Award Winning Data Driven Digital Agency
SEO Moves is your trusted partner for effective and affordable search engine optimisation services in Kettering. Our mission; to open the door to small to medium businesses in being able to effectively compete online in organic search. We have been operating in SEO for over 13 years and with our team of 10 specialists and with decades worth of industry experience we are continuously analysing and stay ahead of the curve when it comes to disecting and analysing Google organic algorithm updates. Our services are specifically focused on all things related to SEO including some key areas:
Our approach to SEO adopts the KISS principle (keeping it simple). Given that many small business owners don't have the time to understand or know every layer and tranche of detail related to Google's organic algorithm, it's vital for us to explain the general principle of quality driven SEO to our clients. Google is broken down into a broad range of algorithmic principles, but there's three predominant and over-arching factors: Link Building, Content and Relevancy. Link building happens off the website, whilst Content and Relevancy occurs on the website. Embodied within those are then another set of layers such as User Intent, Tone, Quality, Placement, Structure and many more. By keeping SEO in a digestable format for our clients, we're able to communicate the intracies of what we're doing and why we're doing it.
The principles of organics algorithm apply very similarly throughout the world (bar from language translations and some industries such as Health niches requiring a slightly modified approach). As an SEO agency, we have helped 100's of businesses in Kettering improve their rankings over the course of the last 2 decades from coffee shops, to business consultants, steel working, cafes, plumbers, electricians and many more.Free SEO Analysis Contact Us
Our Kettering SEO agency consultants work hard to provide effective and bottom-line improving SEO & Internet marketing services for small to medium sized businesses.
By breaking down the priniciples of SEO and by working with us, our clients (business owners) are finally able to understand the reasons behind why using search engine company is so imperative in today's fast paced world
By using us, we act as your own marketing team, going the extra mile, over investing in continuous development activities to continue to push the boundaries of what's possible for you online.
Think of us as your own SEO strategic partner. Our business model is simple. We succeed when our clients succeed online.
Our office has a full team of expert SEO consultants who are everyday helping local businesses with their digital marketing and rankings in Kettering:
Given that the majority of searches online (over 90%) don't navigate to page 2 of search engines, it is imperative that businesses rank highly.
By utilising a mixture of SEO tactics, we are able to target those key and important 'near me' based locally driven searches utilising a mixture of Google Reviews (reputation management) and Google Business Profile optimisations
We're able to determine highly relevant keywords for your business to target by utilising advanced AI techniques; the sorts of keywords that have high commercial intent behind them.
Furthermore analysing your competitors now no longer be a lengthy task - determining the reason why your competitors are ranking above you, no longer need to be a tricky feat, especially with our SEO consultants who have been around since the early days of search engines (1990's!).
Key Results Delivered by SEO Moves
Google Top 5
Year on Year
Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase. When we first began the campaign, the average ranking of the most important 17 phrases the client asked us to look at was position 59.
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Position 1 (Google)
Eden Tree Specialists came to us spending close to £2,000 per month on Google AdWords. The quality of leads and enquiries was very questionable and they believed that they were wasting money.
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Moving Costs Calculator started as a brand new domain and client to SEO Moves back in 2017. We built the website from scratch on our Zeus based content management zeus, a PHP / Laravel system.
An overview to some of the SEO Packages available.
Starting from as little as £329.99 P/M for small local businesses looking to make an impact.
£329.99 per month
Small / Medium
£1449.99 per month
Sole Traders and
£649.99 per month
How important is Local SEO?
What is the importance of Local SEO for your Kettering-based business?
A study by Ahrefs gives us an indication that over 90% (90.63% to be exact) of websites and content get's no traffic from Google. You may be one of the 90% of websites that receives no traffic from Google. Fortunately there is a relatively straight forward and simple solution. Partnering with us to be part of the 9.37% that does and benefit from actually succeeding at online organic search.
The reasoning behind why so much content isn't receiving any traffic on Google is because those websites are not keeping up with the times of organic search. Google launches hundreds of micro-algorithmic adjustments to organic search every year and it's crucial for businesses to stay on top of these updates whilst serving great user focused content.
Local citations and link building are continuing to show an additional weighted response in search engine algorithms. The increase in this value for webmasters now positions this part of SEO firmly in the top 10 of most important focus points you can make to your website.
Utilising local and niche specific directories, through to public relationship management and providing extra useful content for your visitors are just some of the ways to begin building local citations in Kettering.
A study that was carreid out by Hubspot highlights that 72% of searchers who carry out a local derived search query end up visiting a physical store / shop within an 8 kilometer (4.9 miles) distance of their home.
This provides a true indication of the importance of ensuring your Google Business Profile is kept up to date, accurate and optimised. 8KM is wide area and this reaches local towns such as Corby, Wellingborough," Burton Latimer, Finedon, Barton Seagrave and Rothwell.
Over time digital marketing agencies have added additional services to their portfolio, promising to be able to service all digital related issues.
However the age-old saying of 'jack of all trades and a master of none' does apply to this scenario. It is increasingly different for small digital agencies to be an 'expert' in the entire digital mix, SEO included.
Before a digital agency could get by doing the very basics of SEO (adding keywords), but now-a-days it requires a much more refined and technical approach
This is where the benefit of using white label SEO reseller like us still gives you that flexibility to sell SEO to your clients and retaining that expertise image.
What do our clients say?
Some of the positive reviews we've received over the years:
We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!
I have been working with SEO Moves now for over a year and can happily and genuinely attest to the skill and knowledge that the team possess. They are my go-to agency for backlink building, content creation and many other SEO/digital services. All work is to the highest quality and at the forefront of developments in the world of SEO. Can say with confidence that I will continue to use SEO Moves services for a long time to come!
We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.
After many years of worrying and disappointing use of SEO agencies finding SEO Moves has been a whole new experience. Treated as an individual and not just another account, the team at SEO Moves have been continuingly providing an excellent service for over 12 months for us. Month after month of excellent results and account management is why we continue to trust our business with this agency. Highly recommended for SEO services.
SEO Moves are the real deal, I have worked with many SEO Agencies over the years and I can honestly say these guys are on another level. Their reporting is incredible and the team are fantastic to work with, the websites I have been working on with SEO moves have gone from strength to strength in search engine positioning due to the teams efforts. I highly recommend getting in touch with them if you're already on the fence.
SEO Moves Accreditations & Expertise
Our small and experienced team boast of decades worth of combined industry experience. Here's a quick summarised overview of our team members and structure:
Jason is our Managing Director and SEO Team Leader: With over 13 years of experience in SEO, Jason has worked with prestigious clients such as the BBC and BlackRock. He currently specialises in technical SEO, focusing on improving website performance on Google Page Speed and schema implementation whilst maximising crawl budgets on Google Search Console.
Oliver, Senior SEO Account Manager: With 8 years of experience, Oliver helps small businesses maximise their Google Rankings by implementing our own tested SEO implementations. He has secured many thousands of position 1 Google Rankings for our clients over the years in competitive niches such as insurance, holidays and ecommerce.
Jack, Front-End SEO Specialist: Focused on ensuring the page breakdown and it's HTML and CSS works closely to Google's quality rater guidelines. This helps the SEO function and Web Dev function align their responsibilities to achieve robust Google Rankings for our clients.
Laurelie, Link Building Expert: With us since day one, Laurelie focuses on developing custom link-building campaigns involving PR and marketing strategies. She secures links through tactful content placements with national press outlets.Managed SEO Contact Us
KEY QUESTIONS ABOUT SEO
SEO stands for Search Engine Optimisation, which is the practice of improving the visibility and ranking of a website on search engines like Google, Bing and Yahoo. Search engines utilise complex algorithms to determine the positional rankings of websites in their mega databases.
These complex algorithms are needed to position (rank) websites in an order that provide the end user with something that matches directly with the query they've searched for. This is highly important for search engines to achieve and the importance can be seen by just how many times Google updates their algorithm in continuing to work towards the perfect search engine. The process of SEO therefore works to improve and optimise a website to closely match against that specific users search query.
There are many strategies and tactics used to improve the visibility of a website on search engine results pages (SERPs) but they all typically fit under the process of; link building, content improvement and relevancy. There are many broken down sub-sections to each one of these processes and layers upon layers of complexities and details, but these are typically the 'top-level' categories of SEO.
Knowing where to start in this entire process can be quite the challenge, especially for small business owners who do not have the resources or energy to continuously read up on the latest patents Google have applied for in relation to semantically matched content, or attend to the website when the next broad core algorithm update gets published. This is one of the reasons why SEO agencies and consultants exist.
The cost of SEO services will vary. Most of the time, SEO agencies will do the follow to calculate the cost of SEO:
This process albeit quite basic, is the very starting point to know how much you should be investing in SEO. Typically SEO agencies charge between £100 and £10,000 per month, but this price is determined by a multitude of factors. For basic services like basic meta data improvements and creating localised location page content along with a mixture of basic link building activities, a typical SEO package will tend to start from £200-£500/month. We provide this package at a cost of £329.99 per month (Bronze Package).
To get a SEO service that aligns with aggressive growth goals or business objectives, you'll need to look at invest more into the process. Our Silver Package which includes keyword research, content creation, and link building, the cost range is between £600-£1000/month. This is better suited for small to medium sized businesses who are looking to expand the reach of their website out on Google.
If you operate a larger company or in the international sphere, or perhaps in a niche that is highly competitive such as holidays and insurance, you may have to pay up to £1,200/month or more for an extensive SEO campaign that requires continuous monitoring and maintenance. This would be our Gold Package.
The question of 'Do I need SEO' is highly personalised to your own needs and requirements. If you're a coffee shop and footfall past your café is down, then investing in some time and energy around Google Business Profile will be key to work on achieving a greater presence within the local area. You could do this by launching special offers, updating your opening hours, writing more about your business and so on.
The answer to 'Do I need SEO' is dependent on the goals and objectives of the business. Good SEO does carry the following benefits:
SEO needs to be utilised strategically to get the most out of it. Many so called 'SEO experts' will promise and guarantee you first page rankings. Truth be told, no one can guarantee you first page rankings. No one truly knows the full ins and outs of search engine algorithms, especially the likes of Google and Bing.
Of course though if you are a Russian based business and looking to rank on Yandex, then the source code for Yandex's search engine algorithm did get released.
Using an SEO agency like us can put you on the straight and narrow when it comes to ranking highly on Google for relevant search phrases.
Avoiding key mistakes in SEO is vitally important for small businesses. Those that have tried to 'dabble' in SEO in the past, normally end up doing more harm than good, especially given that organic algorithms used to be predominantly backlink weighted, many webmasters fell foul of reaching out to domain brokers to purchase massive tranches of spammy links.
Here are just some of the key points to avoid with SEO:
Steering clear of these outdated, black-hat centrically focused SEO practices is one way to make sure that you stay on the right side of SEO. Remember the process of improving your websites ranking doesn't happen over night. Continual time, dedication and focusing on user first content is paramount in achieving better rankings.
Small business benefit greatly for the increased exposure. Our clients have seen the benefits at first hand (case studies) from having to hire new teams and employees to cope with the additional workload, to having to increase prices to cope with the demand of a product or service.
Based on a recent research study by Clutch, 91% of survey respondentds indicated that they experienced an increase in website traffic after invested in SEO services. Additional, 80% of those that were surveyed also saw an increase in lead generation (more enquiries) as a result.
But it's not all about increasing visitors. Here are just some of the benefits for small business when SEO is done well:
It is arguable that small businesses do see more impactful benefits from local SEO compared to that of international or corporate based firms. This is mainly due to the different approaches of SEO.
Kettering, Northamptonshire, UK
Kettering is a market and industrial town in North Northamptonshire, England. It is located 83 miles (134 km) north of London and 15 miles (24 km) northeast of Northampton, west of the River Ise, a tributary of the River Nene. The name means “the place (or territory) of Ketter’s people (or kinsfolk)”.
In the 2011 census, Kettering’s built-up area had a population of 63,675. It is part of the South Midlands, along with other towns in Northamptonshire. There is a growing commuter population as it is on the Midland Main Line railway, with East Midlands Railway services direct to London St Pancras International taking about an hour.
|OS grid reference|
|London||83 miles (134 km)|
|Sovereign state||United Kingdom|
|Postcode district||NN14, NN15, NN16|