Estate Agent SEO

1) Optimise Content & Keywords
Have relevant, valuable content that people want. This doesn't necessarily mean writing about what interests you or your business--it means producing information with credibility and authenticity so it will be seen as an authoritative source by search engines like Google who then rank these sites higher on their SERPS (search engine result pages).

2) Use Video's & Rich Media
Video is important and something not many estate agents are using. Multimedia files like video, audio slideshows that will help you to build trust with potential clients as well increase time spent on your page which helps Google determine how relevant you actually are in their eyes. It is shown that more people prefer videos over any other type so if this sounds good for business then definitely give us a call.

3) Use Meta Data [Titles]
The meta data is what shows up in search engine results for your website. This includes things such as the headlines and descriptions, so it's important to make sure they're optimised effectively, either when you optimise them on a page or site-wide level (and not just for robots). The best way we've found to do this? Use keywords! For example: "Purchase a Brand New Build Home with us today." You can fix this by simply taking one of those extra few words and rephrasing it to "New Build Homes for Sale".

4) Page Load Speed (Google Lighthouse)
Page speed is a major ranking factor in Google's algorithm. If your site takes too long to load, visitors will abandon their browser and so you'll lose out on traffic. In addition, slow websites may also negatively affect how quickly pages can be found via search engines like Google bot.

5) Image Optimisation (Page Load Speed)
To ensure that your images don't slow down the loading of a website, you should optimize them for SEO purposes by adding keywords in their file names. You can do this with title and description as well--keywords are most effectively communicated this way because search engines use these pieces when ranking pages based on content quality factors such as relevance or popularity .

6) Heading Tags (H1 to H6)
The first reason to use headers in your content is that people generally don't like reading huge blocks of text. The advantage here, though? You can separate individual pieces into shorter chapters which are easier on readers and allow them stay engaged longer! Google loves these too- so it's another win situation overall when using this clever strategy for SEO purposes.

7) Fix Broken Links
Sending someone to a page like this is probably one of the quickest ways to lose them. Google doesn't like it, and you can use Dead Link Checker (or other tools) for broken links on your site so that they don’t damage SEO or make visitors feel lost when trying find their way around!

8) Easy to Read Content
Your content needs to be easy-to read and formatted well so people can easily consume the information you’re providing them with. This means that your copy shouldn't use any jargon or complex sentences, as this will make it difficult for readers who don't know what these terms mean which could put off future customers. Make sure everything is simple enough where even someone without knowledge on how websites work would understand what's being said without having trouble following along.

9) Mobile Optimised Website
The mobile web is becoming increasingly popular, with 60% of Google searches being performed on smartphones and tablets. This means that your site must be optimized for these devices if you want to rank well in search engine results pages (SERPs). Penalized websites are not only less usable but also reduce time spent by visitors who use them - which could eventually lead people away from clicking through all together! It’s important therefore hire an expert who understands how SEO works so they can make changes accordingly without compromising quality or accessibility, an agency like us.

10) Contact Us Page Optimised
Your contact page should include (at least) your company name, phone number and email address. Having a clear way to get in touch with you via one of the major platforms will make it easier for Google's search algorithm recognize who is relevant when someone searches on something related to yours.