Some people claim that SEO is dead. However, this isn’t the case and Search Engine optimisation will remain just as important throughout the coming year and into the near future but with some changing trends. If you want to optimise your SEO strategy for 2016, here are some tips to help you.
1. Mobile optimisation
With the huge surge in the numbers of people using mobile devices to both research products and purchase them, mobile optimisation will be essential for anyone who wants their business to grow. Mobile optimisation is essential as it will make your website easily accessible to visitors who are using devices such as tablets, and it will improve the overall user experience as well as enhance your chances of being found online. Moreover, Google has been urging website owners to ensure their website is mobile friendly as is now counts as a ranking factor.
2. Local search
Entrepreneur.com widely predict that local search is going to be more important in the near future; not only does local search optimisation help raise your site’s profile and improve SEO, Google also place a lot of weight on local search. If you want to improve your efforts in this area, you’ll need to put the emphasis on local content, and you’ll have to actively invite your satisfied customers to write positive reviews on high profile sites such as Yell!
To further enhance your local search results, make sure you fill out your profile on Google My Business, add your contact details and opening times, create a long form description, include positive reviews and add as much quality imagery as you can.
3. Quality content
Good content has always been vital for driving qualified leads, but with Google’s constantly changing algorithms, strong content is going to be an essential element if your website is to rank well throughout 2016. It wasn’t so long ago that short-form articles were enough to make a website or blog easy to find in the search engines, but as time as moved on, it’s become imperative to write lengthier, more informative articles that give value to the reader and keep them on the page for longer. To optimise SEO results it is now recommended long form articles of 1,500 words or more should be the standard for website owners.
4. Video Content
As highlighted by Forbes, video content is set to become more important when it comes to return on investment. Video content has always been the best way of engaging with customers and hold their interest, and with the many new methods of being able to connect with potential and current consumers such as Periscope and Snapchat, video content is set to become all the more valuable in the future. As the article in Forbes explains, sites that don’t offer customers some form of video content are likely to be seen as outdated and not in touch with their customers, especially with Google’s move into video adverts.
In addition, research shows that video content has a far greater chance of getting your website displayed on Google’s first page; if you haven’t already implemented video content, now is the time.
5. Social Media
Social media has always been a useful resource for building backlinks and raising a company’s profile, which is why the majority of marketers say they use sites like Twitter to help improve their SEO efforts. Now, as Google begins to work more closely with social media sites such as Facebook, it means social media links are likely to get indexed at a much quicker speed, especially when it comes to mobile search. In the near future, it is likely that if you want to get found on Google, it will be more important to ensure that your brand name can be found on the major social media pages.
6. Page Speed
It’s a well-known fact that the speed at which your website loads can affect your rankings on the search engines, and in 2016 web page speed remains a crucial factor in ensuring your website ranks well.
Slow loading speeds mean that some of your web pages won’t get ranked by Google as its crawlers only allow a limited amount of time to index pages when they visit a website. Moreover, research shows the consumers will leave a page if it does not load within a few seconds, which is why your web page loading speeds need to be optimised.