So, a penalty is just like a warning, right? A “don’t do it again or you’ll get told off,” sort of thing?
Unfortunately not. Google penalties can cause such a sharp decline in traffic that many websites have actually gone out of business. And sadly, we’re not even talking about a few here either. We’re talking about thousands of websites.
Google penalties are completely avoidable if you use good, clean SEO
and respect the web. Sometimes though, due to bad advice or a desire to see results fast, you can become misled and end up doing something the search engines don’t like. Just like that, you can receive a penalty that will completely change the way you go about your business. Your traffic levels will change, and in all likelihood so too will your income. Your only hope is to get rid of this black mark from your record and start again, this time on the right path. But how?