Want to Get Ahead with PPC? Read This First!

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Want to Get Ahead with PPC? Read This First!

Pay Per Click, Google AdWords, Paid Search – all different ways of describing the sponsored ads at the top of the search engine results page. The idea of PPC is relatively simple. Companies bid on selected keywords to get their ads to show when customers and prospective clients search for things they are looking for. This is a great method for some businesses, however it does not work for everyone.

One of the main reason PPC will not suit all businesses is that it can be very expensive in order to get clicks onto your site. Some companies find they have to bid quite highly in order to get anywhere, and some keywords are clearly much more competitive than others. Something that many businesses do not do is optimise their PPC campaigns well enough to get the results they are looking for. There are lots of confusing and complicated methods for optimising your campaign, and without a firm knowledge and understanding in how to set up your campaign, you could well end up spening much more on fewer results.

Some businesses may find that actually focusing their efforts on their organic SEO will reap much better rewards for them. Although much more of a long term plan, organic SEO can be more effective than PPC for some clients. Getting your site ranking for your keywords on the first page of Google, particularly the first 1-5 places of the results page will seriously increase your clicks and potential sales – the number 1 spot on the results page gets something like 33% of all the clicks!

Choosing a company like SEO Moves to either manage your PPC campaign or begin an organic SEO campaign is a good start – we are AdWords certified, so we fully understand the ins and outs of PPC! Our team here are out to help you make the most of your marketing budget, not spend it all on a fruitless PPC campaign, when there are other methods which could work better for you. Why not get in touch to speak to one of our professional SEO experts and see how we could help you get your campaign on the straight and narrow? We have a range of great SEO packages to suit different businesses too.
About the Author

SEO Moves are a specialist search engine optimisation agency based in Leicestershire. Our team of specialists are well versed in all elements of web marketing, such as website design, web development, social media, pay per click and many more.

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