Yes, it’s another New Year, and yet another post talking about the best ways to conquer Google and SEO tactics to make your website explode online. Just kidding! Enough of the meaningless posts. Here we have some actually useful tips for getting your website into good shape content wise for you to carry throughout the year.As you probably know, Google has been doing all sorts of mad adjustments, tests and changes to the search algorithm since the middle of last year. With these changes, SEO agencies, web developers and content writers have been scratching their heads trying to figure out exactly how to make the necessary improvements to their sites. One of the most important aspects which has come out of last year is that the content of your pages is still super important!
Hitting the right target
Before you even begin composing your new pages, it is so important to think about the audience who you are looking to attract. You should be writing with specific target keywords in mind. You can figure out your target keywords by thinking of the following statements:
- WHO: who your audience is
- WHAT: what information they are looking for
- WHY: Why are they looking for this information
- WHICH: which keywords they will be using to find this information
All of these points seem like a lot of thinking, however it helps if you break it down into smaller steps. You can begin with audience research for instance. Ask your audience what they are looking for any how they prefer to find it! Market research is often undervalued and underused in the fast paced modern world. Next up, keyword and topic research will be useful. Find those relevant and highly profitable keywords which relate to your services or products, and match with your audience intent.
SEO content which quickly moves to the top of the search engine results page is often easily readable. This means that the target audience sees the page, clicks on it and every part of the page makes them want to stay and read! Search engines love it when people stay on your page and actively read it because it demonstrates to search engines that your page is highly relevant. The technical name for this is the “dwell time” – the time which passes from the point a user clicks on your page to when they return to the results page.You can make your pages far more readable by using four key areas of writing:
Time to go deeper…
- Clarity – keep to your point, using shorter sentences where possible. Break up any large chunks of text with gaps and/or relevant images
- Organisation – organise your work into sensible groups. This allows you to flow better through your topic, without going off on a tangent.
- Logic – does the way you have laid out the page make sense? Is there a clear flow of the page directing consumers to their answer or solution?
- Simplicity – it is often the more simple pages which have the best readability!
Deeper content is likely to become a bit of a trend for the coming year. Many agencies are realising that the depth of content is noticed by search engines. It is important to show that you are knowegable about a topic to rank well for the related keywords.One of the ways to focus on deeper content is to write longer articles or blogs. Aim for more than 2,000 words if you can! Exploring topics from more than one angle can be a good way to achieve this. This shows that you have a full understanding of a topic.