Still not convinced by the role of Social media in your business marketing campaign? Time to think again! Here are some interesting facts which may sway your opinion on this sometimes underestimated marketing tool.
- Social media is not just for teenagers! Did you know that the fastest growing demographic on twitter and Facebook are the 55-65 year olds? This certainly shows how useful social media could be if this age range is within your target audience.
- Up your mobile game – since 2012, more than 189 million of Facebook users are ‘mobile only’, meaning that they access their social media account directly through their mobile device. This is important to know, as you must ensure your company website is equally compatible on mobile devices and desktop computers – think of how many potential customers may not have had adequate access to your site if it isn’t mobile optimised! Think about the way your site will look on a smaller screen and make it as visually effective as possible for those who choose to browse on their phones and tablets.
- Social media is the no.1 thing we do while online. Over the last few years, using social media is now the most common reason for logging onto your web browser (and it’s not all about cat videos and memes)! Just think of all those potential new customers or clients who could be waiting to fall upon your business!
These three reasons alone should hopefully be enough to persuade you that an effective social media campaign could really give your business a kick-start, especially since this is an area which continues to grow and expand day by day. Why not contact SEO Moves for more details on how to effectively use this technique in your business plan?