GDPR: What You Need to Know for Your Website

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GDPR: What You Need to Know for Your Website

Unless you have been living under a rock for the past few months, you will have heard the phrase GDPR bandied about around the business world. Many of us are still a bit confused about what the GDPR is, and how it will affect our business life. Here, we hope to clear up a few things about the impact of GDPR and how we can help you sort your website out to be GDPR compliant.

What is the GDPR?
GDPR stands for General Data Protection Regulations. These are a new set of rules laid down by the EU to give people more control over their data and privacy. Everyone within the European Union and the European Economic Area are covered by the new rules. It also affects the export of personal data outside of the EU and EEA. The key information to know is that these new rules come into force from 25th May 2018 (yes, that is tomorrow!)
From the launch date, all businesses must be a lot more careful about what data they collect from people, how long they store the data, and what they plan to use the data for. For many businesses, the whole GDPR issue is a bit of a rabbit hole to fall down, with so many implications it can be tricky to know how to become compliant.

What data is covered?
The GDPR mainly deals with what is known as “personal data”. This is basically any data which can relate to an identifiable person. This personal data is any information about a person which could cause them to be identified from that data – the definition of this is deliberately very broad! It covers any information which relates to an identifiable person. Some real life examples could be:
  • full name
  • address
  • physical characteristics
  • occupation
  • date of birth
  • gender

You get the idea.

How can I make my website GDPR compliant?
One of the first things to do is make sure you have a privacy policy viewable on your site. This policy should show your users exactly what data is stored, how long it is stored for and how you plan to use the data. Many businesses collect information about their users through the use of cookies, little bits of data your website collects about the user to remember them and see how they use the website. Your privacy policy should include information about which cookies are stored.

Another thing you need to bear in mind for your website is that for each new user on the site, you must have the option for users to opt in or out of having their data stored. This is usually in the form of a tick box somewhere when the user first accesses the site. It is important to have a list of who has opted in or out of having their data stored, just in case your business goes through a GDPR audit.

If you are completely unsure where to even begin, it is a great idea to speak to someone like SEO Moves to help you get your website more compliant. It is highly unlikely that any smaller business will ever be 100% compliant with the new regulations, simply because they are so vague and open-ended! The best thing you can do is get to a point where you are as compliant as you can be, with proof that you have taken steps to address compliancy. Speak to the team here at SEO Moves for more information or assistance with getting your site to be compliant with the new GDPR rules. You can contact us through our website, on the live chat, by phone on 01933 594002 or email hello@seomoves.co.uk
About the Author

SEO Moves are a specialist search engine optimisation agency based in Leicestershire. Our team of specialists are well versed in all elements of web marketing, such as website design, web development, social media, pay per click and many more.

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