As business owners, we are a competitive lot. We always want to have the lowest prices, the best selection and the biggest holiday displays in our store windows; it’s what we do and we love it. The thrill of competition and beating our competitors within our market niches is what we live for. However, competing online is a whole new world compared with competing against other, similar, companies in your city or region. How so?
When you put your business online, you are competing against thousands of similar business who all sell the same items or offer the same service. How do we compete then when we can’t even see our competition face to face? Differentiation, that’s how.
Competing against thousands of other companies online is just part of being a business owner now days and now more than ever, we have to begin to differentiate ourselves from the rest of the crowd. Maybe you sell the best product, but do you have the best selection? Maybe your customer service can be likened to a trip to Disneyland, but does that mean you have the lowest prices?
Every business online strives to offer the lowest price, the best product, the largest selection and so on. What they need to do is differentiate their business from the rest by offering something that no one else does. Get the customer to come to your site over your competitors’ because you have something to offer that they don’t.
Maybe you sell pet food; a lot of businesses online sell pet food. Why should the customer buy your pet food? Maybe your pet food is organic; now we’re talking. Maybe you offer pet food subscriptions so the customer doesn’t have to think about reordering, a new supply is delivered weekly. You’re getting close. Maybe your business offers organic pet food, delivered weekly in an eco-friendly, edible package so there is no waste and no cleanup. Now, you are different and you have cornered the market on pet food by offering something that your competitors do not.
By being different and offering your customers something special that your closest competitors do not, you will be setting your online business up for success. What can you do differently in your niche today?
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