The Best SEO Techniques for 2022: How to Stay Ahead of the Competition
Search engine optimization is always changing. What worked in 2020 might not work in 2022. That's why it's important to stay ahead of the competition and know the latest SEO techniques. In this blog post, we will discuss some of the best SEO techniques that you should be using in 2022!
The first thing you need to do is understand search intent. What are people searching for when they use your target keywords? Are they looking for information, or are they looking to buy something? Once you understand what people are looking for, you can create content that meets their needs. How can you better understand what people want from their search? Take a look at what competitors are putting on their sites - see what is featuring on the top ranking sites for your chosen keyword/service, and you'll get a better idea of what google believes the search intent could be, which can then help you to get your website to
rank higher on Google.
Create more effective content
Now that you understand search intent, it's time to create effective content. As we mentioned earlier, understanding your target audience is key - you need to know what they want and how to give it to them. Content must be useful and interesting if you want people to read it and engage with it. The content on your site should be a good doorway to get people onto the website so they can then click around the products and services you offer. If you need help with getting the content of your site to work more effectively, speak to our team about the content marketing part of your web marketing strategy.
Optimize for voice search
Voice search is growing in popularity. Google said that one in five queries are made by voice, and this number will only continue to grow. That's why SEOs need to optimize their content, so it has a better chance of ranking when people use voice searches. You can do this by writing your content as if you were speaking to someone directly, using natural language and being concise. Gone are the days of just filling content with keywords and hoping for the best! It's far better to create natural sounding content which answers questions likely to be asked via smart devices such as Google Assistant, Alexa or Siri.
Link building is still important
Link building is still one of the best SEO techniques, and it's not going anywhere anytime soon. You should be working on your link building strategy to make sure you're getting high-quality links from reputable sources that help with SEO efforts. Whilst the links themselves are still important, it is more important that they are built in the modern way! You should absolutely avoid the old-fashioned techniques of buying bulk links (which would have worked well in the early 2000s, for instance). Instead, focus on quality rather than quantity, preferably from good, reliable sources of information within your subject area.
On-site SEO can make a difference
On-site SEO can make a big difference in your SEO efforts. You should be optimizing your content with keywords and creating titles that will get people to click on them when they see it online. Don't forget about the importance of page speed too - not only does this help SEO, but it also helps you keep visitors on your site longer. Google is placing a far higher emphasis on page metrics now such as load speed, mobile optimisation and the time it takes for images to appear!
Finally, there is no one size fits all approach to SEO. What works really well for one industry may not work so well for another. Here at SEO Moves, our team work with individual clients to create the most effective SEO techniques to suit their business needs and the industry they operate in to focus on excellent results!