2015 has been an interesting year in the context of the web, in that it has been a breakout year for many small businesses in the UK. With the way of the world at the moment, it’s not surprising to see many people striking off and making their own businesses count and be heard, creating an income for themselves instead of relying on someone else to provide them with one. What this has created, then, has been a wholesale change in the way that the web is working – with more competition than ever in any industry, making the most of SEO in 2015 has taken on a whole new level of importance! The race to the top has started in many local counties and towns, and people are no longer oblivious to the power of information gathering on the web. If someone needs a plumber, a dentist, a massage, a haircut, a new drill – anything that you can think of – then you will find that they will go to the web now instead of asking their friends or next door neighbour. Recommendations with 100 reviews are now more valuable than the sole opinions we could previously get on services and products. With all of this in mind, you need to be the one who gets spotted first – and you need to be at the top of the tree then. Therefore, SEO is so important to any business and, with the current Google rulings, you have one weapon in your arsenal that you must as constantly as you can. That weapon is called content. You might not believe it but people are reading more than ever on the web! On the way to work on their smartphones, before work in their beds and even after work when they just want to chill out and relax. Information consumption on topics as wide and varied as you could possibly imagine are now commonplace across the globe; and by providing enough content to turn the heads of curious people, you can watch your business absolutely explode! With the right combination of content to give out details and facts as well as content that gives out a friendly, detailed little sales pitch in your businesses’ direction you can do three things;
- Create keyword friendly content that is both naturally written and friendly – two cornerstones of any good SEO campaign
- Entice readers with information they never knew before, making them both thankful to you and viewing you as an authority on the subject
- A huge amount of information and advice can be provided to help get those ideas rolling in the minds of readers, enticing them to buy or make a call and hire your services
This makes it easier to actually sell your business, simply by being helpful. Now that SEO is no longer the keyword infested, spamming and easily abused problem it once was its now easier than ever to transform your business and get to the top of the tree using helpful SEO.