Every so often, Google updates it’s search algorithms. There are a number of well known algorithms they use: Panda, Penguin and Hummingbird to name a few. Over the last couple of weeks, Google has released a fresh update to it’s Penguin algorithm. This is important to know and understand these in SEO terms, as lots of businesses have had ranking results change through these updates.
What is Google Penguin?
Google released Penguin back in early 2012 (allegedly named after Batman’s arch nemesis: the Penguin). Penguin places a great emphasis on the quality of a sites links, and to reduce all types of spam for backlinks and keywords. Many blackhat SEO techniques revolve around the exact things penguin sets out to eliminate! These include:
How do I avoid being penalised under the Penguin Algorithm?
- buying links
- building unnatural links
- guest posting on unrelated blogs
- keyword stuffing
- over-optimisation of anchor text
In order to recover from any Penguin related issues, it is important to sort out a few things on your site. Namely:
- Get rid of any poor quality or spammy backlinks
- Gain high quality backlinks
- Stop keyword stuffing
- Use natural keyword placement
- Use anchor text naturally
If you aren’t sure whether your site fulfills the acceptable requirements for Penguin or you want more information on penalty recovery services, why not speak to one of the SEO team today, who can take a look at your website and advise you on how to make the necessary improvements? We are always happy to advise on best practice for SEO!