“Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank.”They don’t cover all bases just yet; but more are coming this year. It essentially operates as an automated advert description writing service. Google says that it will save its clients time but, as you are probably well aware, automatic content isn’t as appealing to humans as Google might like to think it is. If you, as a potential customer, were reading Google and saw an automatically generated advert, you might be less inclined to click it. While a personal, hand written message, maybe with a bit more flavour, might go some way to convincing you to click the advert. You can opt out of this service though, but you have to complete a form to do so. By opting to go with a dedicated PPC specialist though you can tailor every aspect of your campaign specifically, rather than just this one aspect.