SEO for Recruitment Companies

SEO for Recruitment

The Role of SEO in Recruitment

If you want your recruitment website to be seen more on search engines, then you need to focus on SEO. Here we'll show why it's important, how much it costs, the benefits you gather from doing it and some tips to get going.

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What is Recruitment SEO?


The term Recruitment SEO is used when a company who specializes in recruitment improves its website visibility on google and other search engines. The purpose of doing this is to attract more web traffic, which will ideally lead to an increase in sales or enquiries. Although Ads and Traditional Marketing are useful for reaching customers, Search Engine Optimization has been shown to be one of the most effect methods for targeting buying customers.

There are several components to Recruitment SEO, including on-page and off-page optimization, as well as keyword research, which will be discussed in more depth below.


Why do Recruitment Companies need SEO?

The main reasons that recruitment firms need SEO is to acquire more leads and customers. If your potential customers cannot find you online, then you will not gain their business. However, if you use optimizing techniques on your website specifically for search engines, then it becomes easier for individuals to locate your company compared to others. In addition, SEO may help recruitment companies increase brand recognition and exposure, as well as the following advantages:


  • Increased website visibility.
  • Greater ROI compared to other marketing activities.
  • Improved brand recognition and credibility.
  • Greater customer insight and understanding.
  • Increased sales and revenue growth.
  • Improved search engine rankings.
  • The most important feature is that these activities are measurable and trackable: Many tools and analytics can assist organisations in evaluating and tracking the efficacy of their SEO efforts, allowing them to make improvements or modifications where necessary.



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Content Marketing

Use our content marketing services to assist your business develop connections with its audience by means of our material. The diversity of your content is crucial to a successful content marketing strategy. If you use methods such as blogs, infographics, and video training, you'll have a considerably better chance of success. SEO Moves will meet all of your content marketing needs.

Keyword Research

If you want to expand your recruitment firm's internet presence, keyword research is an absolute must. It will give you information about which terms people are searching for and how difficult it would be to rank for those keywords. Additionally, optimizing your content marketing strategy with keyword research will organic search visibility, traffic, and rankings.

SEO Recruitment Rates

Depending on the service you want, average SEO recruitment rates start at £60 per hour and can go up to £150. To rank nationally, businesses spend between £1,200-£2,500 monthly; whereas smaller local businesses usually invest £350-£850 each month to rank locally.

Ranking Higher on Google in Recruitment

On Page Optimization

On-page SEO may be essential for your recruiting website since it aims to improve Google rankings or visibility in search results by improving the accessibility and usefulness of your site to visitors.

Quality Link Building

Recruitment businesses tend to overlook one of the most important ranking components: backlinks. That's why it's critical to establish high-quality backlinks from trustworthy sources, such as industry accreditation bodies, vendors, and other contacts you have good relationships with.

Optimise for Local Search

If you want to increase business from people living near you, optimize your website for local search. This means including your city and county name in places like titles and descriptions on your site, as well as make sure contact information is current.


Benefits of working with a Recruitment SEO Company

There are numerous SEO businesses that may help you enhance the ranking of your recruitment website in search engines. However, not all of these firms are created equal. You should seek for a business with a solid reputation and impressive outcomes. Working with a recruitment SEO firm has several advantages:


  1. They will help you save time.If you operate a recruitment company then you probably don't have the time to enhance your website yourself. It might be quite time-consuming, and it's usually better to hire someone to do it for you. A recruitment SEO firm may save you a lot of time by doing all of the work for you.

  2. They will help you save money.If you try to single-handedly improve your website's ranking, it will end up costing more money than necessary. Experimenting with non functional methods leads to pay per click ads and other unsuccessful attempts that waste needless amounts of money. Fortunately, a recruitment SEO company provides reasonably priced services that improve your website so you avoid these costly mistakes.

  3. They will help you increase your traffic.By optimizing your website for search engines, a recruitment SEO company makes it easier for potential customers to find you. The more visible your website is, the greater chance you have of gaining new clients.

  4. They will help you improve your conversion rate.You can earn more money by increasing the number of people who visit your site and use your products or services. With the aid of a recruitment SEO firm, you may enhance your conversion rate by ensuring that your website is optimized for search engines.



These are just a few of the numerous advantages that working with a recruitment SEO company may provide you.


Why trust SEO Moves?

There are several benefits to choosing us for your SEO needs. We have a track record of success in assisting our clients in reaching their goals, and we are totally committed to providing the finest quality of service possible.



We understand that it might be difficult to put your business goals in someone else's hands. That is why we provide free consultations so you can get to know us and see how committed we are to assisting you in achieving your objectives. After all, our goal is for your online business to flourish! So please don't hesitate and contact us right now for additional information about what we do and how we may assist you in growing your company online.



SEO Results

Content Creation

Web Design

Frequently Asked Questions

SEO for Recruitment FAQs

A fabulous place to start with us here at SEO Moves is with a Free SEO Analysis.  Here, we can get our teeth into your website, providing a really useful overview of how your website is currently performing from an SEO point of view.  We take into account many of the known ranking factors search engines use to rank sites, as well as looking at your site from a customer perspective.  We detail all our findings in a pdf report which is sent over to you along with a full quote for SEO work.

No one knows Google’s search algorithm as well as we do. True, no one knows the exact ins and outs of Google’s algorithm and how it fully operates, because if they did, you’d be wealthy very quickly. Search Engine Optimisation has been categorised into two main blocks;

On-site SEO: This includes writing content that is relevant to your business. For example, the content that you read throughout this homepage is specifically orientated around ‘Leicester SEO Specialists’. Heading tags including h1 to h6 are important to help define what your page is talking about. The title tag is the most important on-site element, of which Google assigns relevancy points and ranking benefits depending on how relevant it believes you are specific to a search phrase.

Off-Site SEO: This is formed of link building. No longer can you use directories to build links. Think outside the box via viral campaigns and content marketing to build natural, white hat links to seed content, or by spreading the word.

Amalgamate these two factors together and you end up with insight into the technical level of how Google operates. These form part of Google’s algorithm also known as ‘updates’ which are formed into a range of systematic areas (some of which, you may have heard of);

  • Penguin
  • Hummingbird
  • Panda
  • Pigeon
  • Payday
  • Pirate
  • Exact Match Domain
  • Top Heavy

To name a few. These aren’t all of them and Google has confirmed that their algorithm(s) are continuously rolling out and updating day in day out. Our search engine optimisation team has helped businesses in Leicester dissect and provide them with the tools and improvements needed to see healthy gains online. Best to get in contact with us to see how we can assist with your rankings.

We are able to offer custom SEO packages via our Free Analysis web form, which will allow us to take a far greater look at your website and determine exactly what is required to see Google Rankings improve. A custom SEO Package allows us to specifically pinpoint and define key areas of work that are required to see a high level of return from this digital service.

SEO can be a very effective way to attract new customers, but it is important to remember that it is an ongoing process. You will need to invest time and resources into keeping your website and online presence up-to-date and relevant if you want to maintain or improve your ranking in search engine results pages.

Summary of Results

When we began the campaign, the most essential 17 phrases requested by the customer were position 59 (page 6 on Google). The average ranking of these 17 terms has improved from position 59 to 2 over a year span. This suggests that the overall rank of these key search phrases has risen from page 6 to page 1.


Keywords in Google Top 5


Organic Visitors (Per Month)

Hawes Skip Hire

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase.



Year on Year Visitor Improvement

House of Flags

The House of Flags sells custom-made flags, banners, and outdoor advertising stations throughout the United Kingdom. Their visitor counts had stabilized and growth had slowed for the firm.



Visitor Increase

Summary of Results

After just three months, position 1 rankings for "Custom Flags" and organic visits had doubled compared to statistics from last year, taking a website with 4,000 monthly organic visitors to over 8,500.


New Enquiries (Per month)


Bounce Rate




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Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.

Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.