Search Engine Optimisation for SAAS

If you want higher Google rankings for your SaaS website, you’ll love the actionable techniques in this guide.

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The Role of SEO in SAAS

SEO is the primary driver of success for some of the world's most rapidly-growing SaaS companies.

However, it's critical to grasp the basics of putting together a successful SaaS SEO strategy, as well as where you should focus your efforts and how to find ways to reach out to your target audience. We'll go through what SaaS SEO is, why it's important, and how to optimize your own Saas approach in this article:

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What is SAAS SEO?

SaaS SEO is the practice of boosting organic traffic to your SaaS site by employing tactics that allow you to rank on the top of Google's SERPs. There are several elements involved in SaaS SEO, such as on-page and off-page SEO.

A combination of all of these strategies will aid you in ranking highly on Google for relevant searches, making it an excellent source of inbound marketing.

Why does SAAS need SEO?

Inbound & Outbound Links

The main reasons that SAAS needs SEO is to acquire more customers. If your potential customers cannot find you online, then you will not gain their business. However, if you use optimizing techniques on your website specifically for search engines, then it becomes easier for individuals to locate your SAAS website compared to others. In addition, SEO may help SAAS websites create more recognition and exposure, as well as the following advantages:

  • Increased website visibility.
  • Greater ROI compared to other marketing activities.
  • Improved brand recognition and credibility.
  • Greater client insight and understanding.
  • Increased sales and revenue growth.
  • Improved search engine rankings.

  • The following are the most significant characteristics: These activities are measurable and trackable, which means that several tools and analytics can help companies measure and evaluate the effectiveness of their SEO efforts.

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Backlinks are often neglected by SaaS websites when it comes to online visibility. That's why it's critical to develop high-quality backlinks from respectable sources, such as industry accreditation bodies, vendors, and other contacts you have a good rapport with.

Keyword Research

If you want to improve the online presence of your SaaS website, keyword research is a must. It will tell you which terms people are searching for and how difficult it would be to rank for them. Furthermore, incorporating keyword research into your content marketing plan will help you get organic search exposure, traffic, and ranks.


The average SEO SAAS rates start at £60 per hour and can increase to £150, depending on the type of service you want. For a nationwide SEO campaign, businesses spend between £1,200 and £2,500 per month. Smaller local businesses usually invest £350 to £850 each month to rank within their local area.

SEO Can Help to Convert Customers From Other Channels

SEO shouldn't sit in its own silo.

In reality, any SaaS SEO approach will necessitate a significant investment in content production. However, this material isn't just used to help you rank for your desired terms. It can be incorporated into your social media marketing plan, email marketing campaign, or even paid traffic generation strategy.

Promoting your content in order to earn backlinks is a great way to drive referral traffic. The right strategy can help you take advantage of other marketing channels and turn them into conversions, which should be a key factor in deciding whether or not to invest in SEO for your platform.


Benefits of working with a SAAS SEO Company

While there are many SEO companies that can help improve your SaaS website's ranking in search engines, they are not all created equal. You should always seek out a company with a solid reputation and proven results. Some advantages of working with a SaaS SEO firm include:

  1. They will help you save time.If you operate a SaaS website then you probably don't have the time to enhance your website yourself. It might be quite time-consuming, and it's usually better to hire someone to do it for you. A SaaS SEO firm may save you a lot of time by doing all of the work for you.

  2. They will help you save money.It will cost more money than is required if you attempt to improve your website's ranking single-handedly. Pay per click advertisements and other failures that are irrelevant in terms of money are the results of experimenting with non-functional strategies. Fortunately, a SaaS SEO firm offers inexpensive services to help you avoid these costly blunders.

  3. They will help you increase your traffic.By optimizing your website for search engines, a SaaS SEO company makes it easier for potential customers to find you. The more visible your website is, the greater chance you have of gaining new clients.

  4. They will help you improve your conversion rate.You can earn more money by increasing the number of people who visit your site and use your products or services. With the aid of a SaaS SEO firm, you may enhance your conversion rate by ensuring that your website is optimized for search engines.

These are just a few of the numerous advantages that working with a SaaS SEO company may provide you.

Why us?

There are several advantages to contracting with us for your SEO needs. We have a track record of achievement in assisting our customers in achieving their objectives, and we are absolutely dedicated to giving the finest level of service possible.

We know it can be daunting to trust someone else with your business goals. To show you how dedicated we are to helping you achieve success, we offer free consultations. Don't wait any longer to contact us and find out how we can help you grow your internet business. Our company's main objective is to help you succeed, so don't hesitate to reach out today!

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Content Creation

Frequently Asked Questions

Construction SEO FAQs

Keyword research is critical, and it's where possible keywords that may be used in your SEO marketing are evaluated to determine the best phrase for your business. The keywords we're looking for are determined by complicated software that analyzes the competitiveness and search density of each keyword.

If you're questioning whether SEO for SaaS companies is worth it, the answer is a resounding yes! Not only is search engine optimization essential for every SaaS company, but becoming a leading figure in your industry and being known as the go-to choice relies on it.

Essentially, it is the process of making your website more visible on search engines like Google. This is important because people typically find new websites or content through search engines. If you can optimize your site to rank higher in searches, you will likely see an uptick in traffic.

The basics of a SaaS SEO strategy are, basic technical SEO, intent-based keyword research, thought leadership content and repurposing content on other marketing channels.

Summary of Results

When we began the campaign, the most essential 17 phrases requested by the customer were position 59 (page 6 on Google). The average ranking of these 17 terms has improved from position 59 to 2 over a year span. This suggests that the overall rank of these key search phrases has risen from page 6 to page 1.


Keywords in Google Top 5


Organic Visitors (Per Month)

Hawes Skip Hire

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase.



Year on Year Visitor Improvement

House of Flags

The House of Flags sells custom-made flags, banners, and outdoor advertising stations throughout the United Kingdom. Their visitor counts had stabilized and growth had slowed for the firm.



Visitor Increase

Summary of Results

After just three months, position 1 rankings for "Custom Flags" and organic visits had doubled compared to statistics from last year, taking a website with 4,000 monthly organic visitors to over 8,500.


New Enquiries (Per month)


Bounce Rate






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Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.