Common Mistakes In Google AdWords
Many organisations throughout the UK are currently not achieving ‘best bang’ for their buck when it comes to advertising online. There tends to be a trend of the types of mistakes that some organisations make whilst using Pay Per Click as an avenue to generate more business. We have listed below some of the most popular offenders; 1. Leaving your Pay Per Click Alone: Many clients had their AdWords (normally setup by a Google salesperson) 2-3 years ago and haven’t touched it since. It may have generated some success but essentially you may not even understand how to edit it or even turn it off! This can be deadly, especially if you operate in markets that benefit from trend changes such as the fashion industry. 2. Not updating your websites content: Back in 2005, content in terms of search engines wasn’t really considered as being a primary rating measure. Back then, you could keyword stuff until the cows come home and if you had 1 more meta keyword than your competitor, then you’d generally rank higher than them. Gone are those days. Focusing on quality and unique content should be a core focus throughout the entire web marketing strategy, not just for organic SEO. The reason why is Google’s AdWords itself has a ranking system and one of those metrics is quality score. Generally, the higher the quality the score, the higher your ad. If you’re quality score is around 6/10 then you aren’t achieving good value for money and could do with some help. The above are just a few examples that we see many small to medium sized businesses accidentally fall into. If this is occuring with your AdWords campaign then it might be time to have our Leicester pay per click consultant take a look.