• Top 5 Best SEO Tools used by Experts in 2023/24

  • Top 5 Best SEO Tools used by Experts in 2023/24

    In the ever-evolving world of search engine optimisation (SEO), staying ahead of the competition is crucial for businesses looking to rank highly on search engine results pages (SERPs). With the digital landscape constantly changing, experts rely on a variety of tools to optimize their websites and content. In this article, we will explore the top 10 SEO tools used by experts in 2023/24 to gain a competitive edge in the online world.

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    Today's SEO is data-driven, allowing for targeted strategies based on keyword research and other advanced techniques. There are numerous Google SEO tools available, but which ones are currently the most effective for SEO professionals? This article delves into the most prominent SEO tools in the industry.

    Today's search engine optimisation (SEO) landscape is increasingly driven by data, enabling the creation of highly targeted strategies rooted in meticulous keyword research and cutting-edge techniques.

    Google Keyword Planner

    In 2023/2024, Google Keyword Planner continues to stand out as an invaluable tool for SEO professionals. Its enduring relevance and utility stem from several key features that align perfectly with the contemporary demands of SEO.

    • Advanced Keyword Insights Google Keyword Planner offers unparalleled insights into keyword trends and user search behavior. It not only provides average search volumes over specified time periods but also predicts future keyword trends based on historical data. This foresight is crucial in an ever-evolving digital landscape where staying ahead of trends can significantly impact SEO strategies.

    • Integration with Google's Ecosystem As part of Google's suite of marketing tools, Keyword Planner integrates seamlessly with other Google services, such as Google Ads. This integration enables marketers to directly apply their keyword research to their advertising campaigns, ensuring a cohesive and data-driven marketing approach.

    • User Intent Analysis In 2023/2024, understanding user intent has become more important than ever. Google Keyword Planner assists in deciphering the intent behind searches, whether informational, navigational, or transactional. This insight allows SEO professionals to tailor their content more effectively to meet user needs and improve search engine rankings.


    Ahrefs remains a top choice for SEO professionals in 2023/2024 due to its comprehensive suite of features:

    • Extensive Keyword Database: Ahrefs boasts a massive database of keywords, providing users with a wide range of terms to explore and analyze.

    • Keyword Difficulty Score: It offers an easy-to-understand keyword difficulty score, helping to quickly assess the competitiveness of a keyword.

    • Backlink Analysis: Ahrefs is renowned for its backlink analysis capabilities, allowing users to study backlink profiles and develop robust link-building strategies.

    • SERP Analysis: The tool provides detailed insights into search engine results pages (SERPs), helping users understand the current ranking landscape.

    • Content Gap Analysis: Ahrefs can identify content opportunities by analyzing what competitors rank for and what your site is missing.

    • Traffic Estimations: It offers traffic estimations for keywords, aiding in prioritizing terms likely to drive significant traffic.

    • User-Friendly Interface: Despite its extensive functionalities, Ahrefs maintains a user-friendly interface, making it accessible to both beginners and experienced SEO practitioners.

    • Regular Updates: Ahrefs is known for its frequent database updates, ensuring users have the most current data for their SEO strategies.

    In 2023/2024, Ahrefs stands out as a versatile and powerful tool, integral to effective SEO strategy development and implementation along with providing free SEO analysis.

    Keyword Surfer (Chrome Extension)

    Keyword Surfer continues to be a popular tool for SEO professionals in 2023/2024, thanks to its convenient and efficient features:

    • Real-Time Data: It provides real-time keyword data directly in the Chrome browser, enhancing the efficiency of keyword research.

    • Search Volume Metrics: Displays search volume metrics alongside search results, allowing quick assessment of keyword popularity.

    • Related Keywords: Suggests related keywords and their search volumes, offering insights for expanding keyword strategies.

    • Content Ideas: Generates content ideas based on the searched terms, aiding in content strategy development.

    • Easy Access: As a browser extension, it offers immediate access to data without the need to switch between tools.

    • User-Friendly: Keyword Surfer is known for its simplicity and ease of use, making it suitable for SEO beginners and experts alike.

    • Cost-Effective: Being a free tool, it provides valuable insights without additional investment, ideal for budget-conscious SEO campaigns.

    Keyword Surfer, with its integration into the Chrome browser, remains a go-to choice for quick, effective keyword research and content planning in 2023/2024.


    SemRush continues to be a highly regarded tool in the SEO and digital marketing industry for 2023/2024, known for its diverse functionalities:

    • Comprehensive Keyword Research: SemRush offers in-depth keyword research capabilities, including volume, trend, and keyword difficulty analysis.

    • Competitor Analysis: It excels in competitor analysis, providing insights into competitors' strategies and performance.

    • Site Audit Features: SemRush includes a robust site auditing tool, identifying technical and SEO issues that need addressing.

    • Backlink Analytics: The tool provides detailed backlink analysis, essential for understanding and building a strong backlink profile.

    • Content Marketing Toolkit: SemRush offers a suite of tools for content marketers, including topic research and content audit functions.

    • PPC Analysis: In addition to SEO, it also offers tools for pay-per-click (PPC) campaign analysis and optimization.

    • Social Media Tracking: SemRush tracks social media performance, integrating social media metrics into overall digital marketing strategies.

    • User-Friendly Dashboard: The dashboard and interface are designed for ease of use, making complex data accessible and actionable.

    SemRush's versatility and depth in both SEO and broader digital marketing functions make it an essential tool for professionals looking to stay ahead in 2023/2024.


    KWFinder continues to be a valuable asset for SEO experts in 2023/2024, offering a range of features:

    • Intuitive Keyword Research: KWFinder specialises in user-friendly keyword research, ideal for finding long-tail keywords with low to local SEO difficulty.

    • Search Volume and Trend Analysis: It provides detailed search volume data and trends, helping users to identify popular and emerging keywords for international SEO markets.

    • Competitor Keyword Insights: The tool enables easy analysis of competitors' keywords, offering insights into their strategies.

    • SERP Checker and Analysis: KWFinder includes a SERP checker, offering an overview of the top-ranking pages for any given keyword.

    • Localized Search Data: It offers localised search data, which is crucial for businesses targeting specific geographic locations.

    • Google Suggest Integration: The tool integrates Google Suggest for expansive keyword ideas based on real search queries.

    • Historical Data Viewing: Users can view historical search volume data, aiding in understanding keyword performance over time.

    • Simple and Clean Interface: KWFinder's interface is straightforward, making it accessible for beginners while still powerful enough for seasoned SEO professionals.

    In 2023/2024, KWFinder stands out for its straightforward yet powerful approach to keyword research, making it a go-to tool for those looking to enhance their SEO efforts.


    Leveraging these advanced tools empowers you to craft compelling content, uncover what your audience is actively searching for, and pinpoint potential weaknesses in your website that might be impacting your SEO performance. While these tools enhance efficiency and effectiveness, the true cornerstone of success in SEO lies in the extensive experience and deep expertise of SEO professionals. It's this blend of innovative tools and seasoned expertise that drives successful campaigns.

    For those in search of a specialist SEO agency with a track record of award-winning results to elevate your website's traffic, consider reaching out to the SEO Moves team. We invite you to discover why industry leaders have recognised us as a top-tier SEO service provider. Contact us for more insights and to understand how our expert-driven approach can benefit your online presence.



    Jason Burns is the Head of SEO at SEO Moves, a leading digital marketing agency servicing clients in the UK. With over 14 years of experience in the SEO industry, Jason has helped numerous small to medium sized businesses improve their online visibility and achieve significant growth under the digital practice of SEO. He holds a 1st Class Honours Bachelor's degree in Business & Marketing and is a certified Google Partner, demonstrating his expertise in search engine optimisation and the very best digital marketing practices.

    Jason is a frequent speaker at conferences and has been featured as an SEO expert in several online publications. He is committed to staying up-to-date with the latest trends and algorithm updates, ensuring that SEO Moves provides cutting-edge strategies and techniques to help clients achieve their online marketing goals. Jason's dedication to delivering exceptional results and providing top-notch customer service has earned him a reputation as a trusted and authoritative figure in the SEO community.

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