Award Winning Data Driven Digital Agency

SEO Agency Cambridge

About SEO Moves

SEO Moves is your trusted partner for effective and affordable search engine optimization services in Cambridge. Our mission is to unlock the potential for small to medium-sized businesses to compete online in organic search. With over 13 years of experience in the SEO industry and a team of 10 specialists, we continuously analyze and stay ahead of the curve when it comes to dissecting and understanding Google's organic algorithm updates. Our services are specifically focused on all aspects of SEO, covering key areas that include:

  • Local SEO
  • Citation Link Building
  • Organic SEO
  • Google My Business Optimisation
  • Indexation & Crawl Budgets
  • Meta Data Analysis

Our Approach to SEO

At SEO Moves, we believe in keeping our approach to SEO (search engine optimisation) simple and straightforward using the KISS principle (keeping it simple). We understand that many small business owners don't have the time to delve into every intricate detail of Google's organic algorithm. Therefore, we strive to explain the general principles of quality-driven SEO to our clients. Google's algorithm can be broken down into several key factors, with three overarching factors: Link Building, Content, and Relevancy. Link building primarily occurs off the website, while content and relevancy focus on on-page elements. However, within these factors, there are additional layers to consider, such as User Intent, Tone, Quality, Placement, Structure, and more. By presenting SEO in a digestible and understandable format for our clients, we ensure effective communication of the intricacies involved in our strategies and the reasons behind our actions. This approach allows our clients to grasp the essence of what we do and why we do it.

Free SEO Analysis Contact Us

Local Businesses Love Our SEO

Our dedicated SEO agency consultants in Cambridge work diligently to provide effective and bottom-line improving SEO & internet marketing services for small to medium-sized businesses.

By breaking down the principles of technical SEO and partnering with us, our clients (business owners) gain a clear understanding of why utilizing a search engine optimization company is imperative in today's fast-paced world.

When you choose us, we serve as your dedicated marketing team, going the extra mile and investing extensively in continuous development activities. We constantly push the boundaries to deliver outstanding online results for your business.

Think of us as your strategic SEO partner. Our business model is simple: we succeed when our clients succeed online.


In Cambridge, our office is equipped with a full team of expert SEO consultants who are dedicated to assisting local businesses with their digital marketing efforts and rankings. Our team brings extensive experience and expertise to ensure that our clients in Cambridge receive top-notch SEO strategy and services to improve their online presence and drive meaningful results. We are committed to helping businesses in Cambridge thrive in the competitive digital landscape through effective SEO strategies and optimization techniques.

  • Improve online visibility on search engines
  • Determine WHY you're not ranking highly on Search Engines.
  • Drive locally sourced traffic to your website.
  • Attract new customers who don't know about you.
  • Increase the bottom line with increased footfall.

Ranking highly on search engines is crucial, as the majority of online searches (over 90%) do not go beyond the first page of search results. To achieve this, our SEO agency utilizes a combination of effective tactics.

We focus on targeting key and essential "near me" searches that are locally driven. This involves leveraging strategies such as optimizing Google Reviews for reputation management and optimizing Google Business Profiles to enhance local visibility.

Using advanced AI techniques, we can determine highly relevant keywords for your business to target. These keywords have a strong commercial intent, ensuring that the traffic directed to your website is more likely to convert into leads or sales.

Analyzing your competitors is no longer a lengthy and challenging task. Our experienced SEO consultants, who have been active since the early days of search engines in the 1990s, can efficiently identify the reasons why your competitors are ranking above you. This allows us to develop effective strategies to surpass them and improve your search engine rankings.

Case Studies

Key Results Delivered by SEO Moves


View Case Study


Keywords in
Google Top 5


Organic Visitors
(Per Month)


Year on Year
Visitor Improvement

Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase. When we first began the campaign, the average ranking of the most important 17 phrases the client asked us to look at was position 59.


View Case Study


Local Enquiry
Increase (P/M)


Keywords in
Position 1 (Google)


Organic Visitors

Eden Tree Specialists came to us spending close to £2,000 per month on Google AdWords. The quality of leads and enquiries was very questionable and they believed that they were wasting money.


View Case Study




Bounce Rate


Enquiries Increase
(Forms Filled In)

Moving Costs Calculator started as a brand new domain and client to SEO Moves back in 2017. We built the website from scratch on our Zeus based content management zeus, a PHP / Laravel system.




What do our clients say?

Customer Reviews

Some of the positive reviews we've received over the years:


Pete Gypps

Had my free SEO Review from SEO Moves and i have to say even as an SEO person myself, i was impressed with the thoroughness and clear message this company gives compared to most SEO companies. They literally go over and above. So, 5 stars to a competitor company (eek what am i thinking)...Great work Jason.


ABC Service

Had a wonderful initial experience with this company. I have only taken out the preliminary insights and keyword research which is a complimentary service (available on their website at the time of writing this review). They hit the nail on the head with what I am trying to achieve and with the feedback they have supplied me. I do a lot of the work in-house myself so will implement the fixes noted BUT when I am ready to deepen my SEO efforts and improve my ranking a lot more online I know the company who I am coming too!


Andrea Ursini

The guys at SEO Moves provided us with an in-depth analysis of our SEO, demonstrating deep industry knowledge. They were really responsive and keen to answer detailed technical questions throughout the pitching process. Thank you!


Rick Farrell

When it comes to marketing and design I have experienced the Good, the Bad and the Ugly over the Years. They've all promised the Earth but all they can really deliver is a monthly invoice and excuses for not being able to do what they said they could do. SEO Moves couldn't be any different from any company we have dealt with since 2012. They are EXCELLENT! I can say hand on heart that they are the only people who not only deliver on what they have promised, they actually exceed it. I couldn't be happier.


Jon Arch

We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!

Request A Call

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.

Free SEO Analysis

Speak to an SEO Consultant for a free 30 minute discussion on how we can help you rank highly on Google.

Speak to a member of our team at a time suited to you.