SEO: Content Writing done right
There are a massive number of social media channels available for businesses today. Ranging from the mainstream likes of Facebook, to the wonderful world of the hashtag with Twitter, all the way to Youtube and Pinterest; there is a world of people out there waiting to find your business. There is not a be all and end all way to engage people though; each of these avenues, much like the people on them, is unique and responds to very different things. In this post I’ll talk specifically about Twitter; the do’s and don’ts, the hows and the whys and why Twitter is a slow burner, but one that, once you have engaged with it correctly, can be an extremely useful tool to have in your business’s arsenal. Twitter is, if Charlie Brooker is to be believed, a game. It’s a game with very simple rules and one very simple goal; to amass followers. Gaining followers is not a simple task though; some SEO companies will buy followers for you, or interact with ridiculous bots which, when followed, promise you 100 followers in return to boost your profile. There is an obvious danger to this though; those pretend followers might look impressive to people seeing your profile for the first time, but they don’t engage with your posts, don’t click on your links and, ultimately, don’t buy your products. No, to conduct a Twitter account the correct way might take a lot of time, and a lot of effort, the rewards it offers are well worth it. Twitter remains way for customers, and potential customers, to instantly engage with your business. A couple of clicks, 140 characters later and they’ve posed you a question, praised your customer service or filed a complaint. You can respond instantly, letting them know you’ve seen the complaint, thanking them for their kind words or answering a quick query. That time between the post and the response is essential in good customer relations; that fast response lets the customer know that you’re acknowledging them and helping them, a crucial aspect in maintaining a customer base. Maintaining a number of social media channels can be difficult though. Imagine you have a Facebook page, a Twitter account, Flickr and Pinterest pages for your pictures and maybe even a YouTube channel to upload videos of products or the work place. This is an enormous task for a company without dedicated staff on the projects; such is the level of demand for social media engagement that ‘Social Media Manager’ has quickly risen in popularity as an essential staff member for businesses worldwide. One of the benefits of having an SEO company on board with your business is that, should you require it, they will manage certain social media channels for you. Normally Facebook and Twitter; they will use their expertise to slowly engage a community and build up followers and likes for you. It is a slow process; but one you can reap the rewards from in the long term. You can find out more by contacting our Leicester social media service team where we sit down with clients and discuss various strategic factors that form the beginning plan of a Social Media Strategy.