SEO: Link Building: It has to be done right
For many people who have no experience in SEO reading this blog, or reading about the services we offer, they will find a lot of things confusing. If you’re one of these people you’ll be trawling through looking at words like SEO, phrases like Link Building and a lot of talk about Google penalising companies who rush headlong into SEO without proper thought. Sure, here at SEO Moves we will talk you through all of your options when it comes to SEO; how to promote your site, how to build links effectively and what kind of results you can expect to see. But this blog post isn’t to sell SEO Moves to you guys; it’s a little more about how SEO works in general, to give you a little idea before going any further. Link Building is something that you’ll read a lot about and you’ll tend to see discussion broken down into two key areas: the benefits of Link Building; the increased views, more traffic and more potential customers for your website and business, but you’ll also read about the dangers of Link Building. You’ll read about link networks getting penalised by Google, or how Google views Link Building as spam in some cases. The truth of link building probably lies somewhere in between those two extremes though; and is clearly demonstrated between the good SEO companies and the bad ones. You’ll see companies rush you into adopting links, using huge link networks to immediately boost your website’s ranking overnight leaving you with egg on your face when Google notices your company’s page leap up the rankings and penalises you because of poor management. The other thing to bear in mind is that a lot of the classic ways organisations would promote websites; for instance if you linked to a website you found interesting using a hyperlink; normally you’re just passing on an interesting and relevant website to your readers and customers. However manipulation by certain SEO companies out there even these classic techniques are coming under scrutiny. You’ll need to stay abreast of the latest developments, both in the SEO movements and on Google’s end of the equation. It’s a lot to take in, especially without a little guidance. However, if you take your time, with the right guidance and ideas, you can safely and effectively use Link Building to slowly, and correctly, move your website and company up Google’s rankings.