SEO for Car Dealerships

SEO for Car Dealerships

Search Engine Optimisation for Car Dealers

As the car-shopping process increasingly happens online, it's more important than ever for dealership websites to be optimized for search engine ranking. Here are some tips on how to improve your website's SEO and attract more customers.

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Promote Car Dealerships Online

Best SEO Practices for Car Dealers

If you own or operate a car dealership, then you know that generating quality leads is essential to your business. And while there are many traditional marketing and advertising methods you can use to attract customers, one of the most effective ways to reach potential car buyers is through search engine optimization (SEO).

SEO is the process of optimizing your website and your online content so that it appears higher in search engine results pages (SERPs). And when potential customers are able to find your dealership easily online, you're more likely to earn their business.

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What is Car Dealer SEO?

Car Dealership SEO is a process whereby a car dealer optimizes their website to rank higher in search engine results pages (SERPs) for relevant keywords. This way, they can attract more organic traffic – and potential customers – to their site. Ranking higher in SERPs can be achieved through a variety of optimization techniques, including on-page optimization, off-page optimization, and technical SEO.

When it comes to on-page optimization, some of the key elements that car dealers should focus on include title tags, meta descriptions, header tags, and content. In terms of off-page optimization, link building is one of the most important ranking factors

And last but not least, technical SEO covers a wide range of aspects, from site speed and mobile-friendliness to indexation and crawlability. By addressing all these different optimization factors, car dealers can give their website the best chance of ranking high in SERPs – and attracting more leads and sales.

Why is it important?

SEO Plans for Car Dealers

Car dealerships are always looking for new ways to attract customers and grow their business. One way to do this is by investing in quality car dealer SEO.

SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs). This is done through a variety of tactics, including optimizing website content, building backlinks, and improving site speed.

By ranking higher in SERPs, car dealerships can get more exposure for their business and attract more potential customers. Investing in SEO can be a great way to grow a dealership’s online presence and reach new audiences.

If you’re thinking about investing in car dealership SEO, there are a few things to keep in mind.

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Keyword Research

The first step to success with car dealership SEO is understanding what potential customers are searching for when they’re in the market for a new vehicle. This can be accomplished by conducting keyword research and using tools like Google AdWords Keyword Planner and Google Trends.

Local Listings

Make sure your website is optimized for local search by claiming and verifying your Google My Business listing, as well as any other relevant local directories. Include your dealership’s NAP (name, address, and phone number) on every page of your site, and make sure the NAP is consistent across all listings.

High Quality Design & Optimisation

Make sure the photos and videos on your website are of high quality, as this will help to engage potential customers and encourage them to visit your dealership. In addition, try to include unique content on your site that will set you apart from other dealerships in your area.

Car Dealership SEO: Where do I begin?

A few quick and easy steps will help improve your car dealership's SEO game. What's crucial is beginning with the best strategies in the right locations. According to Majestic, there is significant potential for growth in Google My Business and customer reviews. Together, these local SEO strategies listed below account for approximately 40% of local referral traffic.

Google My Business

Google My Business has exploded in popularity in recent years because it allows businesses to have an online presence.

Google My Business provides customers with an opportunity to learn about a business and interact with the company in a concise format. In addition, it allows businesses to sell themselves more effectively. From an SEO perspective, this tool is designed to give searchers and algorithms essential information about your company, such as:

  • Contact Information

    Remember to include key information about your business on all online platforms, like your website and social media channels. This consists of your business name, physical address, phone number and email address. It's also critical to have this same consistent information across all online platforms so customers can easily find you regardless of where they are looking. Having accurate NAP data (name, address & phone) is especially important for local businesses so make sure that it is included!

  • Business Categories

    You can use Google My Business to describe your dealership's services by selecting certain categories. So make sure you choose correctly and appropriately, taking the searcher into account. These terms assist Google in linking you with prospective consumers, but don't go crazy with multiple selections. Being precise and straightforward is your greatest bet, while also covering what your business offers in a nutshell.

  • Online Reviews

    Your customer reviews are one of the first things potential clients see when they Google your company. This is due to the fact that 95 percent of 18- to 34-year-olds read reviews before buying from a business. To show only the finest to its searchers, Google wants you to showcase only the excellent. As a result, make certain to ask your delighted customers for testimonials and respond promptly if they leave any. Both quality and quantity of reviews are taken into account here, so remind your salespeople about it as well.

  • Rich Media Online

    Adding images to your website is an excellent way to make it more visually appealing. Google recommends including helpful photos, such as Exterior Photo's, New Arrivals etc.

    As you can see, a lot of work needs to go into making sure that your brand is recognized by the right people. The more time passes, the better. Google looks at photo involvement as one of many criteria it evaluates when determining how relevant a company's local search results are. The more individuals who view your photos, the more value Google perceives you providing.

    It's crucial to remember that, in order to effectively exhibit them on the internet, you should always take high-resolution photographs. If an image is blurry, it might have a negative influence on your bounce rate and SEO.

    Google My Business has now made it possible for businesses to upload 30-second videos onto their listing. By releasing videos that showcase your dealership's best features, you are opening the door to worlds of possibilities. For example, potential customers can get a feel for your store layout and browse through new arrivals without ever leaving their living room.


Benefits of Car Dealership SEO

  1. Improve your brand’s online visibility – One of the main benefits of car dealership SEO services is that they can help improve your brand’s online visibility. With a higher ranking on search engine results pages, potential customers are more likely to find your website and learn about your dealership.

  2. Attract more high-quality leads – In addition to attracting more website visitors, car dealership SEO can also help you attract more high-quality leads. By optimizing your site for relevant keywords, you can make it easier for prospects who are ready to buy to find your dealership and contact you about purchasing a vehicle.

  3. Increase online sales – Another benefit of car dealership SEO is that it can help increase online sales. If your website is optimized for conversion, you can make it easier for customers to find the information they need and take action, such as scheduling a test drive or submitting a contact form.

  4. Improve customer satisfaction – Finally, car dealership SEO can also help improve customer satisfaction. By making it easier for customers to find the information they need and providing a positive experience on your website, you can build trust and loyalty with your audience.

Why Use Us for SEO?

There are a number of reasons why you should use our company for your SEO needs. We have a lot of experience in the industry and we know what it takes to get results. We also offer a variety of services that can be customized to fit your specific needs. And, we're always updating our methods to ensure that we're using the latest and most effective techniques.

If you're looking for an SEO company that can provide results, contact us today. We'll be happy to discuss your needs and develop a plan that will help you achieve your goals.

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Content Creation

Frequently Asked Questions

Construction SEO FAQs

There are a few different things you can do to promote your car dealership. First, make sure that you have a strong online presence. This means having a website that is easy to navigate and is full of relevant information about your dealership. Make sure to include high-quality photos and videos so potential customers can get a good sense of what your dealership has to offer. You should also be active on social media, posting pictures and updates about new inventory, special deals, and events at your dealership.

In addition to having a strong online presence, you should also make sure that your physical dealership is well-designed and welcoming. This means having a clean and organized showroom, helpful sales staff, and attractive signage.

There are quite a few ways that car dealers can make use of SEO in order to increase sales. For one, they can optimize their website for certain keywords that potential customers are likely to search for when looking for a new vehicle. They can also create blog posts and other types of content that answer common questions people have about buying a car, which not only helps them rank higher in search results but also esta

Additionally, many dealerships now have their own YouTube channels where they post videos about their latest inventory, as well as helpful tips and advice for car buyers. This is another great way to reach more potential customers and get your dealership's name out there. And of course, making sure your Google My Business listing is up to date and live.

Search Engine Optimization (SEO) for car dealers is the process of improving the visibility and ranking of a car dealership’s website in search engine results pages (SERPs). This is done by optimizing the website and its content for relevant keywords and phrases, which can help to improve traffic levels and increase leads and sales from organic search.

There are a number of different factors that go into SEO for car dealers, including on-page optimization, link building, and local SEO. It’s important to target the right keywords and phrases, as well as to create compelling content that will help to attract links from other websites. 

Summary of Results

When we began the campaign, the most essential 17 phrases requested by the customer were position 59 (page 6 on Google). The average ranking of these 17 terms has improved from position 59 to 2 over a year span. This suggests that the overall rank of these key search phrases has risen from page 6 to page 1.


Keywords in Google Top 5


Organic Visitors (Per Month)

Hawes Skip Hire

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase.



Year on Year Visitor Improvement

House of Flags

The House of Flags sells custom-made flags, banners, and outdoor advertising stations throughout the United Kingdom. Their visitor counts had stabilized and growth had slowed for the firm.



Visitor Increase

Summary of Results

After just three months, position 1 rankings for "Custom Flags" and organic visits had doubled compared to statistics from last year, taking a website with 4,000 monthly organic visitors to over 8,500.


New Enquiries (Per month)


Bounce Rate






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