SEO for Construction Companies

SEO Services for Construction Companies

The role of SEO in Construction

Are you in the construction industry and looking for ways to improve your website's ranking in search engines? If so, then you'll need to focus on SEO for your website. On this page we go through the why you should consider SEO, the costs of SEO, the benefits and a few tips to help you get started.

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What is construction SEO?


Construction SEO is the process of optimizing a construction website for the search engines. The goal of SEO is to increase the visibility of a construction companies website in the search engine results pages (SERPs), with the ultimate goal being to drive more traffic to the site thus leading to increases in enquiries and sales.

There are a number of different factors that go into SEO, including on-page optimization, off-page optimization, and keyword research of which many of these are covered further below.

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Why do construction firms need SEO?

Construction company SEO is needed for a variety of reasons. Perhaps the most important reason is that SEO can help to attract more leads and customers. By optimizing their website for search engines, construction firms can make it easier for potential customers to find them online. Additionally, SEO can help construction companies improve their brand awareness and visibility alongside these other benefits;

  • Increased website visibility.
  • Greater ROI compared to other marketing activities.
  • Improved brand recognition and credibility.
  • Greater customer insight and understanding.
  • Increased sales and revenue growth.
  • Improved search engine rankings.

The most important, is that these campaigns can be measured and tracked: With the help of various tools and analytics, businesses can measure and track the performance of their SEO campaigns, which can be helpful in making changes or tweaks to improve results.

10 SEO Tips for Construction Businesses

What exactly are link building services?

Link building services are provided by many agencies and freelancers and usually involve an outreach component to acquire high-quality backlinks from other websites. A good link building service will focus on acquiring links from websites that are relevant to your industry or niche, as well as those with a high DA score.

  1. Use keyword-rich titles and descriptions.
  2. Optimize your website for local search.
  3. Build quality backlinks.
  4. Use social media to promote your website.
  5. Use alt tags for images.
  6. Create quality content.
  7. Promote your content.
  8. Use Google Analytics.
  9. Stay up-to-date with SEO changes.
  10. Hire an SEO expert.

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Optimise for Local Search

If you want to attract local customers for your business, be sure to optimize your site for local search. Include your city and county in your titles and descriptions, and make sure your contact information is up-to-date.

Backlinks are one of the most important ranking factors for SEO and especially for construction firms who tend not to focus on this area. So focus on building high-quality backlinks from reputable websites such as industry accrediting bodies, suppliers and other contacts that you work closely with.

SEO Construction Rates

Currently most SEO construction rates start from £60p/h up to £150p/h depending on the service you're looking for. Nationwide SEO based campaigns tend to cost businesses anywhere between £1,200 to £2,500p/m whilst small local businesses typically invest £350 - £850p/m to rank in the local area.

Ranking Higher on Google in Construction

SEO is a process of optimizing a construction website for the search engines so that it may rank higher in the search engine results pages (SERPs) for relevant queries.

There are many factors that contribute to good construction SEO, such as keyword research and selection, on-page optimization, link building, and content marketing.

Good SEO can result in increased traffic to a website from the search engines, which can lead to more leads and sales for a construction business.

If you want your construction website to rank higher in the search engines, contact a construction SEO company like ours today! We can help you improve your website’s ranking with our proven SEO methods.

The above is a basic overview of construction SEO. If you want to learn more, please contact us today. We are the leading construction SEO company and we can help you achieve success with your website!


Benefits of working with a Construction SEO Company

There are many SEO firms out there that can help you get your construction website ranked higher in the search engines. However, not all of these companies are created equal. You need to find a company that has a good reputation and that offers great results. Here are some of the benefits of working with a construction SEO business:

  1. They will help you save time. If you are like most construction business owners, then you simply do not have the time to optimize your website yourself. It can be very time consuming and it is often better to hire someone to do it for you. A construction SEO company can save you a lot of time by doing all of the work for you.

  2. They will help you save money. If you try to optimize your website yourself, then you may end up spending a lot of money on pay per click advertising or other methods that are not effective. A construction SEO company can help you avoid these costly mistakes by providing you with affordable services that actually work.

  3. They will help you increase your traffic. The more traffic you have to your website, the more likely people are to use your services. A construction SEO company can help you increase the amount of traffic that comes to your site by optimizing it for the search engines.

  4. They will help you improve your conversion rate. If more people visit your site and then use your services, then you will make more money. A construction SEO company can help you improve your conversion rate by making sure that your website is optimized for the search engines.

These are just a few of the many benefits that you can receive from working with a construction SEO company.

Why Us?

There are a number of reasons why you should use our company for your SEO needs. We have a proven track record of success in helping our clients achieve their desired results, and we are fully committed to providing the best possible service.

Lastly, we offer free consultations so that you can get an idea of how we can help you achieve your goals. Contact us today to learn more about how we can help you grow your business online.

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Technical SEO

Link Building

Content Creation

Frequently Asked Questions

Construction SEO FAQs

SEO in construction stands for search engine optimization. It is the process of optimizing a website to rank higher in search engine results pages (SERPs). Construction companies can use SEO to improve the visibility of their websites and attract more leads and customers 

Construction companies can optimize their website for SEO in many ways, including 

·         Creating and optimizing pages for relevant keywords
·         Building internal links between pages on the website
·         Adding Supplementary Materials like videos, images, and infographics 
·         Creating external backlinks from other websites 

Improvements in SEO can help a construction company website attract more visitors from organic (non-paid) search results.

The three pillars of SEO are content, link building, and technical optimization.

Content is critical for ranking high in search engines. Your content needs to be well-written, relevant, and informative. The days of keyword stuffing are gone; your content must be natural and engaging. 

Link building is the process of acquiring links from other websites to your own. Link building can be done through guest blogging,directory listings, social media interactions, and more. The important thing is to acquire links from high-quality websites that are relevant to your niche. 

Technical optimization encompasses many different facets, including site speed, indexation, crawling, mobile friendliness, and more.

1. Producing high-quality content.
2. Publishing often
3. Optimizing for search engine crawlers.

1. Producing high-quality content is key to earning organic traffic from search engines. Quality content is relevant, informative, and interesting to your target audience. It's also well written and well formatted, with proper use of keywords and metadata tags.
2. Publishing often is important because it tells search engines that your site is active and up-to-date. The more often you publish new content, the higher your site will rank in search engine results pages (SERPs).
3. Optimizing your site for crawlers is critical to ensuring that your content is properly indexed by Google.

Search Engine Optimization (SEO) is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. SEO involves optimizing the website content, structure, and links to make it as relevant and user-friendly as possible for search engines.

Construction companies need SEO because their customers are typically searching for specific services online. For example, if someone needs to find a construction company in their area that does waterproofing, they'll likely search for "waterproofing construction company [city name]".

Construction companies can improve their SEO by creating pages on their website that target long-tail keywords (keywords that are more specific and targeted than general terms) related to the services they offer. They can also improve their ranking by creating high-quality content that is relevant to their target audience and promoting it through social media and other online channels.

Summary of Results

When we began the campaign, the most essential 17 phrases requested by the customer were position 59 (page 6 on Google). The average ranking of these 17 terms has improved from position 59 to 2 over a year span. This suggests that the overall rank of these key search phrases has risen from page 6 to page 1.


Keywords in Google Top 5


Organic Visitors (Per Month)

Hawes Skip Hire

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase.



Year on Year Visitor Improvement

House of Flags

The House of Flags sells custom-made flags, banners, and outdoor advertising stations throughout the United Kingdom. Their visitor counts had stabilized and growth had slowed for the firm.



Visitor Increase

Summary of Results

After just three months, position 1 rankings for "Custom Flags" and organic visits had doubled compared to statistics from last year, taking a website with 4,000 monthly organic visitors to over 8,500.


New Enquiries (Per month)


Bounce Rate






Reddit Blocks All Web Crawlers

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Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.