Award Winning Data Driven Digital Agency
At SEO Moves, we work with Northampton-based businesses to build strong, lasting visibility on Google. Our focus is on helping local companies stand out online through tailored SEO campaigns that deliver long-term results. With over a decade of hands-on experience and a close-knit team of dedicated professionals, we stay one step ahead of Google’s evolving algorithms to ensure your business is always moving forward. Our SEO services cover the full spectrum of on-site and off-site work, including:
Our SEO process is built around clarity and effectiveness. We know most business owners in Northampton don’t have time to get lost in the technical details of Google’s algorithm — and that’s fine. Our role is to simplify it. While SEO has many moving parts, we focus on what matters most: earning trusted links, building meaningful content, and ensuring your site is highly relevant to what your audience is searching for. These three pillars — Links, Content, and Relevance — form the backbone of any successful SEO campaign.
From there, we layer in deeper SEO elements like user intent, content layout, internal structure, and tone. We explain everything we do in plain English, so you’re always clear on what’s being done and why. Our goal is to make SEO understandable and measurable for our clients, not a mystery.
Although Google's core search principles remain consistent globally, local competition and user behaviour in Northampton call for tailored strategies. Over the past 20 years, we’ve supported hundreds of businesses across Northamptonshire — from local tradespeople and cafés to consultants, manufacturers, and service firms — helping them climb the rankings and grow their digital presence through sound, sustainable SEO.
Free SEO Analysis Contact UsAt SEO Moves, we work closely with businesses in and around Northampton to strengthen their online visibility. We know that in today’s digital marketplace, simply having a website isn’t enough — you need to be found. That’s why our team puts in the groundwork to deliver SEO strategies that are both practical and effective for small to medium-sized local businesses.
What Makes Us Different:
Customised Campaigns: Every business in Northampton has its own goals and audience. We take time to understand what makes your business tick and develop an SEO plan that fits. No generic templates — just strategies built around your needs and budget.
Making SEO Understandable: Many of our Northampton clients tell us they’ve struggled to understand SEO in the past. We break it down clearly and explain how each step ties back to your website’s performance and your business goals. You’ll never be left in the dark.
A Collaborative Way of Working: We don’t act like outsiders. Instead, we aim to become a real extension of your business. From regular updates to open conversations, we treat your success as our own. That’s why so many of our clients stick with us for the long term.
Focused on Measurable Results: We care about rankings — but more importantly, we care about leads, visibility, and conversions. Everything we do is built around delivering outcomes that matter to your bottom line. Our goal is to drive growth, not just clicks.
If you’re a business based in Northampton and want to gain a competitive edge online, we’re ready to help. Think of us as your local SEO Northampton experts. Start with a free SEO analysis and see what’s holding your rankings back — then let us build a plan to fix it.
Our Northampton-based team of experienced SEO consultants works daily to support local businesses in building stronger visibility and better online performance across Google search.
Over 90% of users never go past page one on Google. That means ranking well isn’t optional — it’s essential. If your business isn’t showing up, you’re likely being overlooked in favour of your competitors.
We focus heavily on improving local visibility by combining review signals, Google Business Profile optimisation, and other local SEO tactics that help drive ‘near me’ traffic straight to your site.
Using advanced AI tools and keyword research techniques, we uncover high-value, commercially focused search terms that people in Northampton are already using — then help you rank for them.
We also break down what your competitors are doing, fast. Our consultants have decades of combined SEO experience and know exactly where to look to pinpoint what’s helping them outrank you — and how to turn that around.
Here are some of the most frequent questions we get about SEO and how it can help your business:
How much does SEO cost?
Answer: SEO pricing depends on a few factors — your business size, the goals you're aiming for, and the level of competition in your industry. Instead of focusing just on cost, it’s more useful to look at what return SEO can bring. The best starting point is a free SEO analysis with us. This gives you a tailored view of what needs doing, what the priorities are, and how it can work within your budget.
Why does SEO matter for small businesses?
Answer: Smaller businesses often can’t compete with big brands on paid ads or large-scale campaigns. That’s where SEO becomes valuable — it helps you appear on Google naturally, where your customers are already searching. Done well, it’s a cost-effective way to bring in traffic without ongoing ad spend.
Is SEO still effective?
Answer: Yes — now more than ever. Search engines constantly update their algorithms to focus on user experience, relevance, and quality. Businesses that follow modern SEO practices continue to see strong results. It’s all about producing helpful content, staying technically sound, and targeting what people are genuinely looking for.
Is it worth hiring an SEO consultant?
Answer: Definitely. A good SEO consultant brings structure, clarity, and real expertise to your digital presence. At SEO Moves, we take care of the technical side while keeping you in the loop — using proven strategies that align with Google’s current best practices. You’ll gain better visibility, stronger traffic, and long-term results. Our team has helped hundreds of businesses improve their rankings, and we’d love to do the same for you. Start with a free audit and see where we can make a difference.
Key Results Delivered by SEO Moves
115%+
Visitor
Increase
+60 P/M
New Enquiries
(3 months)
36%
Bounce
Rate
House of Flags provide custom made flags, banners and outdoor promotional stands throughout the UK. Upon joining SEO Moves, their visitor rates had stabilised and growth had slowed for the business.
55+
Keywords in
Google Top 5
4,500+
Organic Visitors
(Per Month)
105%
Year on Year
Visitor Improvement
Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase. When we first began the campaign, the average ranking of the most important 17 phrases the client asked us to look at was position 59.
230%+
Visitor
Increase
5
New Employee's
(To Keep Up)
60+
Enquiry Increase
(P/M)
NDC Garage Doors have been a client since 2015. Over the years they have continued to grow, expand and improve on profitability. We have continued to maintain no.1 organic ranking position for 'Garage Doors Surrey' for the last 5 years.
120
Local Enquiry
Increase (P/M)
88
Keywords in
Position 1 (Google)
1000+
Organic Visitors
(P/M)
Eden Tree Specialists came to us spending close to £2,000 per month on Google AdWords. The quality of leads and enquiries was very questionable and they believed that they were wasting money.
5,500+
Organic
Visitors
-30%
Bounce Rate
Reduction
385+
Enquiries Increase
(Forms Filled In)
Moving Costs Calculator started as a brand new domain and client to SEO Moves back in 2017. We built the website from scratch on our Zeus based content management zeus, a PHP / Laravel system.
380+
Keywords in
Google Top 5
4,000+
Organic Visitors
(Per Month)
8
Booking Diary Filled
(Months Ahead)
Finesse Windows has continued to show significant growth throughout our SEO & Web Marketing programme. Since starting with us back in March 2017, Finesse Windows has continued to see organic growth throughout their website.
FREE SEO ANALYSIS
An overview to some of the SEO Packages available.
Starting from as little as £329.99 P/M for small local businesses looking to make an impact.
Recommended for
Sole Traders
£329.99 per month
Small / Medium
Sized Business
£1449.99 per month
Sole Traders and
Small Businesses
£649.99 per month
How important is Local SEO?
Local SEO plays a key role in helping businesses get discovered by nearby customers. Whether you run a shop, offer a local service, or work with clients in a specific area, showing up in local search results is one of the most effective ways to drive enquiries and visits.
A study by Ahrefs found that over 90% of websites receive no traffic from Google. If your site is part of that majority, the issue often lies in outdated content, weak technical foundations, or lack of SEO visibility. The good news — these can be fixed. With the right approach, you can move into that top-performing 9.37% and benefit from long-term organic growth.
Search engine algorithms are always evolving, with hundreds of updates rolled out every year. Keeping up with these changes while ensuring your content stays useful and relevant is crucial if you want to grow your visibility online.
High-quality backlinks and local citations are among the most influential SEO factors today. Whether it’s getting listed in relevant directories or earning links from trusted sites, link building boosts your authority and helps Google trust your business more.
We go beyond directories too — combining outreach, PR, and valuable content creation to build genuine links that support long-term rankings. It's not just about SEO performance — it also strengthens your reputation within the community and your niche.
We can build a custom strategy that helps your site earn visibility and traffic by focusing on the links that matter, not just volume.
A HubSpot study shows that 72% of people who perform a local search end up visiting a business within a few miles. That’s a powerful reminder of how important it is to keep your Google Business Profile up to date, accurate, and optimised for visibility.
This can help draw footfall not just from your town but surrounding areas too — increasing your reach and relevance across multiple nearby locations.
Many digital agencies today are stretched thin trying to deliver a full range of online services. But SEO is a highly specialised discipline that requires experience, data, and technical insight to get right — and that’s where white label SEO comes in.
Rather than trying to manage SEO in-house, we allow agencies to resell our services under their own brand. This gives you access to our team’s technical skills and proven results, without the overhead of building your own SEO department.
Our white label offering lets you expand your services, retain more clients, and offer real SEO expertise — while we do the heavy lifting in the background.
What do our clients say?
Some of the positive reviews we've received over the years:
I cannot thank Olly and SEO Moves for everything they have done for our Charity. They have guided, advised and steered us into developing a website that we are all absolutely delighted with. They have allowed us to develop our own ideas and then implemented them in a professional and easy to navigate way. Olly always responds promptly and with professionalism and no question is too trivial. The trustees of Dementia Sings Out have no hesitation in recommending SEO Moves for any of your website or marketing needs.
· a year ago
We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!
· 3 years ago
Jason and the team have been fantastic with us. Their SEO work has significantly helped us become more prominent in Google. We're not experts, but they are, their patience and support has been great, taking time to explain what they're doing and most importantly why. The whole experience has been a pleasure, we wouldn't go anywhere else.
· 2 years ago
I highly recommend Jason and the team at SEO Moves. Their work on local and national campaigns has significantly improved our online visibility. They are knowledgeable, professional and genuinely care about their clients' goals, always communicating progress every step of the way.
· 2 years ago
We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.
· 7 years ago
SEO Moves Accreditations & Expertise
Our team brings together decades of combined SEO experience, covering every area from technical optimisation to digital outreach. Here’s a quick look at the core team behind our SEO campaigns:
Jason – Managing Director & SEO Lead: With over 13 years in the industry, Jason has led campaigns for major clients like the BBC and BlackRock. His focus is on technical SEO, improving site speed, implementing structured data, and ensuring efficient indexing through Google Search Console.
Oliver – Senior SEO Account Manager: With 8 years of hands-on experience, Oliver works closely with small businesses to deliver proven SEO strategies. He's helped hundreds of websites secure top rankings in highly competitive industries, including travel, insurance, and ecommerce.
Jack – Front-End SEO Specialist: Jack ensures all on-page elements align with Google's quality standards. His role bridges the gap between design and SEO, making sure that HTML and CSS are structured to support long-term visibility and ranking performance.
Laurelie – Link Building & Digital PR: An original team member, Laurelie designs bespoke link-building campaigns with a PR edge. She focuses on placing high-quality content with national publishers and securing links that support long-term growth and brand authority.
Managed SEO Contact UsKEY QUESTIONS ABOUT SEO
SEO (Search Engine Optimisation) is the process of improving how visible your website is in search engines like Google and Bing. The higher your site ranks, the more likely potential customers are to find you when searching for your products or services.
Search engines use complex algorithms to determine which websites appear at the top of search results. These algorithms consider hundreds of signals, including how relevant and trustworthy your content is, the quality of your backlinks, and how well your site performs technically.
At its core, SEO focuses on three main areas: link building, content optimisation, and overall relevancy. Each area has multiple layers — from technical tweaks to content structure — all designed to help your site better match user intent.
For many small businesses, SEO can feel overwhelming. That’s where we come in. We cut through the noise and help you focus on what matters — getting found online by the right people at the right time.
SEO costs can vary depending on your goals, competition, and how much groundwork needs to be done. Here's a simple overview of how SEO pricing is often worked out:
At SEO Moves, our entry-level SEO package starts at £329.99 per month — ideal for local businesses needing foundational improvements. Our mid-range package (£600–£1,000/month) is more suited to those wanting to grow visibility and reach more customers. For highly competitive sectors, our advanced campaigns can go beyond £1,200/month and include deeper, ongoing analysis and strategy work.
That depends on what you want your website to achieve. If you rely on local footfall or online enquiries, then SEO can help more people find you — especially when they’re actively searching for what you offer.
Some common benefits of SEO include:
Be wary of anyone guaranteeing first-page rankings — no one can promise that. But with a clear strategy and ongoing work, SEO remains one of the best long-term marketing investments available.
Many businesses unintentionally harm their search rankings by following outdated or risky practices. Here are some things to avoid:
Instead, focus on creating helpful, relevant content and building trust online. SEO is a long game — but the results are worth the effort when done correctly.
Yes — and we’ve seen it time and time again. Our case studies show the impact of strong SEO: businesses expanding their teams to handle new demand, or increasing prices due to growing enquiries.
A Clutch study found that 91% of businesses saw increased website traffic after investing in SEO, and 80% also reported more enquiries. But the benefits go beyond numbers:
In fact, small businesses often see faster gains from local SEO than big corporations because of how targeted and intent-driven local searches are.
Northampton, Northamptonshire, UK
Northampton (/nɔːrˈθæmptən/ nor-THAMP-tən) is a town and civil parish in West Northamptonshire, England. It is the county town of Northamptonshire and the administrative centre of the unitary authority of West Northamptonshire. The town is situated on the River Nene, 60 miles (97 km) north-west of London and 50 miles (80 km) south-east of Birmingham. Northampton is one of the largest towns in England; the population of its overall urban area was recorded as 249,093 in the 2021 census. The parish of Northampton alone had 137,387.
