Google Shopping Receives A Much Needed Revamp

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Google Shopping Receives A Much Needed Revamp

Whilst being the pre-eminent King of the Hill with regard to search engines, Google still has those minor missing ingredients that could help to round the whole thing off and make it come together perfectly. Google’s famous Shopping feature has been a regular haunt for web users for many years, but the problem is that everyone who is advertising in there just kind of blends together, right? Well, some recent changes have taken place with regard to how advertisers work together with Google Shopping so that they can stand out from one another a little bit more. For anyone who is trying to optimize their success from Google Shopping, here are some ideas to help you move further up the ladder and get yourself some extra sales, hits and conversions in the future. Just throwing more money at the advertisement isn’t always going to be the answer; you usually need to consider the product itself and the market that it’s in if you want to just use the money solution to get more hits and sales. Even so, it’s hard for specific queries to deliver more hits if you just throw the cash at it – you will likely only see growth and results from the more generic results. Likewise, throwing more money at the problem increases your costs per click and this will obviously hurt your profits in some dimension. Whilst some markets will explode with a bit of extra finance to shoot you up the rankings, others simply don’t grow enough to make the increased costs worth the effort. The priorities that you set for your campaigns are vital – if you get something that actually fits the bill and is working for you don’t be too quick to change the priorities. Having the right priority set will have a nice effect on ensuring that you don’t rock the boat as changing this can have a detrimental effect on yourself. Google Shopping has to be managed through search queries and you have to understand how to get these to work in your favor – make sure that your priorities are built around making sure it’s going to be people who are looking for exactly what you offer. Make your products more specific and remove the generic tags as, whilst you might get slightly less traffic, conversions will grow thanks to being associated with these kinds of products. Get more exposure and more conversions imply by using more specific terms. They’ll be searched for regularly but have less competition than the generic terms that everyone wants to get a hold of. Also, be aware that altering the product description constantly won’t be as effective as it could be in other avenues. If you are seeing success from the description doesn’t try and change it for more success as it can be very hard to make the description sell it for you in this case. Categories that you are listed in is quite important, but being as vague as possible isn’t quite the kiss of death that some will make it out to be for you. Instead, you’ll find that life is much easier if you can just simply stick to simplistic changes and make sure you have a nice and simple list of categories chosen.
About the Author

SEO Moves are a specialist search engine optimisation agency based in Leicestershire. Our team of specialists are well versed in all elements of web marketing, such as website design, web development, social media, pay per click and many more.

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