DATA DRIVEN DIGITAL MARKETING & SEO AGENCY RUSHDEN

SEO Agency Rushden

About SEO Moves

SEO Moves is a trusted partner for business in Rushden for effective and affordable search engine optimisation services. Our mission is to empower small and medium-sized businesses to compete effectively in the online landscape of organic search. With over 13 years of experience in the SEO industry, our team of 10 specialists brings decades of industry knowledge and expertise to the table. We consistently analyze and stay ahead of the curve in dissecting Google's organic algorithm updates. Our services have a laser focus on all aspects of SEO, addressing key areas such as:

  • Local SEO
  • Citation Link Building
  • Organic SEO
  • Google My Business Optimisation
  • Indexation & Crawl Budgets
  • Meta Data Analysis

Our Approach to SEO

At SEO Moves, our approach to SEO follows the principle of keeping it simple, known as the KISS principle. We understand that many small business owners lack the time and expertise to delve into the complexities of Google's organic algorithm. Therefore, our goal is to explain the general principles of quality-driven SEO in a straightforward manner. Google's algorithm consists of various factors, but three overarching elements stand out: Link Building, Content, and Relevancy. Link building involves activities that occur outside of the website, while Content and Relevancy focus on on-site optimisation. Within these elements, there are additional layers to consider, such as User Intent, Tone, Quality, Placement, Structure, and more. By breaking down SEO into digestible concepts, we can effectively communicate the intricacies of our strategies to our clients. We aim to provide transparency, explaining what we do and why we do it, enabling our clients to grasp the value and purpose behind each step of our SEO process.


SEO Industries & Businesses

The principles of the organic algorithm apply universally with only minor adaptations required for factors like language translations or specific industry niches such as Health. As an experienced SEO agency, we have assisted hundreds of businesses in Rushden in improving their rankings over the past two decades. Our expertise spans across various industries, including coffee shops, business consultants, steelworking, cafes, plumbers, electricians, and many more. No matter the nature of your business, we have the knowledge and skills to help you succeed in the ever-changing world of SEO.

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Businesses in Rushden Love Our SEO

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Our Rushden SEO agency consultants are dedicated to delivering effective SEO and internet marketing services that improve the bottom line for small and medium- sized businesses.


We believe in breaking down the principles of SEO so that our clients, as business owners, can fully grasp the importance of utilising search engine optimisation in today's fast-paced world.


When you work with us, we become your dedicated marketing team, going above and beyond to invest in continuous development activities that push the boundaries of what is achievable for your online presence.


Think of us as your strategic SEO partner. Our business model is simple: we succeed when our clients succeed online.

 
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Achieve Higher Rankings on Google With Our Local SEO

In Rushden, our office houses a full team of expert SEO consultants who are dedicated to assisting local businesses with their digital marketing and improving their rankings. Our team has extensive experience and knowledge in the field of SEO, and we specialise in implementing strategies tailored to meet the unique needs of businesses in Rushden. With our expertise, we aim to drive targeted organic traffic, increase brand visibility, and ultimately boost the online success of local businesses in Rushden.


  • Improve online visibility on search engines
  • Determine WHY you're not ranking highly on Search Engines.
  • Drive locally sourced traffic to your website.
  • Attract new customers who don't know about you.
  • Increase the bottom line with increased footfall.

In today's digital landscape, ranking highly in search engines is crucial, considering that the majority of online searches (over 90%) do not go beyond the first page of search results.


At our agency, we employ a comprehensive mix of SEO tactics to help businesses target and rank for important, locally driven searches, particularly those with the "near me" intent. We prioritise optimising Google Reviews for reputation management and optimising Google Business Profiles to enhance local visibility.


To determine the most relevant keywords with high commercial intent for your business, we utilise advanced AI techniques. This ensures that the keywords we target align with the specific needs and interests of potential customers who are more likely to convert into sales.


Additionally, analyzing your competitors is no longer a lengthy and challenging task. Our experienced SEO consultants, who have been in the industry since the early days of search engines in the 1990s, can efficiently assess and understand why your competitors are outranking you. This knowledge allows us to develop effective strategies to help you surpass them and gain a competitive edge.


Commonly Asked Questions

Here's just a quick few commonly asked questions and answers that we receive regularly:


Why is SEO important for business?

Answer: SEO is crucial for businesses because it aligns with how people seek and discover information. Studies consistently show that search engines are the most popular and widely used platforms for information gathering. In fact, over 90% of users rarely venture beyond the first two pages of search results.
To capitalise on this, it is essential to rank highly for a carefully selected set of keywords that are hyper-relevant and commercially focused. By optimising your website and content for these targeted keywords, you can attract relevant visitors to your site, increasing the chances of converting them into leads or customers. This conversion can take the form of completing a contact form, making an enquiry, or making a purchase.
Investing in SEO ensures that your business has a strong online presence, allowing you to reach and engage with more potential customers. By ranking prominently in search engine results, you can establish your brand's credibility and attract organic traffic, ultimately driving growth and generating valuable business opportunities.

Why is SEO important for small businesses?

Answer: SEO is vital for small businesses as they often face budget constraints that limit their ability to invest in paid search or advertising. This makes it even more important for them to seek alternative methods to increase their visibility. By focusing on SEO, small businesses can improve their organic rankings on search engines, such as Google, without the need for significant financial resources. This means they can reach their target audience without relying heavily on paid advertising. Ranking higher in search results drives valuable organic traffic, which can lead to increased conversions, sales, and revenue. SEO also offers long-term benefits, allowing small businesses to sustain their online visibility through ongoing optimisation efforts. Overall, SEO is a cost-effective and sustainable way for small businesses to enhance their online presence, compete with larger competitors, and drive business growth.

Why is SEO good?

Answer: SEO can be done poorly if not approached correctly. It requires making informed decisions and having the right expertise and team to ensure effective communication with website users. Search engines have become smarter in identifying spam and inaccurate information. Therefore, it is vital to prioritise user-focused design and content. When these improvements are made, the rewards become evident. Good SEO is measured through increased visitors and inquiries, achieved naturally by employing ethical "white hat" methods.

Why use SEO?

Answer: Using SEO offers cost-effective and long-term benefits compared to paid search. While it may take around six months to see results, SEO is a valuable strategy, particularly for smaller businesses. To maximise results, we recommend combining SEO with paid search for a multi-faceted approach.

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Case Studies

Key Results Delivered by SEO Moves

finesse-windows-case-study
SEO

View Case Study

380+

Keywords in
Google Top 5

4,000+

Organic Visitors
(Per Month)

8

Booking Diary Filled
(Months Ahead)

Finesse Windows has continued to show significant growth whilst being placed on our SEO & Web Marketing programme. Since starting with us back in March 2017, Finesse Windows has doubled their fitting teams and tripled the size of the business using out SEO methods and practices.

rooflights-case-study
SEO

View Case Study

63%+

Monthly Sales
Increase

Custom

Ecommerce
Program

#1

Organic
Ranking

Through our bespoke eCommerce SEO programme on a custom Zeus CMS web build, monthly sales have seen a considerable increase. Numerous phrases such as 'Rooflights' achieving the top organic ranking (position 1 on Google). The programme has resulted in a more robust online presence.

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FREE SEO ANALYSIS

REQUEST A WEBSITE AUDIT

An overview to some of the SEO Packages available.

SEO Prices & Costs

Starting from as little as £329.99 P/M for small local businesses looking to make an impact.

Bronze Package

Recommended for
Sole Traders

£329.99 per month

  • Free Setup
  • up to 10 Keywords
  • Perfect for Small Business SEO
  • 2 Hours SEO Optimisation P/M
  • Basic Monthly Report
  • Keyword Research
  • Onsite Optimisation
  • Local / National SEO
  • Technical SEO (Robots, XML, HTML)
  • DA20+ Link Building
  • Monthly Call & Update
  • No Contract

Gold Package

Small / Medium
Sized Business

£1449.99 per month

  • Free Setup
  • up to 100 Keywords
  • All Benefits of Gold & Silver
  • 10 Hours SEO Optimisation P/M
  • Nationwide Ranking Focus
  • Dedicated Account Manager
  • Priority Task Completion
  • Full Suite SEO
  • Continuous 24/7 Monitoring
  • Cross Linking
  • Elite Content Creation
  • DA40+ Link Building
  • High Quality Directory Links
  • Content Auditing & EEAT Guidelines
  • Monitor up to 1000 Keywords
  • Highest Success to Rank Position 1
  • No Contract

Silver Package

Sole Traders and
Small Businesses

£649.99 per month

  • Free Setup
  • up to 40 Keywords
  • All Benefits of Silver
  • 6 Hours SEO Optimisation P/M
  • Local / County Ranking Focus
  • Advanced SEO Monthly Report
  • Full Onsite Improvements
  • Technical SEO (Robots, XML)
  • DA30+ Link Building
  • Regular Reviews & Catchups
  • Monitor up to 250 Keywords
  • Dedicated Account Manager
  • No Contract

Why Local SEO Is So Important

Specialist Local Rushden SEO Experts

As a local business in Rushden, it's important to understand how specialist Local SEO can benefit your brand, business and bottom line. According to data outlined by Safari Digital, 46% of all Google searches are conducted for local intent purposes - this means optimising and improving your website with relevant search terms for a locally focused market could potentially increase sales and drive more foot traffic into physical stores.


However, being visible on the first page is not enough anymore when competing against larger companies online; small businesses need to have an edge over competitors. With tailored SEO packages and strategies like claiming Google My Business listings or building citations from other well-established sources that show trustworthiness within industries, you will soon be making the right steps in quickly standing out among competitors.


Moreover recent studies carried out by Moz indicate localised organic search results actually hold higher click-through rates compared non-localised ones - which demonstrates strong opportunities for SMEs gaining traction. Our team at Seo Moves really do specialise in delivering innovative Search engine optimisation solutions catered specifically towards smaller enterprises looking enhance visibility throughout specific areas on Google by targeting different types and categories of keywords.

What do our clients say?

Customer Reviews

Some of the positive reviews we've received over the years:

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Pete Gypps

Had my free SEO Review from SEO Moves and i have to say even as an SEO person myself, i was impressed with the thoroughness and clear message this company gives compared to most SEO companies. They literally go over and above. So, 5 stars to a competitor company (eek what am i thinking)...Great work Jason.

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ABC Service

Had a wonderful initial experience with this company. I have only taken out the preliminary insights and keyword research which is a complimentary service (available on their website at the time of writing this review). They hit the nail on the head with what I am trying to achieve and with the feedback they have supplied me. I do a lot of the work in-house myself so will implement the fixes noted BUT when I am ready to deepen my SEO efforts and improve my ranking a lot more online I know the company who I am coming too!

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Andrea Ursini

The guys at SEO Moves provided us with an in-depth analysis of our SEO, demonstrating deep industry knowledge. They were really responsive and keen to answer detailed technical questions throughout the pitching process. Thank you!

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Rick Farrell

When it comes to marketing and design I have experienced the Good, the Bad and the Ugly over the Years. They've all promised the Earth but all they can really deliver is a monthly invoice and excuses for not being able to do what they said they could do. SEO Moves couldn't be any different from any company we have dealt with since 2012. They are EXCELLENT! I can say hand on heart that they are the only people who not only deliver on what they have promised, they actually exceed it. I couldn't be happier.

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Jon Arch

We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!

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SEO Moves Accreditations & Expertise

Here's an overview of our team: Our small team of experts has over 40 years of combined experience in the search engine optimisation. Jason who is the managing director and SEO team leader has over 13 years experience in SEO, working for agencies previously and servicing clients such as the BBC and BlackRock. Jason currently helps out specifically with technical SEO relating to improving how a website performs on Google Page Speed and schema.


Oliver our Senior SEO Account Manager has 8 years experience helping small business clients maximise their Google Rankings by applying tactics that have been learnt, tested and trialled on Google, securing over 1,000 position 1 Google Rankings for clients in industries like construction, ecommerce and finance.


Harry is our newest member who specialises in content delving deeper into understanding the semantics of search, relevancy and tuning content specifically to client needs and requirements, whilst most importantly ensuring key SEO elements are included.


Laurelie has been with us since day 1 working predominantly on developing custom built link building campaigns. These involve active PR and marketing to the likes of the national press in helping to secure links using tactful content placements.

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SEO Key Details

KEY QUESTIONS ABOUT SEO

What is SEO?

SEO, or Search Engine Optimisation, refers to the practice of enhancing the visibility and ranking of a website on search engines like Google, Bing, and Yahoo. These search engines employ complex algorithms to determine the order in which websites appear in their vast databases.


The purpose of these algorithms is to present users with results that closely match their specific search queries. The significance of achieving this is evident from the numerous times search engines like Google update their algorithms in the pursuit of perfection. SEO revolves around optimising a website to align closely with the search queries of users.


Improving the visibility of a website on search engine results pages (SERPs) involves various strategies and tactics, which typically fall under the umbrellas of link building, content improvement, and relevancy. These overarching categories encompass numerous sub-sections and intricacies, making SEO a multifaceted and intricate process.


For small business owners, navigating this complex process can be challenging. Continuously keeping up with Google's latest patent filings related to semantically matched content or responding to broad core algorithm updates may not be feasible for those with limited resources and time. Agencies and consultants exist precisely for this reason – to provide guidance and assistance to businesses in optimising their online presence.

How much does SEO cost?

The cost of SEO can vary depending on several factors. SEO agencies typically follow a process to determine the cost:


  • Analyse and benchmark the clients backlink profile utilising an auditing tool like Moz or Majestic.
  • Analyse and benchmark the current technical SEO issues that exist on the clients website.
  • Create an expansive list of commercially focused and user-intent based keywords to work on targeting.
  • Using these keywords, now generate a Sitemap which will break down the page structure of the site and plan out via a content strategy what is needed to reach new areas and new keywords.

Determining the investment required for SEO starts with a basic analysis. Agencies typically charge between £100 and £10,000 per month, influenced by various factors. For services like meta data improvements, creating localised content, and basic link building, a typical SEO package ranges from £200-£500/month. Our Bronze Package offers this at a cost of £329.99 per month.


To align with aggressive growth goals or business objectives, a higher investment is necessary. Our Silver Package, which includes keyword research, content creation, and link building, ranges from £600-£1000/month. This package suits small to medium-sized businesses aiming to expand their website's Google reach.


For larger companies, international operations, or competitive niches like holidays and insurance, an extensive SEO campaign may require a monthly cost of £1,200 or more. Our Gold Package is designed for such scenarios, providing continuous monitoring and maintenance.

Do I need SEO?

Whether or not you need SEO depends on your specific needs and requirements. For example, if you're a coffee shop experiencing decreased footfall, investing time and effort into optimising your Google Business Profile can help increase your visibility in the local area. This can be achieved by launching special offers, updating your opening hours, providing more detailed information about your business, and other tactics aimed at enhancing your online presence. Assessing the unique circumstances of your business will help determine if SEO is necessary for your specific situation.


The answer to 'Do I need SEO' is dependent on the goals and objectives of the business. Good SEO does carry the following benefits:

  • Increased and targted traffic landing on your website.
  • Increased exposure for your products and services.
  • Low cost-of-sale compared to that of Paid Search and Paid Media.
  • Long-term and effective digital marketing practice.

Effectively utilising SEO requires a strategic approach to maximise its benefits. It's important to be cautious of self-proclaimed "SEO experts" who promise guaranteed first page rankings. In reality, no one can guarantee these rankings as the intricacies of search engine algorithms, particularly those of Google and Bing, remain largely unknown.


However, it's worth mentioning that if your business operates in Russia and aims to rank on Yandex, the source code for Yandex's search engine algorithm has been released.


Engaging with an SEO agency, like ours, can help steer you in the right direction to achieve higher rankings on Google for relevant search phrases. By leveraging their expertise, you can optimise your website effectively and increase your chances of ranking prominently in search results. We can also give marketing strategy advice if something such as social media marketing would be beneficial for your business

What should I avoid with SEO?

For small businesses, avoiding critical mistakes in SEO is crucial. Attempting to "dabble" in SEO without proper knowledge often leads to detrimental outcomes. In the past, when organic algorithms heavily prioritised backlinks, many webmasters made the mistake of purchasing spammy links from domain brokers, which ultimately harmed their rankings.


Here are just some of the key points to avoid with SEO:


  • Keyword Stuffing
  • Over Optimisation
  • Link Schemes / Buying Poor Quality Links
  • Duplication Content (Directly Copied)
  • Poor User Experience
  • Ignoring Local SEO

By avoiding outdated and black-hat SEO practices, small businesses can ensure they stay on the right track with SEO. It's important to remember that improving your website's ranking takes time and dedication. Prioritising user-focused content and consistently delivering value to your audience are essential for achieving better rankings.

Is SEO worth it for small business?

Small businesses greatly benefit from increased exposure. Our clients have witnessed firsthand the positive outcomes, such as hiring new employees to manage the increased workload and raising prices to meet the demand for their products or services.


According to a recent research study by Clutch, 91% of respondents reported experiencing a boost in website traffic after investing in SEO. Additionally, 80% of those surveyed noticed an increase in lead generation, resulting in more inquiries.


However, the advantages of SEO for small businesses extend beyond mere visitor numbers. Here are some additional benefits when SEO is implemented effectively:


  • Compete against larger rivals
  • Increased exposure and brand recognition
  • Cost of sale far below that of paid media
  • Continued long-term growth and improvements
  • Sustainable digital practice

Local SEO can indeed bring more impactful benefits to small businesses compared to larger international or corporate firms. This is because local SEO focuses on optimising a business's online presence specifically for local searches and targeting a localised audience.

About Rushden

Rushden, Northamptonshire, UK


Rushden is a town and civil parish in North Northamptonshire,[a] England, around 18 miles (29 km) east of Northampton.[2] The parish is on the border with Bedfordshire, 12 miles (19 km) north of Bedford.[3]

OS grid referenceSP955665
Unitary authority
Ceremonial county
Region
Country England
Sovereign state United Kingdom
Post town RUSHDEN
Postcode district NN10
Dialling code 01933
Police Northamptonshire

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Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.

Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.