SEO for Doctors

If you want your medical practice website to be seen more on search engines, then you need to focus on SEO. Here we'll show why it's important, how much it costs, the benefits you gather from doing it and some tips to get going.

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The Role of SEO for Doctors

The websites of Doctors aren't just discovered by chance at the top of search results. High ranks need a constant monitoring and improvement plan that may last for weeks or months. Once you've reached them, though, they have the potential to generate new referrals and appointments over time, not just in the near term.

Read on to learn about SEO for Doctors, including how it works and why it's important. In addition, discover practical advice for starting an SEO plan for your doctor's office or hospital.

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What is SEO for Doctors?


Doctor SEO is the process of making a medical practice website more visible in search engine results pages. This can be done by optimizing the site for mobile devices, making it faster, and adding relevant and useful content for potential patients.

There are several components to Doctor SEO, including on-page and off-page optimization, as well as keyword research, which will be discussed in more depth below.

Why do Doctors need SEO?

Inbound & Outbound Links

The main reasons that doctors need SEO is to acquire more patients. If your potential patients cannot find you online, then you will not gain their business. However, if you use optimizing techniques on your website specifically for search engines, then it becomes easier for individuals to locate your medical practice compared to others. In addition, SEO may help doctors increase more recognition and exposure, as well as the following advantages:

  • Increased website visibility.
  • Greater ROI compared to other marketing activities.
  • Improved brand recognition and credibility.
  • Greater patient insight and understanding.
  • Increased sales and revenue growth.
  • Improved search engine rankings.

  • The following are the most significant characteristics: These activities are measurable and trackable, which means that several tools and analytics can help companies measure and evaluate the effectiveness of their SEO efforts.

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Content Marketing

Use our content marketing services to assist your business develop connections with its audience by means of our material. The diversity of your content is crucial to a successful content marketing strategy. If you use methods such as blogs, infographics, and video training, you'll have a considerably better chance of success. SEO Moves will meet all of your content marketing needs.

Keyword Research

If you want to expand your medical practice's internet presence, keyword research is an absolute must. It will give you information about which terms people are searching for and how difficult it would be to rank for those keywords. Additionally, optimizing your content marketing strategy with keyword research will organic search visibility, traffic, and rankings.

SEO Doctors Rates

Depending on the service you want, average SEO doctor rates start at £60 per hour and can go up to £150. To rank nationally, businesses spend between £1,200-£2,500 monthly; whereas smaller local businesses usually invest £350-£850 each month to rank locally.

What do Patients Search for Online?

You need to think about your patients and what they typically search for online when tailoring your website's SEO specifically for doctors. For example, the word choice used on primary care versus paediatric care websites will produce different results on search engines like Google or Bing.

It's important to consider your audience's intent when you're thinking about what they search for online. Intent can cover a spectrum, from being informational to transactional; meaning that while one user might be trying learn more about a topic, another is ready to take action, like scheduling an appointment. For example, doctors often see "near me" searches across all practices and specializations.

Generally, people go to doctors in-person because most physicians provide care this way instead of online. So if somebody needs a doctor, they look for one nearby that they can physically visit.

For the finest results with your doctor's SEO strategy, concentrate on keywords in all intents. This method allows your clinic to target potential patients at every stage of the buying funnel, from researching their medical requirements to selecting a new doctor.


Benefits of working with a Doctor SEO Company

While there are many SEO companies that can help improve your medical website's ranking in search engines, they are not all created equal. You should always seek out a company with a solid reputation and proven results. Some advantages of working with a Doctor SEO firm include:

  1. They will help you save time.If you operate a medical practice then you probably don't have the time to enhance your website yourself. It might be quite time-consuming, and it's usually better to hire someone to do it for you. A doctor SEO firm may save you a lot of time by doing all of the work for you.

  2. They will help you save money.It will cost more money than is required if you attempt to improve your website's ranking single-handedly. Pay per click advertisements and other failures that are irrelevant in terms of money are the results of experimenting with non-functional strategies. Fortunately, a doctor SEO firm offers inexpensive services to help you avoid these costly blunders.

  3. They will help you increase your traffic.By optimizing your website for search engines, a doctor SEO company makes it easier for potential customers to find you. The more visible your website is, the greater chance you have of gaining new clients.

  4. They will help you improve your conversion rate.You can earn more money by increasing the number of people who visit your site and use your products or services. With the aid of a doctor SEO firm, you may enhance your conversion rate by ensuring that your website is optimized for search engines.

These are just a few of the numerous advantages that working with a Doctor SEO company may provide you.

Why use SEO Moves?

There are several advantages to contracting with us for your SEO needs. We have a track record of achievement in assisting our customers in achieving their objectives, and we are absolutely dedicated to giving the finest level of service possible.

We know it can be daunting to trust someone else with your business goals. To show you how dedicated we are to helping you achieve success, we offer free consultations. Don't wait any longer to contact us and find out how we can help you grow your internet business. Our company's main objective is to help you succeed, so don't hesitate to reach out today!

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Content Creation

Frequently Asked Questions

Construction SEO FAQs

Healthcare businesses use medical SEO to improve their position on search engines like Google, making it easier for people in need of healthcare services to find them. Also called healthcare SEO, medical SEO uses search engine optimization (SEO) tactics specifically designed for the healthcare industry.

SEO provides many benefits for doctors, such as increased web traffic, greater acknowledgement of their brand, and more patients. SEO for medical professionals has multiple steps: creating content, optimizing code and content on the website itself, building links to increase authority ,and managing reputation.

If you have spoken to any other agencies like ours, you will probably be aware that there are all sorts of ways to perform SEO!  Some methods work better than others, and here at SEO Moves we always work ethically (avoiding any dubious black hat techniques!) and in line with Google webmaster guidelines. We work to make improvements through a range of different aspects of your website, from the backlink profile through to onsite SEO elements.

A fabulous place to start with us here at SEO Moves is with a Free SEO Analysis.  Here, we can get our teeth into your website, providing a really useful overview of how your website is currently performing from an SEO point of view.  We take into account many of the known ranking factors search engines use to rank sites, as well as looking at your site from a customer perspective.  We detail all our findings in a pdf report which is sent over to you along with a full quote for SEO work.

Summary of Results

When we began the campaign, the most essential 17 phrases requested by the customer were position 59 (page 6 on Google). The average ranking of these 17 terms has improved from position 59 to 2 over a year span. This suggests that the overall rank of these key search phrases has risen from page 6 to page 1.


Keywords in Google Top 5


Organic Visitors (Per Month)

Hawes Skip Hire

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase.



Year on Year Visitor Improvement

House of Flags

The House of Flags sells custom-made flags, banners, and outdoor advertising stations throughout the United Kingdom. Their visitor counts had stabilized and growth had slowed for the firm.



Visitor Increase

Summary of Results

After just three months, position 1 rankings for "Custom Flags" and organic visits had doubled compared to statistics from last year, taking a website with 4,000 monthly organic visitors to over 8,500.


New Enquiries (Per month)


Bounce Rate






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Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.