• Laravel SEO Guide for Small Business

  • Laravel-SEO

    Understanding Laravel SEO for Small Businesses

    In the digital age, having a sturdy SEO strategy is crucial, especially for small businesses striving to make their mark. When it comes to SEO, Laravel, a popular open-source PHP framework, stands tall, but might be a bit trickier than your regular CMS platforms like WordPress or Drupal.

    In Laravel SEO, you have to craft your own path to optimize off-page SEO, site speed, local SEO, and other elements. But hey, with a proper guide (like this one), these custom-made adjustments can amp up your website's SEO, attracting more organic traffic and boosting your search engine rankings. It's all about reaching your targeted audience more effectively.

    This guide presents a fresh and comprehensible low-down on Laravel SEO, with tips and techniques to bolster your business's online presence. It feeds you with what you need to know and do, whether you're a Laravel developer, or a small business owner looking to step up your online game. So let's dive into Laravel SEO, and see how it can work wonders for your business.

    Posted On: 06/09/23

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    Why Your Small Business Needs Laravel SEO?

    You wake up one morning with a realization: your Laravel system, painstakingly constructed by your development agency, could be doing more for your small business. It could be driving organic traffic to your site, catching the attention of search engines, essentially creating a buzz without the hefty ad spends. But how does this all tie in with SEO and Laravel? Let’s break it down.

    For starters, SEO isn't just about adding keywords or link building anymore. Google, along with other search engines, has now sophisticated AI technologies to understand and rank websites based on metrics like site speed, user experience, and accessibility. Dynamic features that Laravel offers, such as easy routing setup, ORM, and template engine make Laravel stand out in providing these metrics, thus, boosting your website's SEO performance.

    What does it mean for your small business? Higher visibility and organic traffic, leading to more potential business prospects. So, think about this - while your competitors are shelling out big for their ads, your small business gets noticed by organically climbing up the search engine rankings, all thanks to a well-optimized Laravel system.

    So while Laravel might seem like just another PHP framework, when harnessed to its full potential, it could be the driving force behind your small business, and your new SEO best friend.

    Commands Basics: Talking Laravel with Your Developers

    Given that most small business owners aren't Laravel Developers - of course, excluding the ones that are! - it's important to understand how to 'talk the talk' when it comes to Laravel SEO. No need to worry, you won't need to code, but knowing the basics can go a long way in facilitating conversations with your development team.

    Okay, so let's start with a few terms that you might come across often.

    Route Caching

    Route caching in Laravel is all about enhancing your application's speed. Now, why does speed matter? Well, data from Google’s ‘Speed Update’ indicates that slower load times lead to higher bounce rates. Studies show that as page load time goes from one second to ten seconds, the likelihood of a mobile visitor bouncing increases by a whopping 123%. Speed is not just about user experience anymore, it has become a significant SEO factor. The faster your website loads, the better it is for your search rankings.

    In Laravel, the command php artisan route:cache is used to create a route cache file for faster route registration, accelerating the overall application speed, thereby contributing to SEO.

    ORM (Object-Relational Mapping)

    ORM, on the other hand, allows developers to interact with databases in an effective manner. It makes data retrieval for your website more efficient, reducing wait times for end-users - a major plus for usability and SEO. Google’s algorithm evaluates the efficiency of your site’s interaction with databases, making ORM a strategic area for the Laravel system. This is highly useful for the likes of international SEO driven websites, which have to utilise different databases to srever different languages.

    Despite the nitty-gritty details, the focus remains the same: communicate these pivotal aspects to your developer effectively. Using these key Laravel terms and specifics correctly signals your developer to fine-tune these areas for optimal speed and navigation, benefiting your site’s SEO standing in return.

    Blade Templating

    As a small business owner, you want a speedy, efficient website that enhances your visitor's experience. This is where Blade Templating for Laravel comes into play. It's not just about clean, readable code - it's about optimising the overall website performance, providing a better user-experience that ultimately contributes to SEO.

    Blade is incredibly lightweight and, unlike other heavy templating engines, it doesn't restrict developers from using plain PHP code. This means less hassle in coding and more flexibility - resulting in quicker development times which can translate to reduced costs. Moreover, with Blade's neat syntax, changes and updates by your Laravel developers can be more efficient and less prone to errors. It's like being able to navigate a well-organized storeroom compared to a chaotic one. Now, who wouldn't like that! Couple this with a well tuned managed SEO campaign, you'd be well on your way to achieving greater rankings.

    So, using Blade Templating means your Laravel developers can get the job done quicker and with fewer headaches. And who doesn't like saving time and avoiding complications, right? It also means your website can run more smoothly, making it easier for your customers to navigate. In the end, it's not just developers speaking in code; it's about making things better for your business on the web. Now, that's a win-win situation if you ask me!


    Despite the musical name, it’s not creating symphonies, but it plays a key role in managing PHP dependencies. Think of these dependencies like the building blocks that help your website run smoothly.

    For Laravel developers, Composer is like their toolbox that carries all the Laravel packages they might need. These packages can be various features or functions that can help your website perform better and improve its overall efficiency.

    As a small business owner, this matters. Better performance means happier customers, who don’t have to wait long for your website to load or navigate through complicated processes. In other words, Composer can assist developers to shape your website into a user-friendly destination, making staying and shopping a pleasant experience for your customers. And, happy customers are more likely to come back for more, and even recommend your business to others.

    Here's some common Laravel Packages that are directly related to SEO:

    • Laravel SEO: This package helps with managing the meta-tags, open graph, and twitter cards on your Laravel application.
    • Laravel Sitemap: Used to dynamically generate sitemaps, which can improve the SEO visibility of a site.
    • Laravel Page Speed: A middleware to automatically increase your site's performance by reducing HTML coding, essential for improving SEO rankings.
    • Laravel URL Signer: This one is for creating and validating signed URLs, ensuring search engines always link to valid URLs.
    • Laravel Analytics: A tool to closely monitor your traffic and user behaviour, providing insights to drive your SEO strategies.


    No, we aren't talking about hand-crafted goods here. Artisan is Laravel’s command-line interface providing useful commands for developers. When you ask your team about using Artisan, you're asking them to reduce repetitive tasks and focus more on complex activities that can (you guessed it!) improve site performance.


    Advanced Laravel SEO Techniques

    SEO agencies typically use several pricing models. These include hourly rates, monthly retainers, and project-based pricing.

    Manageable URLs

    Having clean and straightforward URLs not only makes it easier for users but also for search engines to index your page [source]. For instance, "www.yourwebsite.com/organic-apples" is better than "www.yourwebsite.com/id?345/apples/cat5/sub622". An easy-to-read URL could increase your click-through rate by 45%, like seen in this Moz study.

    On-page Optimization:

    Adding relevant titles and meta descriptions can significantly improve your site's visibility [source]. But overstuffing keywords might lead to penalties. Check out this IgniteVisibility case study where strategic meta descriptions increased click-throughs by 36%.

    Laravel Sitemaps

    Simply put, a Laravel sitemap is a list of pages on your website that you want search engines to know about. This doesn't mean every single page needs to be included. For a small business, important product pages, your homepage, contact page, and key blog posts could be grouped in the sitemap. However, often overlooked pages like Terms & Conditions and Privacy Policy need not be a part of your sitemap.

    Laravel Scout

    Laravel Scout makes your on-site search function smooth, improving user experience, a big plus for your SEO. While you might have many pages, not all need to be discoverable in the search. For instance, a blog post about an event you held three years ago isn't as relevant as your newest product release.

    Speed Optimization

    Faster loading time would mean more brownie points from search engines and users alike. With Laravel's lightweight templates, this becomes achievable. Remember, your focus should still be on offering rich, valuable content to your users, like detailed product descriptions and quality images, even while ensuring these elements don't slow your website down.

    Backing up the emphasis on speed optimization, a Google study shows that as page load time goes from one to ten seconds, the probability of the user leaving the site increases by 123%. That's huge, right?

    Implementing these strategies with Laravel can significantly streamline your small business's digital footprint, making it more appealing to both potential customers and search engine algorithms.

    Decoding Laravel SEO Elements

    Let's dive a bit deeper into the world of Laravel SEO and look at three key elements: Schema Markup, Meta Tags, and Descriptions. If you're a small business owner, you're probably wondering how these can impact your online presence. Well, let's break it down:

    Schema Markup

    Imagine you owned a restaurant and you could tell Google directly about your opening times, the exact location, and even some special deals. Sounds ideal, right? This is exactly what a Schema Markup does. It’s a type of structured data that helps search engines better understand what your content is about. When implemented correctly, it can enhance your visibility in search engines and can even help you feature in rich snippets, giving you an edge over competitors. However, stuffing unnecessary or incorrect information can lead to penalties, so it's crucial to use it wisely. For instance, including a LocalBusiness schema for your restaurant with all the accurate attributes is a win, but inaccurately using an Event schema to feature in the 'Upcoming events' section could harm more than help.

    Meta Tags

    Meta Tags refer to information inserted into the head area of your web pages. It's largely invisible to visitors but highly valuable for search engines. Modern search engines have been using Meta Tags as a ranking factor since the late 90s and they still matter today! It can be tempting to fill the keywords meta tag with every keyword under the sun, but Google announced way back in 2009 that it ignores the keywords tag due to previous abuse. Instead, focus on the title and description tags. The title tag serves as the headline for your page in the search results and should accurately and specifically represent the page's content. As for the description tag, while it doesn't contribute directly to rankings, it's essential for user experience. It gives a brief summary of the page and can entice users to click through from the search results. Just make sure to avoid duplicate or 'one-size-fits-all' descriptions - uniqueness and relevance are key.

    Meta Descriptions

    As mentioned, the description meta tag is less about pleasing the search engines and more about enticing users to click on your listing. It should offer a concise preview of your content, kind of like a movie trailer. But remember, overstuffing your descriptions with keywords isn't fooling anyone, least of all Google! Instead, write a clear description that makes sense to the reader.

    So, as a small business owner, understanding and implementing these elements correctly can give you a significant advantage. Think of it as like making sure your shop's sign is clear, appealing, and visible from the street, convincing passers-by to step in and see what you offer. Keep these terms in your discussions with your development agency, and watch your online presence soar.

    Partnering with Your Developer

    Right on, let's dive into how you, as a small business owner, can team up with your developer or agency to make the most of Laravel for SEO.

    Huddle together for brainstorming

    The more you and your developer understand each other's perspective, the better you can collaborate on your SEO game plan. Make sure to communicate your business goals, target audience, and any specific challenges you're facing. This will help your developer create a more effective Laravel SEO strategy for your business.

    For example, if you're a local retailer aiming to attract more shoppers to your physical store, you might focus on local SEO. Sharing this info with your developer helps them prioritize tasks like optimizing your Google My Business listing or adding local keywords to your meta tags such as your meta title or meta description, remembering not to work on meta keywords!

    Translating SEO principles into tech:

    Let's consider title tags on your website pages. Search engines like Google have always given high importance to title tags as it's usually the first thing scanned when crawling a page. In Laravel, title tags can be dynamically generated using variables from your database, allowing each page to have unique titles that are keyword specific.

    For instance, allowing Laravel to dynamically add product names or services into your title tags results in a more efficient and personal search display. BUT, over stuffing with keywords doesn't go well with search engines. A correct code will ensure the tag is relevant whilst remaining under the optimal 60 characters length, a threshold, breaching which could affect page rankings.

    Continuous learning and adjustments

    SEO is not a one-and-done task, and with Laravel, you have the flexibility to tweak and optimize over time. Regular check-ins with your developer to go over analytics data can provide valuable insights into what's working and what can be improved. You may find that certain keywords are attracting more traffic, or that users are bouncing from some pages more quickly than others.

    The SEO Moves Advantage

    At SEO Moves, we understand the intricacies of Laravel and SEO, and how the two can work together to boost visibility for small businesses. Our team of skilled developers are adept at crafting Laravel SEO strategies tailored to each client's specific needs and objectives.

    With our deep understanding of how search engines work, we can ensure the basics like clean URLs and speedy site performance. At the same time, our flair for Laravel allows us to go above and beyond, implementing strategies like dynamic content and full-text search through Laravel Scout.

    Working with a dedicated Laravel SEO agency like SEO Moves can take a huge weight off a small business owner's shoulders. Let us do the heavy lifting while you reap the benefits of improved online visibility, increased organic traffic, and a truly tailored SEO strategy for your Laravel site.

    Remember, SEO is a marathon, not a sprint. Partnering with your developer for SEO success involves ongoing effort and communication, but the potential rewards in terms of traffic, visibility and customer engagement make it worth the investment.



    Jason Burns is the Head of SEO at SEO Moves, a leading digital marketing agency servicing clients in the UK. With over 14 years of experience in the SEO industry, Jason has helped numerous small to medium sized businesses improve their online visibility and achieve significant growth under the digital practice of SEO. He holds a 1st Class Honours Bachelor's degree in Business & Marketing and is a certified Google Partner, demonstrating his expertise in search engine optimisation and the very best digital marketing practices.

    Jason is a frequent speaker at conferences and has been featured as an SEO expert in several online publications. He is committed to staying up-to-date with the latest trends and algorithm updates, ensuring that SEO Moves provides cutting-edge strategies and techniques to help clients achieve their online marketing goals. Jason's dedication to delivering exceptional results and providing top-notch customer service has earned him a reputation as a trusted and authoritative figure in the SEO community.

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