As business owners, we are a competitive lot. We always want to have the lowest prices, the best selection and the biggest holiday displays in our store windows; it’s what we do and we love it. The thrill of competition and beating our competitors within our market niches is what we live for. However, competing online is a whole new world compared with competing against other, similar, companies in your city or region. How so?
When you put your business online, you are competing against thousands of similar business who all sell the same items or offer the same service. How do we compete then when we can’t even see our competition face to face? Differentiation, that’s how.
Competing against thousands of other companies online is just part of being a business owner now days and now more than ever, we have to begin to differentiate ourselves from the rest of the crowd. Maybe you sell the best product, but do you have the best selection? Maybe your customer service can be likened to a trip to Disneyland, but does that mean you have the lowest prices?