Award Winning Data Driven Digital Agency
SEO Moves is a reliable and affordable provider of search engine optimisation services in Peterborough, dedicated to helping small and medium-sized businesses succeed in the competitive world of organic search. With over 13 years of experience in the industry and a team of 10 specialists with decades of collective experience, we are committed to staying ahead of the curve and continuously analysing and dissecting Google's organic algorithm updates. Our services are specifically tailored to all aspects of SEO, and we offer expertise in several key areas:
At SEO Moves, we advocate for a straightforward and uncomplicated approach to SEO, in line with the KISS principle. We recognise that many small business owners may lack the time to delve into the intricacies of Google's organic algorithm. Therefore, our focus is on elucidating the fundamental principle of quality-driven SEO to our clients. Google's algorithm consists of various factors, with our primary emphasis on three key elements: Link Building, Content, and Relevancy. Link building is an off-site process, while Content and Relevancy are on-site factors. These three factors are further segmented into multiple layers, such as User Intent, Tone, Quality, Placement, Structure, and more. By presenting SEO in an easily digestible format, we can effectively communicate the nuances of our strategy to our clients. This approach ensures that our clients comprehend what we are doing and why, fostering a strong and collaborative partnership with them.
The fundamentals of organic algorithms are universally applicable, with only minor adjustments needed for language translations and specific industries such as Health niches. As an SEO Agency, we've supported numerous businesses in Peterborough, elevating their rankings over the last two decades. Our clientele represents diverse sectors, encompassing coffee shops, business consultants, steelworking, cafes, plumbers, electricians, and more.Free SEO Analysis Contact Us
At our Peterborough SEO Agency, our consultants are dedicated to providing top-notch SEO and internet marketing services that improve the bottom-line of small to medium sized businesses. We believe in breaking down the principles of SEO and working together with our clients to help them understand why search engine optimization is crucial in today's fast-paced world.
By dissecting the principles of SEO and collaborating with us, business owners, our clients, can now grasp the underlying reasons for the essential role of using search engine services in today's rapidly evolving world.
When you work with us, we act as your own personal marketing team, going above and beyond to invest in continuous development activities that push the boundaries of what's possible for your business online. Consider us your SEO strategic partner.
Our business model is simple: we only succeed when our clients succeed online. Trust us to help you take your business to the next level with effective SEO and internet marketing services.
In our office, a devoted team of experienced SEO consultants works diligently each day to assist and uplift local businesses in Peterborough through extensive Digital Marketing strategies. Our specialists are dedicated to improving your online visibility and rankings, offering customised solutions that address the distinct requirements of businesses within the local context.
Given that the majority of searches online (over 90%) don't navigate to page 2 of search engines, it is imperative that businesses rank highly.
Utilising a mix of SEO strategies, we target essential 'near me' local searches effectively. This entails both managing Google Reviews to enhance reputation and optimizing Google Business Profiles. Our approach ensures a comprehensive strategy aimed at maximising visibility in searches driven by local intent.
By using advanced AI techniques, we have the capability to locate highly relevant keywords tailored to your business. These are the types of keywords that exhibit significant commercial intent. Our sophisticated approach ensures the pinpointing of keywords crucial for enhancing your business's online presence and driving valuable engagement.
Furthermore analysing your competitors now no longer be a lengthy task - determining the reason why your competitors are ranking above you, no longer need to be a tricky feat, especially with our SEO consultants who have been around since the early days of search engines (1990's!).
Here's just a quick few commonly asked questions and answers that we receive regularly:
Why is SEO important for business?
Answer: Effective information gathering often centres on using search engines. Studies consistently show that over 90% of users don't go beyond page 2 of search results. Hence, ranking high for relevant keywords is crucial for attracting visitors and converting them into leads or sales.
Why is SEO important for small businesses?
Answer:Smaller businesses, lacking the budget of larger players for paid advertising, must adopt a strategic approach to marketing. This often means prioritising natural Google ranking. Being mindful of the budget constraints, these businesses aim to rank higher in search results to enhance visibility.
Why is SEO good?
Answer:SEO, if done incorrectly, can be counterproductive. Making informed decisions, having the right team, and ensuring user-focused design and content are essential. Effective SEO, based on white hat methods, leads to increased website traffic and inquiries over time.
Why use SEO?
Answer:While Paid Search is an option, SEO provides a cost-effective alternative for smaller businesses. Although it takes over six months to see results, the long-term benefits, along with lower costs compared to paid search, make it an attractive choice. A combined approach, integrating both SEO and paid search, is often recommended for a comprehensive Digital Marketing strategy.
Key Results Delivered by SEO Moves
Google Top 5
Year on Year
Hawes Skip Hire ranks number one for 'Skip Hire Oxford', their main target phrase. When we first began the campaign, the average ranking of the most important 17 phrases the client asked us to look at was position 59.
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Position 1 (Google)
Eden Tree Specialists came to us spending close to £2,000 per month on Google AdWords. The quality of leads and enquiries was very questionable and they believed that they were wasting money.
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Moving Costs Calculator started as a brand new domain and client to SEO Moves back in 2017. We built the website from scratch on our Zeus based content management zeus, a PHP / Laravel system.
An overview to some of the SEO Packages available.
Starting from as little as £329.99 P/M for small local businesses looking to make an impact.
£329.99 per month
Small / Medium
£1449.99 per month
Sole Traders and
£649.99 per month
How important is Local SEO?
What is the importance of Local SEO for your Peterborough-based business?
A study by Ahrefs gives us an indication that over 90% (90.63% to be exact) of websites and content get's no traffic from Google. You might find yourself among the 90% of websites that currently do not receive any traffic from Google. The good news is that there exists a relatively straightforward and uncomplicated solution. Join forces with us to become part of the 9.37% that not only receives traffic but also reaps the benefits of succeeding in online organic search. Partnering with us ensures a pathway to actualising success in the realm of digital visibility and search engine results.
The prevalence of content not garnering traffic on Google can be attributed to the failure of these websites to align with the evolving landscape of organic search. Google implements numerous micro-algorithmic adjustments to organic search each year, underscoring the importance for businesses to stay abreast of these updates. It is crucial for websites to adapt to these changes while concurrently delivering high-quality, user-focused content. Remaining responsive to the dynamic nature of search algorithms is paramount for businesses seeking sustained online visibility and success.
Local citations and link building persist in demonstrating a heightened significance within search engine algorithms. The elevated importance assigned to these aspects by webmasters firmly establishes them among the top 10 crucial focus points for enhancing your website's performance. Recognising the amplified value these elements contribute to SEO underscores their pivotal role in shaping and improving the visibility of your website in search engine rankings. Staying attentive to local citations and adopting effective Link Building strategies emerges as a key strategy in fortifying your website's position in the digital landscape.
Utilising local and niche specific directories, through to public relationship management and providing extra useful content for your visitors are just some of the ways to begin building local citations in Peterborough.
A study that was carreid out by Hubspot highlights that 72% of searchers who carry out a local derived search query end up visiting a physical store / shop within an 8 kilometer (4.9 miles) distance of their home.
This underscores the genuine significance of ensuring that your Google Business Profile remains current, precise, and optimised.8KM is wide area and this reaches local towns such as Corby, Wellingborough," Burton Latimer, Finedon, Barton Seagrave and Rothwell.
Over the years, digital marketing agencies have broadened their range of services, asserting their ability to handle a wide array of digital-related challenges.
However, the age-old saying of 'jack of all trades and a master of none' is applicable in this scenario. It is increasingly challenging for small digital agencies to be an 'expert' in the entire digital mix, including SEO.
In the past, a digital agency could manage with the basics of SEO, such as adding keywords. However, in today's landscape, a more refined and technical approach is essential.
Here lies the advantage of employing a White Label SEO reseller, like our services. By doing so, you gain the capability to provide SEO services to your clients, all the while projecting an image of expertise and proficiency.
What do our clients say?
Some of the positive reviews we've received over the years:
We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!
We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.
After many years of worrying and disappointing use of SEO agencies finding SEO Moves has been a whole new experience. Treated as an individual and not just another account, the team at SEO Moves have been continuingly providing an excellent service for over 12 months for us. Month after month of excellent results and account management is why we continue to trust our business with this agency. Highly recommended for SEO services.
SEO Moves are the real deal, I have worked with many SEO Agencies over the years and I can honestly say these guys are on another level. Their reporting is incredible and the team are fantastic to work with, the websites I have been working on with SEO moves have gone from strength to strength in search engine positioning due to the teams efforts. I highly recommend getting in touch with them if you're already on the fence.
SEO Moves came on board with us at the beginning of 2015 when another digital agency failed to deliver any tangible results, a common occurrence we have found with using other SEO agencies in the past. They clearly explained the process behind SEO and Google and introduced us to some new ideas and most importantly have delivered us web sales like we have never seen them before. Our website ranked on page 14 of Google for our main target keyword (cheap perfumes) when we first started, now we’re on the first page competing against the likes of TJ Hughes and Next! We would have no issue in recommending SEO Moves to small business owners who may be at the end of their tether when it comes to SEO / Websites.
SEO Moves Accreditations & Expertise
With decades of collective industry experience, our compact yet seasoned team takes pride in its expertise. Here's a concise overview of our team members and structure:
Jason is our Managing Director and SEO Team Leader. Boasting more than 13 years of SEO expertise, Jason has collaborated with renowned clients like the BBC and BlackRock. His current specialization lies in technical SEO, where he concentrates on enhancing website performance through Google Page Speed optimization and schema implementation, all while maximizing crawl budgets on Google Search Console.
Oliver our Senior SEO Account Manager is armed with 8 years of experience. Oliver assists small businesses in optimizing their Google Rankings through the application of our proven SEO strategies. Over the years, he has successfully secured numerous position 1 Google Rankings for our clients, particularly in competitive niches such as insurance, holidays, and Ecommerce.
Laurelie, our Link Building Expert, has been with us since day one. Laurelie specialises in crafting tailored link-building campaigns that incorporate PR and marketing strategies. She adeptly secures links through strategic content placements with national press outlets.Managed SEO Contact Us
KEY QUESTIONS ABOUT SEO
SEO, or Search Engine Optimisation, is the strategic practice of enhancing a website's visibility and ranking across search engines such as Google, Bing, and Yahoo. The foundation of SEO lies in deciphering and adapting to the intricate algorithms that search engines employ to determine the hierarchical placements of websites within their extensive databases.
These algorithms play a critical role in positioning websites in a manner that precisely aligns with the user's search query, emphasising the importance of delivering relevant results. This significance is underscored by the frequent updates Google implements in its algorithm, illustrating the search engine's ongoing pursuit of the perfect algorithm. The essence of SEO lies in the continuous effort to refine and optimise a website to closely align with the specific search queries of users.
To improve visibility on search engine results pages (SERPs), a range of strategies and tactics are employed, with link building, content improvement, and relevancy serving as the primary pillars of this process. While these top-level categories encapsulate the essence of SEO, there are numerous sub-sections and layers of complexity within each, forming a comprehensive approach to website optimization
For small business owners, the challenge lies in navigating this intricate process, particularly given the limited resources and energy available. Continuous updates, such as Google's patents related to semantically matched content and broad core algorithm changes, add to the complexity. This challenge is precisely why SEO agencies and consultants exist, offering expertise and support to businesses seeking effective navigation through the dynamic landscape of Search Engine Optimisation.
The pricing of SEO services can fluctuate. Typically, SEO agencies employ the following methods to determine the cost of SEO:
This procedure is fundamental, serving as the initial step to determine the appropriate investment in SEO. SEO agencies typically charge between £100 and £10,000 per month, influenced by various factors. For foundational services like basic meta data enhancements, development of localised location page content, and a mix of straightforward link building activities, a standard SEO package often starts at £200-£500 per month. Our Bronze Package, inclusive of these services, is available at £329.99 per month.
In order to attain an SEO service in line with ambitious growth objectives, a more significant investment is required. Our Silver Package, which includes features like keyword research, content creation, and link building, is priced between £600 and £1000 per month. This package is particularly suitable for small to medium-sized businesses seeking to improve their website's visibility on Google.
For larger companies or those operating on an international scale, especially in competitive niches like holidays and insurance, a robust SEO campaign might require a monthly cost of up to £1,200 or more. Our Gold Package caters to such comprehensive campaigns, necessitating continuous monitoring and maintenance for sustained success.
The decision of whether you require SEO is greatly tailored to your specific needs and demands. For instance, if you own a coffee shop and notice a decline in foot traffic, investing time and effort in optimizing your Google Business Profile becomes crucial. This involves initiatives such as introducing special offers, updating business hours, and providing more detailed information about your establishment to enhance your local presence.
The relevance of 'Do I need SEO' is contingent on the business's goals and objectives. Effective SEO brings forth the following advantages:
Strategic utilization of SEO is essential to maximize its effectiveness. While some self-proclaimed 'SEO experts' may guarantee first-page rankings, the reality is that no one can assure such outcomes. The intricacies of search engine algorithms, particularly those of Google and Bing, remain largely unknown.
However, it's worth noting that if you operate a business based in Russia and aim to rank on Yandex, the source code for Yandex's search engine algorithm has been released.
Engaging with an SEO Agency, such as ours, can guide you in the right direction to achieve high rankings on Google for relevant search phrases.
It is crucial for small businesses to steer clear of significant errors in SEO. Previous attempts by some to 'dabble' in SEO have often led to more harm than good. This is particularly noteworthy as organic algorithms historically placed significant emphasis on backlinks. Unfortunately, many webmasters made the mistake of acquiring substantial amounts of spammy links by reaching out to domain brokers.
The key points to avoid with SEO:
Avoiding obsolete, black-hat-centric SEO practices is essential to ensure you remain on the right side of SEO. It's crucial to remember that the process of enhancing your website's ranking doesn't occur overnight. Consistent time, dedication, and prioritizing user-centric content are vital for achieving improved rankings
Small businesses experience significant advantages from increased exposure. Our clients have directly witnessed the benefits, as showcased in our case studies, ranging from the need to hire new teams and employees to manage the additional workload to adjusting prices to meet the demand for a product or service.
According to a recent research study by Clutch, 91% of survey respondents reported an uptick in website traffic after investing in SEO services. Additionally, 80% of those surveyed also witnessed an increase in lead generation (more enquiries) as a result.
However, the advantages of effective SEO for small businesses extend beyond just increasing visitors. Here are some of the benefits:
It can be argued that small businesses derive more significant benefits from local SEO compared to international or corporate-based firms. This is primarily attributed to the distinct approaches in SEO.
Peterborough, Cambridgeshire, UK
Peterborough, situated in the City of Peterborough district in Cambridgeshire, England, is a Cathedral City with a rich history. The area, known as the Soke of Peterborough, had its own county council from 1889 to 1965 and was part of the Huntingdon and Peterborough region from 1965 to 1974. Prior to 1889, it was considered a liberty of Northamptonshire. Located 76 miles (122 km) north of London, Peterborough is positioned on the River Nene, which eventually flows into the North Sea 30 miles (48 km) to the north-east. The local landscape is predominantly flat, with some areas lying below sea level, notably in parts of the Fens to the east and south of Peterborough. Human settlement in the region dates back to before the Bronze Age, evident at archaeological sites like Flag Fen to the east of the current city centre, showcasing signs of Roman occupation. The Anglo-Saxon era witnessed the founding of the monastery, Medeshamstede, later evolving into Peterborough Cathedral. As of 2020, the estimated population of the built-up area subdivision was 179,349. By 2021, the Unitary Authority area recorded a population of 215,671. The town experienced rapid growth in the 19th century with the advent of railways and industrial development, particularly gaining prominence in brick manufacturing. Post-Second World War, industrial employment declined, and expansion was limited until Peterborough earned New Town status in the 1960s. Today, the town's key economic sectors revolve around financial services and distribution.
|76 miles (122 km)
|PE1 - PE8