When we think of SEO practices, we often think of off site SEO as the most important part – building, managing and auditing backlinks is super important, but it continues to become more difficult to do well. On page SEO is becoming more of a hot topic at the moment, especially with Google gradually placing more of an emphasis on semantic search terms (such as longer search phrases involving questions and answers). Old school SEO tactics are not working as well as they used to! What is important to remember is that SEO is not just a case of EITHER on-site or off-site work, but a careful blend of different areas. Here are some of the things you should be concerned about on your site when dealing with SEO.
1. The Sitemap
Of course the sitemap is an important part of your site – it tells Google and other search engines about the site structure and helps them to find fresh content. If you don’t have a sitemap, or aren’t sure what to do with it, you can always get us to help you out! Make sure your sitemap is up to date (anytime you add lots of content to your site you should update the sitemap) and registered in Google’s search console.
A crucial technical aspect is to ensure your site is indexed by Google. There are a number of tools you can use to check, or you can simply type site:”yourwebsiteaddress” to check. Again, if you aren’t sure, or find that your site is not indexed, contact us and we can help!
3. Internal Linking
It is useful for users and search bots for your site to have a logical structure – this makes pages easier to find and internal links can help spread ranking power throughout your pages more efficiently. Check how far you need to click to get to other pages, as a rule it is better to have pages no more than 3 clicks away from the homepage. If you are finding you have pages buried deeper within the site, take a look at getting some links in to those pages to reduce the click depth! Double check also that you haven’t got any broken links (links which do not point to the right web address).
4. HTTPS content
Google began using HTTPS as a ranking indicator a few years ago, and there are lots of sites which have fully migrated onto https. Over 50% of page one Google search results use https. If your site is already on https, you should check that there isn’t any mixed content on your site (pages which use both http and https), otherwise pages may try to load content over a non secure connection. Again, if you have any doubts, get in touch with us here at SEO moves and we can help organise your site.
5. Load Speed Test
Google generally expects pages to load within 2 seconds, and they have actually confirmed that speed is a ranking signal for them. It is super important for the user experience too, as slower pages tend to have higher bounce rates and people simply do not want to wait a long time for pages to load. Check the speed of your site using any of the tools you can find online. If you find that your site is slow to load, it could be down to a whole host of reasons; perhaps you have a lot of high resolution images or video clips which take a while to load, or you have lots of pages with heavy content. It is certainly worth getting your site checked over by a web design team who can help you to speed up your site if you aren’t sure.
These are the main 5 points we would suggest are important for the technical on-site elements of SEO for most websites, however it obviously depends a great deal on the current state of the site. If you are interested in finding out how your site is performing, why not take up our FREE SEO ANALYSIS where our talented SEO team can inspect your site and give you an idea of the sorts of changes you may need to make?