Case Study - Rooflights & Skylights

Case Study

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Service: SEO Services

Client: Rooflights & Skylights

Industry: Rooflights & Skylights

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Rooflights & Skylights

SEO Moves is excited to showcase our transformative work with Rooflights & Skylights, a leading rooflight and skylight provider in the UK. Our collaboration has led to spectacular results, including a 360% increase in revenue month on month and a 280% increase in website visitors, now close to 10,000 per month. Rooflights & Skylights ranks #1 organically for the keyword 'Rooflights,' and their custom Ecommerce system has dramatically improved efficiency. In this case study, we delve into the innovative SEO methodologies we've employed to unlock Rooflights & Skylights' full potential.

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Case Study

Strategic and Technical Factors:

The below information and content breaks down in detail the various SEO techniques and strategies we have used on Rooflights & Skylights.

Custom Ecommerce System

To drive Rooflights & Skylights' success, we built a custom-made Ecommerce system that enhanced their online store capabilities. This multi-channel system automatically lists products on eBay and Amazon, expanding their market reach. The system also features a fully customised basket to maximise conversions and automation to reduce admin time. This streamlined online store contributed significantly to their impressive revenue growth.

Google Page Speed Optimization

A crucial aspect of our SEO strategy for Rooflights & Skylights involved achieving exceptional Google Page Speed scores—90+ for all scores. To do this, we optimized images, leveraged browser caching, minified resources, and implemented additional best practices to improve load times. Faster loading times not only offer a better user experience but can also lead to improved search engine rankings.

Targeted Keyword Strategy

Ranking #1 organically for "Rooflights" was no small feat. It required thorough keyword research to identify high-traffic and low-competition search terms that were relevant to their products and services. We then strategically incorporated these keywords into the website content, such as product pages, blog posts, and meta information, resulting in higher search engine rankings.

Increased Visitor Traffic and Revenue

Using our comprehensive SEO methodologies, we increased website visitors to Rooflights & Skylights by an impressive 280%, nearing 10,000 per month. This directly impacted their revenue, with a 360% increase month on month, thanks to their improved online visibility, strategic keyword targeting, and the custom Ecommerce system.


SEO Moves' holistic and data-driven approach has played a significant role in the exceptional results Rooflights & Skylights has experienced. Our targeted SEO strategies, including a custom Ecommerce system, Google Page Speed optimization, and a carefully planned keyword strategy, have contributed to their remarkable online growth. These efforts have directly led to the following:

  • A 360% increase in revenue month on month.
  • An increase in website visitors by 280%, now close to 10,000 per month.
  • Achieving the #1 organic ranking for 'Rooflights.'
  • Streamlining operations with an automated Ecommerce system.
  • A customised basket system to improve conversion rates.

As a top-to-bottom SEO agency, SEO Moves takes pride in delivering tangible, transformative results for our clients. We are honored to have been a driving force in Rooflights & Skylights' success and look forward to supporting them in their ongoing growth in the market.

Case Studies

SEO Statistics

Rooflights & Skylights

Rooflights & Skylights is a leading provider of high-quality rooflights and skylights in the UK. With a dedication to customer satisfaction and superior products, they offer a wide range of solutions, from bespoke designs to energy-efficient options.

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Visitor Increase

Summary of Results

Our collaboration with Rooflights & Skylights has led to tremendous growth, including a 360% increase in revenue month on month and a 280% rise in website visitors, now close to 10,000 per month. Rooflights & Skylights ranks #1 organically for the keyword 'Rooflights,' and their custom Ecommerce system has significantly improved efficiency.


Google Page Speed


Revenue Increase




What do our clients say?

Customer Reviews

Some of the positive reviews we've received over the years:


ABC Service

Had a wonderful initial experience with this company. I have only taken out the preliminary insights and keyword research which is a complimentary service (available on their website at the time of writing this review). They hit the nail on the head with what I am trying to achieve and with the feedback they have supplied me. I do a lot of the work in-house myself so will implement the fixes noted BUT when I am ready to deepen my SEO efforts and improve my ranking a lot more online I know the company who I am coming too!


Andrea Ursini

The guys at SEO Moves provided us with an in-depth analysis of our SEO, demonstrating deep industry knowledge. They were really responsive and keen to answer detailed technical questions throughout the pitching process. Thank you!


Rick Farrell

When it comes to marketing and design I have experienced the Good, the Bad and the Ugly over the Years. They've all promised the Earth but all they can really deliver is a monthly invoice and excuses for not being able to do what they said they could do. SEO Moves couldn't be any different from any company we have dealt with since 2012. They are EXCELLENT! I can say hand on heart that they are the only people who not only deliver on what they have promised, they actually exceed it. I couldn't be happier.


Jon Arch

We have worked with SEO Moves for over 7 years now and in simple terms unlike other SEO agencies THEY DELIVER RESULTS. After nearly 30 years in marketing it is a real pleasure to deal with the BEST OF THE BEST. Our clients results have been amazing, complete transparency with honest ideas sharing. Jason and the team have become an extension of our team. We are proud to be able to work with them. Highly recommend!



We have been using SEO Moves for about 2 years now for our SEO and Social Media activity. They are an excellent, professional and helpful team to work with and have helped increase traffic to our website and improve ranking of key searches for us. Would definitely recommend.

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Google Accredited & Qualified

Prepare for your online presence to soar with Rooflights & Skylights! At SEO Moves, our team of dedicated specialists brings over 40 years of combined industry experience and top-notch accreditations straight from the industry leader - Google. As Google Partners, we stay on top of the latest advances in digital marketing and SEO, including technical SEO and international SEO for expansive websites.

Our steadfast commitment to following Google's Webmaster Guidelines, along with our exceptional proficiency and dedication to delivering outstanding results, has gained us recognition as an award-winning digital agency. Experience your website scaling new heights with improved rankings and a consistent flow of new clients under the guidance of our skillful experts. Seize this remarkable opportunity to join our satisfied clients and witness the expertise of SEO Moves in enhancing Rooflights & Skylights' online presence.

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