Mastering Pay Per Click takes years of dedicated experience and time to fully understand the systems algorithms. Business owners and managing directors simply do not have this type of time to invest in one aspect of the sales process. The amount of information, both factually true and misleading continues to grow across the world wide web and unfortunately for the industry we operate in today, there are so called ‘PPC Managers’ branding themselves experts. Whilst there are some excellent consultants and recommended businesses that SEO Moves could point at, there are some, who unfortunately are only beginning to scratch the real surface of what is required to become a PPC Manager. This has become quite a serious issue as many so called ‘experts’ pick up a book, study it for a few weeks and their belief of being an expert has now been passed. Don’t fall into this typical trap. Understand these vital key questions before signing the paperwork;
- How long has the business been operating for?
- Are they providing good value for money?
- Are they Google certified (AdWords Qualifed?)
- How much are they looking after in AdWords spend per month?
Generally if all of the above questions come back as being ‘fairly decent’, then you may be ok. However, the ultimate recommendation is to ask for a reference from one of their clients to truly understand how working with that particular agency really pans out. For Example: The agency is put under pressure by the client as the business has seen a large rise in the cost per sale. Does the agency begin to target ‘branded’ keywords in hope for reducing conversion? >> This is a typical trick many agencies will use and something that you should be made aware of. Of course, if anyone were to target a campaign with your brand name then most likely they are going to convert! But what about keywords that are part of other peoples brand names? All in all, if you are unsure, we’d be more than happy to offer a free consultation for any potential client.