Myth #2: SEO is a Scam
In 2007, it was easy to buy an SEO package off of eBay, or even a piece of SEO software that would do everything for you. You wouldn’t have to pay more than £10 for either of these things, and could sometimes pick them up for pennies if nobody else had bid. Of course, what you got for your money was inevitably a load of rubbish. Dreadful backlinks and spun keyword-stuffed content was all it really amounted to. Predictably, the results promised weren’t achieved, and so many people began assuming the S in SEO stood for scam.
A well-run SEO campaign is different. It focuses on quality. An expert will help you work on your site’s user experience, they’ll clean up your code, they’ll produce high quality content for you and they’ll get you some damn high-quality backlinks. The results now will be profound. SEO can be a scam, but it isn’t if you do it properly.