As Google has tightened its grip on the search engine markets, it’s always found new ways to innovate and make its search engine the de facto choice for the majority. Their latest addition has been a creation of the much-needed “buy button” that has always been lacking from Google. Running under the moniker Purchases on Google, this new “button” will be appearing on specific smartphones and, at the moment, is only included within some very specific businesses and retailers across the search engine. When you click on the button, you will be re-directed to a fresh payment cart page that allows you to make the purchase using various payment methods and then put through Google instead of the vendor themselves. Then, once verified, Google pass on the information to the vendor. This change, then, hasn’t quite been the earthquake that many were expecting it to be – it’s still early days for PoG, though, and this could really improve in the near future.