Our team of highly qualified Leicester PPC experts have been operating in the industry for over 7 years and we have actively helped organisations reduce their cost of sale significantly throughout the course of our campaigns. For people who have been working with the internet, with blogs and with Google for a number of years you will be all too familiar with Google AdWords. This is Google’s own pay per click service that, crucially, is different from some other PPC platforms out there. The main difference here is that with SEO Companies you will likely pay a fee outright for an all inclusive package; pay per click, social media management and maybe even some web development and web design work as well. Google Adwords is slightly different in that you set a budget, let’s say £30, and money is only deducted from it when people click your adverts on Google. It’s a pretty decent system with a whole ton of unique functionalities that webmasters use to get into the knitting grit part of optimising their campaigns. AdWords has been changing though; they have quietly introduced what is called “dynamic structured snippets.” It sounds a little confusing, but it essentially highlights industry specific, structured information about your products and services automatically. Here it is in Google’s own words;
“Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank.”
They don’t cover all bases just yet; but more are coming this year. It essentially operates as an automated advert description writing service. Google says that it will save its clients time but, as you are probably well aware, automatic content isn’t as appealing to humans as Google might like to think it is. If you, as a potential customer, were reading Google and saw an automatically generated advert, you might be less inclined to click it. While a personal, hand written message, maybe with a bit more flavour, might go some way to convincing you to click the advert. You can opt out of this service though, but you have to complete a form to do so. By opting to go with a dedicated PPC specialist though you can tailor every aspect of your campaign specifically, rather than just this one aspect.