On page SEO can be an incredibly essential aspect not only for generating greater rankings for your company’s website but also for a successful marketing campaign. Many successful marketing campaigns begin on your company’s website and if your website is not correctly optimized for both users and search engines, the chances of success are greatly minimized. Use Search Engine Friendly Page Titles The page titles on your website are one of the most fundamental SEO aspects on your company’s website. Each of your pages should come with its own unique title, which should also include the main keywords for that specific page. For example: You may have written a blog post about a new lemon cake recipe that you have tried. This means you should include ‘Lemon Cake Recipe’ within your post title. This means, if an individual searches for Lemon Cake Recipes in their favourite search engine, your post has a greater chance of showing up in their results due to the inclusion of those relevant keywords. Don’t Forget To Include Meta Descriptions Many individuals tend to forget about including important meta descriptions in each of their pages. These SEO-friendly descriptions are an essential place to include any form of relevant keywords for your content. These descriptions are used within search results when your web page is listed. For Example: A good meta description for your page on lemon cake would include those exact keywords and words which can be related. This means a good meta description for that particular page would be “This simple lemon cake recipe is one of the most delicious, lemon cakes ever made.” What makes this a great meta description is because it’s relatively short, and also contains a number of related keywords.
Understand The Use Of Body Tags (H1, H2, etc.) When you write your website’s articles, it’s important to break up your content into smaller, easier to read sections and paragraphs. These broken up sections can be given specific headings, which is where H1, H2, H3, tags are most commonly used. H1 tags are typically reserved for your main web page title, with smaller headings (just like the ones used throughout this article) being issued H2, H3, and so on. Search engines use these body tags in order to determine what is considered important within your content. Make sure you include keywords within your headings. They are used by many search engine crawlers in order to differentiate your content. Keep An Eye On Your Keyword Density Including keywords that are relevant throughout your content is essential, as it aids search engines to work out what your content is all about. Nevertheless, try to avoid excessively repeating and overusing specific keywords. This may lead to your website being banned from search engines. In order to avoid this, we suggest keeping your keyword density to 2 to 5%. Keep Your URL Structure Simple By providing search engine’s with friendly URLs for each of your web pages is highly recommended. Shorter URLs are known to perform better with search engine results. URLs that contain your targeted keywords, are also perform far greater. The location of your keywords play a major influence when it comes to search results. For example: website.com/keyword will perform better than website.com/654/321/subfolder/keyword. These simple techniques are just a handful of ways that you can use in order to improve your on-page SEO. It certainly pays to spend some extra time implementing these important changes in order to improve your website.