SEO: Content Writing Done Right
Content writing is an extremely boring phrase. The kind of expression that gets bandied about in conference rooms, in board meetings and in brainstorming sessions between bosses and “high level” employees. In reality, though, content writing is as important as it sounds. Without it your website will be a series of pretty pictures with no words on it at all. As imaginative and attractive as that sounds it won’t generate you many sales, or much interest from potential customers. Content writing is what will make people stay on your website, it’s what will convince people that your company is right for them, and that the services you offer are the right ones for their business. Specialist SEO Company When you start getting into SEO, either through your own research or working with a specialised SEO company, you’ll start to discover a lot about the types of content writing you’ll need to feature on your website. This is where our team of Leicester content marketing experts can help. “Human targeted content” is another boring phrase, but this is the most crucial one you need to consider when writing for your website. You need to really engage with the words you’re putting onto your website; these words are representing you and your business on the front line, the first thing that potential customers will see when they find you. If you don’t commit, don’t fill those words with your own personality, then you run the risk of losing people before you have even started. Remember one thing when you’re writing content; there are thousands, or even millions, of people competing for the attention of the same people that you’re targeting. The problem in SEO, however, is often deadlines get in the way of creating compelling content. If you’re making the website yourself you might have the time to commit to making that content, while an SEO company might have the expertise and experience to make that content compelling they might also have slightly tighter deadlines depending on your contract with them. When planning a project with an SEO company it is always important to consider these kinds of things; always allow a bit more time for content writing. After all, you only get one chance to make a first impression. Other aspects of your project can change and alter as time goes on, but that first time someone clicks on your website, the first time they read what your company offers, is the first chance you get to show off. The first opportunity to sell yourself to the internet. Don’t waste it. If you’d like to discover more about how to improve your websites ranking using content, then please get in touch with our team of SEO Leicester experts.