released an official statement about the core update at the end of August. Here are the main parts of the statement:
- They confirmed an algorithm update happened
- They confirmed it was a major update
- The change was to improve how Google matches relevant results to search queries
- Sites which lost ranings did not lose rankings due to poor quality
What to do when an update affects your siteHere at SEO Moves, we have seen our fair share of big and small updates to the search algorithm. We have learnt that one of the best ways to react to these big or small changes is to simply wait. Pause and see if Google’s search results will even themselves out, as they often do. We monitor keywords each month rather than on a daily or weekly basis purely because of these fluctuations. If your pages have seemingly dropped for no apparent reason, we can try to figure out the reason why your specific site may be affected poorly – it could be because the content is not relevant enough for the keywords you with to rank for, it could be that your heading tags are not optimised well enough, or it could even be because you have more than one page trying to rank for the same keyword. There is always a way back to the top of the rankings, it just sometimes takes a bit of investigatory work to establish the reasons your site may have fallen or risen in the ranks.
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