A Detailed Overview to SEO

SEO Agency Milton Keynes

Local Business Servicing Milton Keynes

Are you looking for an effective and affordable marketing agency to elevate your website's search engine optimisation (SEO) in Milton Keynes? At SEO Moves, our team of skilled technical SEO experts specialises in local SEO strategies tailored specifically for the Milton Keynes area. With our deep understanding of search engine optimisation, we offer powerful and budget-friendly solutions tailored to your needs.

In the vibrant and competitive business landscape of Milton Keynes, investing in optimisation SEO can make a substantial difference in your online presence. Organisations that prioritise robust SEO strategies stand a better chance at sustained success and visibility. Let us help you navigate the complexities of SEO in Milton Keynes, ensuring your business gets the visibility it deserves without breaking the bank.

Our Approach to SEO

At SEO Moves, we stick to a simple yet effective approach to SEO. We believe in the KISS principle - Keeping It Simple, especially since we know many small business owners are too busy to get tangled up in the complex details of Google's organic algorithm. Our aim is to make the essential principles of effective and quality-focused SEO clear and understandable to our clients.

At the core of Google's algorithm are key elements such as Link Building, Content, and Relevancy. While link building primarily occurs off-site, content and relevancy focus on what happens on your page. These factors are influenced by additional dimensions including User Intent, Tone, Quality, Placement, and Structure.

By breaking down SEO into manageable parts, we communicate the complexity of our strategies and the reasons behind our choices in a way that makes sense to our clients. This clarity helps our clients understand exactly what we're doing and why it matters for their business.

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Organic Search in Milton Keynes

Milton Keynes SEO Agency

In Milton Keynes, understanding Google Organic Search is essential for businesses aiming to enhance their online presence. Organic search refers to the natural results that appear when users type queries into search engines like Google, Bing, or Yahoo. These results are ranked based on their relevance to the search terms, and crucially, businesses cannot pay to improve their organic rankings. Google, for instance, uses a complex set of algorithms to determine the position of websites on its search engine results pages (SERPs).
Google deploys a bot, known as 'Google Bot', that scans the web to crawl and index websites. The fundamental job of an SEO agency in Milton Keynes is to decode these algorithms and develop effective SEO strategies that align with them.

How does Google Bot Crawl the Web?

Google Bot operates as an automated program that navigates the web systematically to discover and index web pages. It starts with a list of URLs, visiting each to check for new or updated content. As it comes across new links, it adds these to its queue for future crawling. This process keeps Google's index fresh, ensuring users receive the most relevant and updated search results. After Google Bot has crawled and indexed a site, the focus shifts to Google's Organic Algorithm.

An Overview of Google's Organic Algorithm

Google's algorithm is intricate, assessing a multitude of factors to judge the relevance and quality of web pages concerning specific search queries. Factors considered include keywords, site structure, backlinks, and user engagement metrics. The algorithm ranks web pages, prioritizing the most relevant results at the top of the SERPs. Regular updates and refinements to Google's Organic Algorithm aim to improve the search experience, making it easier for users, including those in Milton Keynes, to find the information they need effectively.


Do I need SEO?

What Is Search Engine Optimisation?

SEO Services Milton Keynes

SEO is the process of improving a website's visibility in search engine results to increase organic traffic, leads, and sales online. Looking at it from a broad core perspective, the key areas of focus in SEO are people-first content, on-site SEO, and off-site SEO, all of these implementations are what search engines like. Here's a summary of these factors:

  • People First Content: Create valuable, relevant, and engaging content that addresses your target audience's needs and interests. Then, once you've done that, update it regularly to maintain its relevance.

  • On-Site SEO: Optimise both the content and technical elements of your website, such as meta tags, header tags, and alt attributes for images. These are just the very basic elements of SEO. Ensure a clear structure, fast loading speed, and a user-friendly experience which will lead to additional benefits for the end user.

  • Off-Site SEO: Building high-quality backlinks from reputable websites to improve search rankings and online reputation. You can do this via multiple methods such as Guest Posting to PR. Manage your online presence through social media, customer reviews, and industry mentions as well is critical, given just how important it is to highlight positive reviews.

Most SEO agencies provide these core services as they form the foundation for improving website rankings on Google. While each aspect has its complexities, this page is tailored for non-technical business owners seeking a basic understanding of the steps they could take to make the right choice in selecting an SEO Agency in Milton Keynes (which would be us).




Case Studies

Key Results Delivered by SEO Moves


View Case Study


Keywords in
Google Top 5


Organic Visitors
(Per Month)


Booking Diary Filled
(Months Ahead)

Finesse Windows has continued to show significant growth whilst being placed on our SEO & Web Marketing programme. Since starting with us back in March 2017, Finesse Windows has doubled their fitting teams and tripled the size of the business using out SEO methods and practices.


View Case Study


Monthly Sales





Through our bespoke eCommerce SEO programme on a custom Zeus CMS web build, monthly sales have seen a considerable increase. Numerous phrases such as 'Rooflights' achieving the top organic ranking (position 1 on Google). The programme has resulted in a more robust online presence.

An overview to some of the SEO Packages available.

SEO Prices & Costs

Starting from as little as £329.99 P/M for small local businesses looking to make an impact.

Bronze Package

Recommended for
Sole Traders

£329.99 per month

  • Free Setup
  • up to 10 Keywords
  • Perfect for Small Business SEO
  • 2 Hours SEO Optimisation P/M
  • Basic Monthly Report
  • Keyword Research
  • Onsite Optimisation
  • Local / National SEO
  • Technical SEO (Robots, XML, HTML)
  • DA20+ Link Building
  • Monthly Call & Update
  • No Contract

Gold Package

Small / Medium
Sized Business

£1449.99 per month

  • Free Setup
  • up to 100 Keywords
  • All Benefits of Gold & Silver
  • 10 Hours SEO Optimisation P/M
  • Nationwide Ranking Focus
  • Dedicated Account Manager
  • Priority Task Completion
  • Full Suite SEO
  • Continuous 24/7 Monitoring
  • Cross Linking
  • Elite Content Creation
  • DA40+ Link Building
  • High Quality Directory Links
  • Content Auditing & EEAT Guidelines
  • Monitor up to 1000 Keywords
  • Highest Success to Rank Position 1
  • No Contract

Silver Package

Sole Traders and
Small Businesses

£649.99 per month

  • Free Setup
  • up to 40 Keywords
  • All Benefits of Silver
  • 6 Hours SEO Optimisation P/M
  • Local / County Ranking Focus
  • Advanced SEO Monthly Report
  • Full Onsite Improvements
  • Technical SEO (Robots, XML)
  • DA30+ Link Building
  • Regular Reviews & Catchups
  • Monitor up to 250 Keywords
  • Dedicated Account Manager
  • No Contract

Why Local SEO Is So Important

Specialist SEO Agency Milton Keynes

For small businesses in Milton Keynes, securing a top position on Google is more than just a ranking—it's a strategy that gives them a formidable edge against larger competitors. Local SEO boosts your relevance and visibility within the local market, significantly enhancing your ability to compete and stand out in a crowded online environment. Research from Search Engine Journal highlights that localised organic search results typically experience higher click-through rates than non-localised ones. This underscores the pivotal role of local rankings in helping small businesses reach their target audience effectively.

At SEO Moves, servicing Milton Keynes, our commitment to tailored, client-centric SEO services is evident from our stellar 5-star reviews. We go beyond standard expectations, investing deeply in our client's success to deliver outstanding results. How do we consistently achieve this? Let’s delve into the specifics of our SEO services and explore the detailed approaches that make us a leader in the local SEO landscape.

SEO Case Studies

Moving Costs Calculator

Moving Costs Calculator is the epitome of SEO Milton Keynes success! This brand new domain joined forces with SEO Moves back in 2017 and the results have been nothing short of spectacular. We built this website from the ground up using our state-of-the-art content management system, Zeus. Designed with award-winning SEO at the forefront, this PHP/Laravel system has exceeded all expectations and propelled Moving Costs Calculator to the top of its game!

Dots vector


Organic Visitor Increase

Summary of Results

Are you ready for some serious SEO results? With just a micro budget, Moving Costs Calculator has taken on the big dogs and come out on top! This website is now holding its own against industry giants like Nationwide, Rightmove, and Zoopla. And the best part? We started from scratch with zero organic visitors, but now we're consistently seeing over 5,000 organic visitors per month! That's right, the power of organic rankings can provide a massive boost for businesses looking for exposure with online marketing services. Get ready to dominate the competition just like Moving Costs Calculator has!


Bounce Rate Reduction


Enquiry Increase

SEO Key Details


What is SEO?

SEO, short for Search Engine Optimization, encompasses the practice of enhancing a website's visibility and ranking on search engines such as Google, Bing, and Yahoo. Search engines rely on intricate algorithms to determine the hierarchical placement of websites within their extensive databases.

These sophisticated algorithms are crucial for sorting websites in a manner that satisfies users' specific search queries. The significance of this alignment is evident through the frequent algorithm updates by major search engines like Google, striving to refine the search experience continually. Consequently, SEO involves improving and optimizing a website to closely align with the precise search queries of users.

Numerous strategies and tactics are employed to enhance a website's visibility on search engine results pages (SERPs), typically falling under categories like link building, content enhancement, and relevance. Each of these categories comprises detailed sub-sections and layers of complexity, collectively representing the core aspects of SEO.

Navigating this intricate process can be daunting, particularly for small business owners lacking the resources or time to stay informed about the latest content matching patents from Google or promptly address website changes following core algorithm updates. This underscores the essential role of SEO agencies and consultants in guiding businesses through their SEO endeavors.

How much does SEO cost?

The pricing of SEO services is variable, typically contingent upon a thorough analysis conducted by SEO agencies to ascertain the cost factors. The process often involves evaluating the client's backlink profile using auditing tools like Moz or Majestic, assessing current technical SEO issues on the client's website, compiling a comprehensive list of commercially viable and user-intent-focused keywords for targeting, and creating a Sitemap based on these keywords to strategize content and expand into new areas and keywords.

This initial assessment is fundamental in determining the appropriate investment required for SEO services. Price ranges for SEO agency services vary from £100 to £10,000 per month, with costs influenced by various factors. For more fundamental packages involving tasks such as basic meta data enhancements, localized content creation, and rudimentary link building activities, prices typically span from £200 to £500 per month. Our Bronze Package offers these services at a rate of £329.99 per month.

For businesses seeking SEO services aligned with aggressive growth goals or strategic objectives, a higher level of investment is required. Our Silver Package, encompassing keyword research, content development, and link building, falls within the £600 to £1,000 per month range, catering well to small to medium-sized businesses aiming to bolster their online presence on Google.

Larger companies operating on an international scale or within fiercely competitive niches, like the holiday and insurance industries, may find themselves investing upwards of £1,200 per month or more for a robust SEO campaign entailing continuous monitoring and maintenance. This premium service offering is encapsulated in our Gold Package.

Do I need SEO?

Determining whether you need SEO is a personal decision based on your specific needs and goals. For instance, if you run a coffee shop and notice a decline in foot traffic, dedicating time and effort to optimize your Google Business Profile could be instrumental in enhancing your local presence. This may involve launching special promotions, updating business information, and providing more details about your offerings.

The necessity of SEO hinges on your business objectives and aspirations. Effective SEO offers the following advantages:

  • Increased and targted traffic landing on your website.
  • Increased exposure for your products and services.
  • Low cost-of-sale compared to that of Paid Search and Paid Media.
  • Long-term and effective digital marketing practice.

Strategic implementation of SEO is crucial for maximizing its benefits. While some self-proclaimed 'SEO experts' may promise first-page rankings, it's essential to note that guaranteeing such outcomes is unrealistic. The intricacies of search engine algorithms, particularly those of Google and Bing, remain largely undisclosed.

Nevertheless, for businesses operating in regions like Russia aiming to rank on Yandex, the search engine's algorithm source code has been released, offering opportunities for optimization.

Leveraging the services of an SEO agency like ours can steer you towards achieving high rankings on Google for pertinent search queries.

What should I avoid with SEO?

It is crucial for small businesses to steer clear of critical SEO mistakes. Ventures that have experiment with SEO in the past often end up causing more harm than good. The historic emphasis on backlinks in organic algorithms led many website administrators down the wrong path, as they resorted to purchasing large quantities of spammy links from domain brokers.

Here are some key pitfalls to avoid in SEO:

  • Keyword Stuffing
  • Over Optimisation
  • Link Schemes / Buying Poor Quality Links
  • Duplication Content (Directly Copied)
  • Poor User Experience
  • Ignoring Local SEO

By eschewing these outdated, black-hat SEO approaches, you ensure your adherence to best practices. It's important to understand that improving your website's ranking is a gradual process that requires ongoing commitment and a focus on user-centric content to achieve enhanced rankings.

Is SEO worth it for small business?

Small businesses significantly benefit from enhanced visibility. Our clients have witnessed these advantages firsthand through scenarios such as recruiting new teams to manage heightened workloads and adjusting prices to meet the demand for their products or services.

According to a recent study by Clutch, 91% of survey respondents reported a surge in website traffic after investing in SEO services. Moreover, 80% of participants noted an increase in lead generation (more inquiries) as a direct outcome of these efforts.

However, the advantages of SEO for small businesses extend beyond increased website visitors. Here are a few benefits realized when SEO is executed effectively:

  • Compete against larger rivals
  • Increased exposure and brand recognition
  • Cost of sale far below that of paid media
  • Continued long-term growth and improvements
  • Sustainable digital practice

Arguably, small businesses derive more substantial benefits from local SEO compared to global or corporate entities due to the distinct strategies and tactics employed in local SEO efforts.

About Milton Keynes

Milton Keynes, Buckinghamshire, UK

Milton Keynes (/kiːnz/ ⓘ KEENZ) is a city[c] in Buckinghamshire, England, about 50 miles (80 km) north-west of London.[b] At the 2021 Census, the population of its urban area was 264,349.[2] The River Great Ouse forms the northern boundary of the urban area; a tributary, the River Ouzel, meanders through its linear parks and balancing lakes. Approximately 25% of the urban area is parkland or woodland and includes two Sites of Special Scientific Interest (SSSIs).

OS grid reference SP841386
London 50 miles
Unitary authority
Ceremonial county
Country England
Sovereign state United Kingdom
Postcode district MK1–15, MK17, MK19
Dialling code 01908
Police Thames Valley

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Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.