Boosting Your Website’s Credibility
Anyone who has been keeping their finger on the pulse of how Google works will know that recently, there has been a big push for trustworthy websites. With phrases like “EAT” popping up everywhere in SEO circles (that is Expertise, Authority and Trust to you and me), we know for sure that Google rewards websites which score highly on each of these points in the form of better ranking in the search results. You may already have the expertise and the authority in your subject, but how do you go about improving your trustworthiness online? Here are some useful and easy ways to get your site to be more credible in terms of information and user experience.
Check your design
The design and look of your website tell a lot to your viewers. Many of us are quick to judge a site by its initial appearance – whether it is an old fashioned design, or perhaps a zany colour scheme, making poor choices in terms of your web design can be a disaster for the credibility of your site. According to a study, around 48% of people claim a website’s design is the number one factor in deciding how trustworthy a site is! A great design for your site will help you to attract and keep visitors on your site.
Is your contact information obvious?
Having a street address and a phone number helps to show that you are reachable and a real company. Real companies appear more credible, and something like 65% of users expects to see contact information on a business website homepage. Often, the footer is a popular place to show contact details, though some businesses choose to use the header – this is handy for businesses who want phone calls. You should certainly have a contact page where your full contact details can be found!
Use social proof
Using testimonials, customer stories, user reviews and write-ups is a great way to make your website more credible. Reviews can help to reassure customers and many users look for reviews before deciding to make a purchase. If you do not have any reviews yet, you could try creating a page of case studies for existing clients, or perhaps a link to a social media platform where your followers and social posts can be seen.
Use Trust Symbols
Lots of users look for symbols of trust when browsing websites, particularly e-commerce sites. These symbols could be third party verifications such as TrustPilot for example, or maybe CheckaTrade/Which? depending on the industry involved. Other trust symbols such as security-based logos like PayPal, McAfee or Norton are reassuring to see when online payments are being taken.
Adverts are an important part of marketing your business, but none of us like intrusive and annoying ads all over the place! Things like pop up windows, automatic playing videos and banner ads on your site can look a bit spammy and can put viewers off continuing to browse your site. Be mindful of how much you are putting in front of your customers, and limit the number of ads you place in front of them.
Add a human touch
People often prefer businesses which appear more human and real. They feel more connected to a company when they see photos featuring real people – perhaps include photos of the team, short biographies and personalised information! Stock images are okay, but they do not show off your business in “real” terms. People like to see who they are dealing with!
By using a range of these ideas, you will soon see that your site is being noted as more credible and trustworthy among not only your customers but search engines too!