Case Study
Strategic and Technical Factors:
The below information and content breaks down in detail the various SEO techniques and strategies we have used on Rooflights & Skylights.
Custom Ecommerce System
To drive Rooflights & Skylights' success, we built a custom-made Ecommerce system that enhanced their online store capabilities. This multi-channel system automatically lists products on eBay and Amazon, expanding their market reach. The system also features a fully customised basket to maximise conversions and automation to reduce admin time. This streamlined online store contributed significantly to their impressive revenue growth.
Google Page Speed Optimization
A crucial aspect of our SEO strategy for Rooflights & Skylights involved achieving exceptional Google Page Speed scores—90+ for all scores. To do this, we optimized images, leveraged browser caching, minified resources, and implemented additional best practices to improve load times. Faster loading times not only offer a better user experience but can also lead to improved search engine rankings.
Targeted Keyword Strategy
Ranking #1 organically for "Rooflights" was no small feat. It required thorough keyword research to identify high-traffic and low-competition search terms that were relevant to their products and services. We then strategically incorporated these keywords into the website content, such as product pages, blog posts, and meta information, resulting in higher search engine rankings.
Increased Visitor Traffic and Revenue
Using our comprehensive SEO methodologies, we increased website visitors to Rooflights & Skylights by an impressive 280%, nearing 10,000 per month. This directly impacted their revenue, with a 360% increase month on month, thanks to their improved online visibility, strategic keyword targeting, and the custom Ecommerce system.
Conclusion
SEO Moves' holistic and data-driven approach has played a significant role in the exceptional results Rooflights & Skylights has experienced. Our targeted SEO strategies, including a custom Ecommerce system, Google Page Speed optimization, and a carefully planned keyword strategy, have contributed to their remarkable online growth. These efforts have directly led to the following:
- A 360% increase in revenue month on month.
- An increase in website visitors by 280%, now close to 10,000 per month.
- Achieving the #1 organic ranking for 'Rooflights.'
- Streamlining operations with an automated Ecommerce system.
- A customised basket system to improve conversion rates.
As a top-to-bottom SEO agency, SEO Moves takes pride in delivering tangible, transformative results for our clients. We are honored to have been a driving force in Rooflights & Skylights' success and look forward to supporting them in their ongoing growth in the market.
Case Studies
