There has been a huge amount of change and flux happening in the SEO and digital marketing world during the past few weeks and months, with Google making a great number of changes to the way their search algorithm works. In this post, we want to share with you some of the changes to Google’s quality rater guidelines, which will have an impact on virtually all websites!Google has a set of guidelines which are used to help the human ‘quality raters’ evaluate online content and provide feedback, which helps Google to position websites in the search results. There are some 10,000 or so search quality raters worldwide who conduct actual searches and check various aspects of the search results, plus the websites which appear. Although these ratings do not have any direct influence on a website’s ranking, of course the ratings are fed back into Google’s algorithms, giving clues as to how Google will see certain topics or search queries.One of the biggest updates to the guidelines released only a few weeks ago, is the addition of E-A-T checks for content. E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Here is an excerpt from the guidelines:
High E-A-T medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation. High E-A-T medical advice or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.
Now the guidelines have grown to a mammoth 164 pages, but it does deal directly with SEO. Not many other sources actually indicate Google’s perspective on web search in so much clarity! Generally, the algorithm update recently has made a massive change for lots of websites, with search results apparently all over the place now. If you look deeper into the results, it does certainly appear that sites dealing with sensitive topics.The main takeaway from this is that only the best content, written well and from a good authority stand has a solid future in the search results pages!