In short, yes. Though content, as great as it can be for teaching and gaining knowledge from others, needs to be implemented in a manner of which Google believes to be relevant and unique. We carry out Latent Semantic Indexing analysis, which determines keywords that are relevant and related to a specific topic, or so, in Google’s eyes. For example, if you take ‘Leicester SEO Agency’ as a topic, you’d be making good progress if you included sub-permutations such as ‘Digital Marketing Agency Leicester’ or ‘Search Engine Optimisation Leicester’ as two examples within your content to improve Google’s belief of how relevant you are to the main search phrase.
Keyword density is another metric which you may have heard of. Keyword stuffing! These are outdated and useless SEO tactics. Content flows naturally and density really isn’t a metric you should be focusing on, but instead, quality content that answers and provides a solution to a queries search. For example, do you find yourself not writing about how much your service costs? You’re actively going against what Google are trying to devote to each and every search on their algorithm. Sure, in some industries it’s difficult to come up with a price instantaneously but you can at-least provide examples. This quite nicely goes onto how much does SEO cost?