SEO Trends to Watch Out For in 2018
Well we are all back into the swing of things here at SEO Moves, after a restful and relaxing christmas break. We are full steam ahead to work on our client’s SEO campaigns, web design projects and social media marketing! As we make our way into the new year of 2018, here are some of the exciting things we will be keeping an eye out for over the coming months…
The rise of Voice Search and Digital Assistants
Voice search technology offers a huge opportunity for changing the way we communicate and process information. The rise of digital assistants such as Google’s Alexa presents a growing market which could change the way search queries are performed. Google says that 1 out of every 5 searches already comes from voice queries. It is important that we begin to adapt our SEO strategies to work in line with the rise of voice commands and questions, with more of a focus on long-tail search terms and more natural language which matches the conversational tone of the user. Voice search is only likely to grow and grow over the coming year, with users more frequently using their mobile devices for fast and relevant results.
As ever, the question of link building is likely to remain – however, we anticipate that search engines will increasingly look for high quality links. There is no liklihood of link building disappearing completely, however we don’t think there will be such value in getting lots of new links if they do not add substantial value to your site. It is always going to be important to seek backlinks from industry relevant sites – it doesn’t have to be the most popular sites! Referral traffic can contribute to your site’s ranking from any website. Link building is likely to become more of a longer term practice involving relationships and networking with brands and contacts.
Google has already stated that during 2018 the focus is going to be much more on the user, and that sites should deliver a smoother user experience for their visitors. A good user experience increases the liklihood of people engaging with the pages they see, helping search engines to understand which pages are useful for people, putting a heavier preference on those over other pages. One of the first things you can do to improve your user experience is to check the site loading speed, the readability of the text and the navigational structure. A few small tweaks here and there can make a huge difference to the end user experience.