Organic Search

What is Google Organic Search?

Google Organic Search refers to the natural search results that appear when users enter queries into the search engine such as Bing, Yahoo or Google. These results that are returned are then ranked based on their relevance to the search terms, and businesses do not pay for their organic listings. Specifically in Google's case, organic search utilises a complex set of algorithmic rules to determine the positions of a list of websites in the search engine results pages (SERPs). To enable this, Google have created a bot called 'Google-Bot' which scans the world wide web to crawl and index websites into their own database and thus display a search engine. The job of an SEO company is to work out and identify the necessary rules that search engines use to display this list of websites in a specific order and then implement an appropriate SEO strategy.

How does Google Bot Crawl the Web?

Google Bot is an automated program that systematically browses the world wide web to discover and index web pages into their own database. The process begins with a list of known URLs, which the bot visits and scans for new or updated content. By doing so, it ultimately identifies what to store in it's database. As it identifies new links within these web pages, processing many millions of requests every single day, it adds them to its crawl queue for further exploration. This ongoing process ensures that Google's vast index remains up to date, enabling the search engine to provide users with the most relevant and timely search results. Once Google Bot has crawled and indexed a website, Google's Organic Algorithm comes into play.

An Overview of Google's Organic Algorithm

This sophisticated and ever-evolving algorithm created by Google analyses a broad range and multitude of factors to determine the relevance and quality of web pages in relation to specific search queries. It has quite the task in determining which website it should rank highly for a keyword. Some key factors include keywords, site structure, backlinks, and user engagement metrics to determine where a website should rank. By considering these elements, the algorithm ranks web pages accordingly by using weighted adjustments, displaying the most pertinent and valuable results for users at the top of the search engine results page (SERP). It's important to note that Google continually updates and refines its Organic Algorithm quite regularly to improve the overall search experience and ensure that users find the information they need with ease.

Do I need SEO?

What Is Search Engine Optimisation?

SEO is the process of improving a website's visibility in search engine results to increase organic traffic, leads, and sales online. Looking at it from a broad core perspective, the key areas of focus in SEO are people-first content, on-site SEO, and off-site SEO, all of these implementations are what search engines like. Here's a summary of these factors:

People First Content: Create valuable, relevant, and engaging content that addresses your target audience's needs and interests. Then, once you've done that, update it regularly to maintain its relevance.

On-Site SEO: Optimise both the content and technical elements of your website, such as meta tags, header tags, and alt attributes for images. These are just the very basic elements of SEO. Ensure a clear structure, fast loading speed, and a user-friendly experience which will lead to additional benefits for the end user.

Off-Site SEO: Building high-quality backlinks from reputable websites to improve search rankings and online reputation. You can do this via multiple methods such as Guest Posting to PR. Manage your online presence through social media, customer reviews, and industry mentions as well is critical, given just how important it is to highlight positive reviews.

Most SEO agencies provide these core services as they form the foundation for improving website rankings on Google. While each aspect has its complexities, this page is tailored for non-technical business owners seeking a basic understanding of the steps they could take to make the right choice in selecting an SEO Agency in Milton Keynes (which would be us).

Organic Search

Is SEO Suitable for Every Industry?

While SEO is suitable for the majority of industries and niches, certain highly regulated markets like online gambling and pharmaceuticals being the two most common, or very specific niche industries with limited online presence, may face challenges due to restrictions or low search volumes and it's imperative that this is communicated clearly. Much of it is focused around audience numbers - no search frequency will mean no market. In such cases, alternative digital marketing services ideas should be looked to be adopted as they may be more effective to utilise. SEO work which is a 'pull' marketing approach whilst 'push' marketing (placing adverts in front of relevant end users such as PPC) would more likely be better suited. The suitability of SEO in Milton Keynes for an industry largely depends on search volume and commercial intent of keywords.

Alternative Digital Marketing For Non-Suited Industries?

For industries where the results of your SEO may not be as effective, it is crucial to consider alternative digital marketing strategies. We always highlight to our clients that you shouldn't rely solely on one digital channel. Options like social media marketing can help establish a strong brand presence and engage directly with potential customers by deploying Facebook Ads or LinkedIn Ads direct to your potential consumers. Email marketing allows for personalised communication and nurturing leads from prospects to customers, while targeted advertising helps with that promotional content and making it sure it reaches the right audience, increasing the likelihood of conversions.

Our SEO Service

SEO Agency SEO Services

At SEO Moves, we offer SEO services Milton Keynes to cater to Google's organic algorithm to practically ensure our clients success in ranking highly on search engines. We are also an accredited Google Partner and our best practices that are delivered by our SEO specialists simple get the best results from the decades of experience and knowledge of SEO our team holds. Our service is broken down into three main sections:

Link Building: We cover all types of links, including foundation links, guest posts, article marketing, and directory links.

Continuous Development: Priced at £60p/h, our services extend to all aspects of the digital mix, such as Google Maps optimisation, website code adjustments, and design tweaks.

Monthly Reporting: Our detailed monthly reports provide a transparent overview of all activities carried out under the Continuous Development plan.

By demonstrating our expertise and experience in SEO, we continuously strive to achieve high rankings for a variety of keyword phrases to help your business succeed online. In short - higher Google rankings equals more visitors to your website which equals more enquiries landing in your inbox. How can we prove this? Take a look at our case studies (see the results) below, all of whom have utilised our SEO service and specifically those 3 sections of SEO:

Case Studies

Key Results Delivered by SEO Moves

An overview to some of the SEO Packages available.

SEO Prices & Costs

Starting from as little as £329.99 P/M for small local businesses looking to make an impact.

Bronze Package

Recommended for
Sole Traders

£329.99 per month

Free Setup
up to 10 Keywords
Perfect for Small Business SEO
2 Hours SEO Optimisation P/M
Basic Monthly Report
Keyword Research
Onsite Optimisation
Local / National SEO
Technical SEO (Robots, XML, HTML)
DA20+ Link Building
Monthly Call & Update
No Contract

Gold Package

Small / Medium
Sized Business

£1449.99 per month

Free Setup
up to 100 Keywords
All Benefits of Gold & Silver
10 Hours SEO Optimisation P/M
Nationwide Ranking Focus
Dedicated Account Manager
Priority Task Completion
Full Suite SEO
Continuous 24/7 Monitoring
Cross Linking
Elite Content Creation
DA40+ Link Building
High Quality Directory Links
Content Auditing & EEAT Guidelines
Monitor up to 1000 Keywords
Highest Success to Rank Position 1
No Contract

Silver Package

Sole Traders and
Small Businesses

£649.99 per month

Free Setup
up to 40 Keywords
All Benefits of Silver
6 Hours SEO Optimisation P/M
Local / County Ranking Focus
Advanced SEO Monthly Report
Full Onsite Improvements
Technical SEO (Robots, XML)
DA30+ Link Building
Regular Reviews & Catchups
Monitor up to 250 Keywords
Dedicated Account Manager
No Contract

Why Local SEO Is So Important

Specialist Milton Keynes SEO Agency

Being at the top of Google also greatly helps small businesses stand out against larger competitors by giving them a local relevance and edge when it comes to online ranking. This can lead to increased competitiveness and differentiation, making it easier for small businesses to reach their target audience and stand out in the crowded online marketplace. A study by Search Engine Journal found that localised organic search results receive a higher click-through rate than non-localised results, demonstrating the importance of local rankings for small businesses.

At SEO Moves, we pride ourselves on delivering client-centric SEO services in Milton Keynes to ensure the best results for your business. It's one of the reasons why we can show our gleaming 5* only reviews. We always ensure to over-invest in our client, delivering results far more than expectations. How do we do it? Let's breakdown our SEO service into expanded summaries

Milton Keynes SEO Services

SEO Services

Our SEO Services in Milton Keynes specialisms broken down and explained:

Analysis of Website

Regularly auditing and reviewing your website to identify areas that require improvement, such as broken links, duplicate content, or slow-loading pages are all part of the successful strategy. (Included as part of Continuous Development).

Crawling and indexing issues
Broken links and 404 errors
Duplicate content detection
Page load speed analysis
Mobile-friendliness assessment

Content Updates

A very important factor is content marketing, which ensures your website's content remains fresh and relevant, by adding new articles, updating existing content, and removing outdated information.

Identifying high-traffic, low-competition keywords
Analysing long-tail keyword opportunities
Tracking keyword ranking performance
Evaluating search intent and user behaviour
Optimising content for semantic search

Keyword Research

Continuously researching and working out new keyword opportunities whilst at the same time updating your website's content to target these terms effectively.

Updating evergreen content
Adding new, relevant articles
Removing or refreshing outdated information
Optimising meta tags and headings
Implementing internal linking strategies

Technical Optimisation

Addressing technical SEO issues, such as improving site speed, ensuring mobile-friendliness, and implementing structured data markup (also known as Schema) to enhance search engine visibility.

Improving site speed and performance
Ensuring mobile responsiveness
Implementing structured data markup (Schema.org)
Resolving canonicalisation and URL issues
Enhancing website security (SSL, HTTPS)

Link Building

Consistently building high-quality links to your website, which can help improve your site's authority and search engine rankings via PR (Public Relations) or Guest Posting as two examples.

Guest posting on relevant websites
Article marketing and content syndication
Building foundation links (directories, social profiles)
Reaching out for natural, editorial links
Participating in industry forums and communities

User Experience

Regularly evaluating and optimising your website's design, navigation, and overall usability to provide a seamless experience for users and visitors to your website.

Streamlining website navigation and layout
Reducing page load times
Implementing responsive design for mobile devices
Enhancing content readability and scannability
Adding engaging visuals and multimedia elements

What do our SEO clients say?

Customer Reviews

Some of the positive reviews we've received over the years from new clients and old:

Jon Arch

We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!

Oli Wells

I have been working with SEO Moves now for over a year and can happily and genuinely attest to the skill and knowledge that the team possess. They are my go-to agency for backlink building, content creation and many other SEO/digital services. All work is to the highest quality and at the forefront of developments in the world of SEO. Can say with confidence that I will continue to use SEO Moves services for a long time to come!

Adventa

We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.

Jorrin Massingham

After many years of worrying and disappointing use of SEO agencies finding SEO Moves has been a whole new experience. Treated as an individual and not just another account, the team at SEO Moves have been continuingly providing an excellent service for over 12 months for us. Month after month of excellent results and account management is why we continue to trust our business with this agency. Highly recommended for SEO services.

Shaun Preece

SEO Moves are the real deal, I have worked with many SEO Agencies over the years and I can honestly say these guys are on another level. Their reporting is incredible and the team are fantastic to work with, the websites I have been working on with SEO moves have gone from strength to strength in search engine positioning due to the teams efforts. I highly recommend getting in touch with them if you're already on the fence.

SEO Case Studies

Moving Costs Calculator

Moving Costs Calculator is the epitome of SEO Milton Keynes success! This brand new domain joined forces with SEO Moves back in 2017 and the results have been nothing short of spectacular. We built this website from the ground up using our state-of-the-art content management system, Zeus. Designed with award-winning SEO at the forefront, this PHP/Laravel system has exceeded all expectations and propelled Moving Costs Calculator to the top of its game!

SEO Results

5,500+

Organic Visitor Increase

Summary of Results

Are you ready for some serious SEO results? With just a micro budget, Moving Costs Calculator has taken on the big dogs and come out on top! This website is now holding its own against industry giants like Nationwide, Rightmove, and Zoopla. And the best part? We started from scratch with zero organic visitors, but now we're consistently seeing over 5,000 organic visitors per month! That's right, the power of organic rankings can provide a massive boost for businesses looking for exposure with online marketing services. Get ready to dominate the competition just like Moving Costs Calculator has!

-30%

Bounce Rate Reduction

385+

Enquiry Increase

SEO Moves Accreditations & Expertise

Our highly accredited and experienced digital marketing experts and team at SEO Moves has over 40 years of combined expertise in search engine optimisation, technical SEO and enabling you to grow your business. Our managing director and SEO team leader, Jason, has over 15 years of experience in the field servicing internationally recognised clients across the globe. Having previously worked with prominent clients such as the BBC and BlackRock, Jason now specialises in technical SEO and SME's specifically, looking to leverage sites that can't quite afford to keep up with the bigger players and their markeitng campaigns focusing on the main KPI: return on investment. Our other key team members include;

Oliver, our Senior SEO Success Account Manager, has 8 years of experience assisting small businesses in maximising their Google rankings. By applying proven, tested and trialled tactics, Oliver has secured over 1,000 position 1 Google rankings for clients across industries such as construction, e-commerce, and finance among many other niches and areas.

Our newest team member, Harry, is a content specialist with a deep understanding of search semantics, relevancy, and crafting content tailored to client needs and requirements. Specifically using key analytical tools such as TF-IDF (Term Frequency Inverse Document Frequency) to determine insightful key LSI keywords to inject into content. In addition to ensuring the inclusion of key SEO elements like the ones mentioned above, Harry ensures that our content is both relevant, engaging but most importantly allowing clients to use that content to convert more leads.

Since the very beginning, Laurelie has been dedicated to developing customised link-building campaigns for our clients ranging from guest posts, to PR and more. Her expertise lies in active PR and understanding client marketing requirements, securing valuable links through tactful content placements with national press outlets and delivering marketing campaigns. Links are typically placed on DA40+ websites and generally recognised as being of high quality in the SEO world.

Managed SEO Contact Us

Request A Call

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.

Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.

SEO Agency Milton Keynes